SMM Tools Buyer's Guide
How Social Media Management Platforms Help with Marketing AutomationUnlike putting some pasta on the stove for a predetermined amount of time to cook, marketing on social networking channels doesn't really work in the same way. If anything, it's more comparable to baking; there's a lot less sitting around and a lot more engaging with the process. The same can be said for automating social updates.The goal is to automate what you can while interacting with the community in other ways. By reducing each social channel down to one interface, you'll not only save hours from automation each day, but you'll save plenty of time manually updating each channel using just one program.What would once take several hours can now take just 30 minutes of your day, allowing you to spend your time on more important aspects of your business without leaving your social presence obviously run by a bot. For example, the free time can be spend monitoring social trends to help your bottom line.
Top 8 Social Media Management PlatformsYou might already realize that social networking could be more important than marketing. Now you need the suite to help make the task convenient. Here are some of the more popular social media management platforms available today:
Sprout SocialA powerful management and engagement platform, Sprout Social is designed to ensure users never miss a single message from any of their online channels. The tools are easy to use, allowing users to easily post and schedule messages to LinkedIn, Facebook and Twitter. There are also monitoring and analytics tools.
HootSuiteAnother popular choice for managing social media accounts, HootSuite allows businesses to execute campaigns across a variety of channels, such as Twitter and Facebook, using just one dashboard. It's one of the best tools to use for managing various accounts and measuring the results of campaigns using mobile or web devices. Depending on your needs, there is a free, pro and enterprise option to allow advanced insights.
LithiumAnother well-designed management platform, Lithium allows marketing teams to work together on campaigns using a single corporate account featuring multiple users. Each user can have their own individual capabilities and permissions. This complete suite gives companies the ability to schedule, create and track reports on marketing efforts.
DigimindDigimind is a company offering solutions for monitoring social network marketing campaigns using an intelligent software that allows businesses to adapt along the way. It also includes the ability to sort all mentions of your business across every single platform that Digimind is compatible with--and then the results can be sorted further by each item's reach score.
SendibleDesigned to reduce the monotony of various repetitive tasks, Sendible gives you the ability to conveniently post to Facebook personal photo albums or your Facebook page on the same platform. Similarly, the same platform can link to your LinkedIn status or to specific LinkedIn Groups. Allowing you to access your personal groups on other platforms definitely makes your day-to-day tasks easier to achieve.
HubSpot Social InboxThose who want to post more to online channels while also learning what others are saying about their company, HubSpot Social Inbox can be the way to go. It'll also help deliver with a focus on true social ROI.
AgorapulseWith Agorapulse, companies can create fresh content, schedule their posts to various social media platforms, and generate regular reports that detail the results of campaigns and what their audience demographics are.
Oracle Social EngagementAnyone with some tech background knows Oracle. Now the large company offers social media monitoring and other packages with prices set for medium businesses seeking a bigger presence on the web. With a wealth of tools like professional forums, Oracle's platform is definitely worth a look.Whatever you choose as a social media management tool ultimately depends on what your business does and how much you want to interact with it. Whether you're huge on the tech or simply want to benefit from the time-saving features such a suite would offer, these eight are worth your consideration.
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McAfee Network Security Platform is an intelligent security solution that discovers and blocks sophisticated threats in the network. Using multiple, advanced signature-less detection techniques such as Advanced Threat Defense, real-time emulation, and endpoint integration, it moves beyond mere pattern matching to defend against unknown stealthy attacks with extreme accuracy
Social media has undeniably changed the way brands and customers communicate. Sprout’s social media management tools can help you and your team monitor, respond, measure and collaborate to ensure smarter and faster communication.
Brandwatch Analytics is a web-based social media monitoring platform designed to allow you to get the most out of the social media data important to your business.The most powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
HootSuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and MixiWhether you’re managing a project, working with clients, or a member of a global team, HootSuite makes it easy to focus your efforts.
LinkedIn Premium gives you powerful tools to easily find, contact and manage contacts on the world's largest professional network.
LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006.LinkedIn is the world's largest professional network with 250 million members in over 200 countries and territories around the globe.
The solution allows organizations to quickly and efficiently track, monitor and react to comments, questions, and complaints as they happen across the social channels. The msolution is capable of tapping around 650 million sources from social networks, microblogs, blogs and news among others. This information can further be forwarded to any users across the organization for insight or follow-up.
Podio is a project management and social collaboration software that helps teams complete tasks and projects through a system that puts content, context, and conversations in one place for easier collaboration with less confusion. It facilitates organizations to create custom applications to meet their unique business requirements and workflow without any technical expertise. Podio speeds up the communication and provides transparency and accountability needed for effective teamwork. Updates, comments, and changes are done in real time so the projects are kept on track. Podio offers tools for social collaboration, instant messaging and video chat, file sharing, task management, schedule meeting, automated workflows, calendar, and many more. It’s app building capabilities and the app market allows users complete leeway to customize and access thousands of pre-built apps like CRM and Applicant Tracking to manage multiple business processes within a single system. Personal dashboards, data visualization, and granular data access ensures smooth workflow and efficient management of tasks.
Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase.
MediaCom is The Content + Connections Agency, working on behalf of our clients to leverage their brands' entire system of communications to step change their business outcomes.
To engage users effectively, brands need to participate authentically in the conversations that matter to them most. We help brands use owned, earned and paid media to captivate people, transform brands and create powerful user bases.
