The social media and analytics solutions provides users with the insight needed to develop new strategies, uncover opportunities and make smarter decisions. The core offerings of the company include Media Analysis Platform (MAP), a Twitter-Certified, flagship research solution that gives you the ability to analyze and understand social media conversations. It also offers Heartbeat, the cost effective, real-time monitoring and measurement solution that provides constantly updated snapshots of social media conversations.
The solutions permits instant and unlimited access to all social media conversations. users can not only derive the tone of conversations, but also conduct advanced sentiment analysis by gender, age and location.
The contextual text analytics and sophisticated data-mining technology, the Sysomos social intelligence engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources, which is then integrated into one intuitive user interface that allows you to surface the answers that fuel success.