What is IBM Social Media Analytics?
IBM's social media analytics solution is an effective tool which helps in discovering customer sentiment spread across numerous online sources. With the growing demand to capture data from social media, the solution effectively transforms this vast data pool into actionable strategies so that users can improve customer satisfaction, identify patterns and trends.
Benefits and Insights
Why use IBM Social Media Analytics?
Key differentiators & advantages of IBM Social Media Analytics
IBM social media analytics helps users to:
- Capture consumer data to understand aspects such as attitudes, opinions, trends and manage online reputation.
- Predict customer behavior
- Tailor made campaign creation
- Pinpoint primary influencers within social networking channels
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