While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.
How to Select the Best Marketing Automation Software for B2B Marketers
September 30, 2016
Marketing Automation