Marketing Automation Software Archives

How to Select the Best Marketing Automation Software for B2B Marketers

September 30, 2016 SelectHub Marketing Automation

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.

The Need for Marketing Automation Needs Assessment

October 8, 2015 Michael Shearer Marketing Automation

It’s been fascinating as I’ve gone from project to project, how a marketing automation platform I’ve used for one project doesn’t suffice for the next one. You’d think a category of technology like marketing automation would adhere to a common marketing automation features.

The Benefits of Marketing Automation

September 1, 2015 Michael Shearer Marketing Automation

Marketing automation is an amazing technology that keeps getting better. You can trust me on that – I’ve deployed nearly two dozen marketing automation installs over the past 4 years, as well as having worked directly within a marketing automation company. Now I run marketing automation and operations here at SelectHub. Using marketing automation software helps sales and marketing teams function more effectively and there are a number of ways this happens.