Benefits and Insights

Why use Integrated Social Marketing Software?

Key differentiators & advantages of Integrated Social Marketing Software

  •  Using a simple integration with your web-forms, Oktopost enables organizations to capture information about leads that originate in social media. Oktopost brings the same level of reporting found in systems like Google AdWords to social media, uncovering data such as which group, profile and message were clicked on before the user was converted to a lead.

  •  Oktopost will update Marketo with the lead source information automatically. The setup is easy, all that is needed is set up workflow triggers in Marketo based on the information Oktopost provides and catalog the leads in dedicated social media buckets for re-marketing and nurturing purposes.

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