IBM's social media analytics solution is an effective tool which helps in discovering customer sentiment spread across numerous online sources. With the growing demand to capture data from social media, the solution effectively transforms this vast data pool into actionable strategies so that users can improve customer satisfaction, identify patterns and trends.
IBM social media analytics helps users to:
Capture consumer data to understand aspects such as attitudes, opinions, trends and manage online reputation.
Predict customer behavior
Tailor made campaign creation
Pinpoint primary influencers within social networking channels