Benefits and Insights

Why use iCrossing Social Media Marketing?

Key differentiators & advantages of iCrossing Social Media Marketing

  • Insights, Planning & Eavesdropping
    Social media is about having a conversation. And the best way to be a good conversationalist is by listening first. So we start with proprietary tools that help us do a little harmless eavesdropping. We find out where your customers hang out, what they’re saying, how they behave and what they want in a branded relationship. Then we analyze the conversations to provide actionable insights and strategic recommendations across channels and platforms while integrating bought, earned and owned media.

  • Content Strategy
    It's easy to fall under the spell of the social media outlet of the moment and start slinging content out there. But we take a more thoughtful approach with our services. One that identifies what content you should be creating based on what your audience wants, what assets you can leverage from existing efforts across all media, how your content will be created and distributed, how you can engage your customers to propagate the content, where it will be published, and how it will be monitored and managed.

  • Developing Branded Content
    Using market research, analytics and audience listening programs, our EMMY award-winning content producers manage the production and development of branded content in the form of videos, blog posts, tweets and more. Plus, our partnership with Hearst gives us access to archives of existing content and to content development resources in over 100 countries.
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