Social Control is a full-service social media and digital marketing agency based in Los Angeles. We were founded in 2009 with one vision - to change the way consumers engage, interact and perceive our clients brands. We are a team of highly skilled specialists, from strategists and creatives to technologists and analysts.
Carat defined the independent media sector dedicated to making advertising budgets work as hard as possible. Digital technology has created an exciting new era of media that offers brands the opportunity to build business in new ways. Carat is redefining the role of a media agency in this new world. Our people understand how media can drive business value better than anyone else. We move beyond the provision of media savings and exploit the new era of media to deliver greater business value to our clients
Finding the time to properly strategize your social media marketing efforts is your biggest challenge. We understand. Since 2009, we’ve worked with over 4,000 small business owners that have felt the same frustration with social media. We specialize in social media marketing services that work within a small business’s niche, budget, and expectations. Let us handle your business’s social media management; you get back to doing what you do best – running your company.
Social Media Marketing has become an important part of most online marketing campaigns at Netmark. Its popularity has grown considerably the past five years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s astonishing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.
Consumers are online every day talking about their wants, needs and experiences with businesses. Social Media Monitoring lets you listen to this invaluable information, interact with customers to keep your reputation spotless, and keep a leg up on your competition.
Providing professional and engaging posts can make a huge difference in your results. At CM, we offer as little or as much help as you need. When you work with the CM Social Team, the first thing we do is dive into your social accounts and examine your strategy, and your competitor’s strategy. We pinpoint what’s missing and where we can improve. Then we provide honest feedback.
Social media strategy isn’t an afterthought or a job for the new intern—it’s a critical component of your web presence, and without the right management, it can seriously damage your reputation and online performance.
ThinkBIGsites.com is a company on the cutting edge of Internet marketing. While other service providers may focus on one area of website optimization, TBS looks at the whole picture; pulling all of the pieces of the puzzle together to create an attractive, functional, and streamlined site that has a solid online presence.
We offer businesses with the ability to create a presence in social media through the expertise of our trained and seasoned social media marketing team. Through our guidance we will work to assist you in the process of not only creating but maintaining and growing a brand in social media. Through setting obtainable goals and achieving them, our team will help you reach new customers and grow a following capable of converting web users into paying customers over time.
We have solved one of the biggest challenges with marketing a business online…content. Our unique approach repurposes underutilized content (press releases, PowerPoint presentations, articles, brochures, videos, etc.) with the right keywords to help your message reach the most relevant online conversations. Generating new content is another problem we solved by creating contributors’ networks and custom author/business profile pages that become a powerful marketing tool that Mint Social customers get exclusive access to.
Under our roof we have experts in website design, SEO, branding, graphic design, copywriting, social media marketing, search engine optimization, customer care, underwater basket weaving, and just about any ingredient required for successful results-oriented marketing.
Display advertising delivers high quality, targeted traffic to your website. With our experienced team managing your company’s display and remarketing campaign, that’s just what you’ll receive. Whether you’re interested in generating leads or driving direct sales, our team can plan, build and optimise your display and remarketing campaign to generate great ROI at the lowest possible cost per click.
The web is social. And it happens in real time – whether your brand is ready or not. We have a talented team of WOMMA-trained audience managers and award-winning content developers in over 100 countries to help brands navigate the ever-changing social ecosystem, listen to their audience, and participate in authentic and ongoing conversations. And, they do it in real time.
At iProspect, we're not just specialists in different types of digital marketing - we also know how to bring it together. By putting the customer at the center, we create simple, effective strategies that connect with people across every channel - and grow business in ways they can measure.
When done properly, social media gets results. It's that simple. Brands can no longer talk at customers. Today, consumers are driving the conversations. At Woodhouse, we're seasoned marketers with an intimate understanding of the social media landscape, technology and, most important, consumers. We help you get in those conversations and help you make them relevant, meaningful and actionable. How? Learn more about our Services and proven Approach.
Ignite Social Media specializes in driving social media marketing results for the world's largest brands. Our exclusive focus led to unique insight, capabilities, and processes for socializing consumer brands
Social media is now the fabric by which helping people is achieved. From individual and collective truths about your industry, to micro conversations about products, services and brands – your social media will shape perceptions, trigger emotions and guide decisions.
WebiMax has a highly skilled and talented team of social media experts that have a proven track record of creating and maintaining dynamic social media campaigns for companies, and educating businesses on how to ensure their entire brand is being represented accurately across all platforms.
Razorfish now combines its mature expertise in UX and cross-channel integration with its cloud-based Fluent™ content marketing platform to implement large, ongoing campaigns across multiple channels and multiple languages. Its Performance Marketing (RPM) offering adds cross-channel measurement and total ROI effectiveness to the scenario.
Analyze, compare, benchmark, and report your results in one powerful dashboard, and start making informed decisions across paid, earned, and owned media. Socialbakers Analytics, provides that extra competitive insight needed for social campaigns.
Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.
HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. It’s the context you need to stop wasting time with impersonal connections and disconnected conversations.
Manage all social media messages in one place, launch custom contest and promotions.
Use Lithium's social media management tool, Lithium Social Web, to manage the explosion of social customer care responses without sacrificing quality.
Smart social media monitoring software to listen, engage, analyse, and report. Digimind is a leading SaaS social media monitoring and competitive intelligence company with offices on four continents. With a 15-year history of software creation and innovation, Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the best companies in the world.
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