Create profitable alignment between marketing and sales. With a proven lead-to-sale methodology, lead management in Engage helps marketers move prospects through the buying cycle with relevant and timely information that elicits response. Only after prospects are qualified as ready to buy are they routed to sales, allowing representatives to efficiently focus their time on prime targets, ultimately leading to higher close rates and improved revenue growth.
- Flexible Lead Scoring—By strategically scoring leads based on criteria such as Budget, Authority, Need and Timeline (BANT), and demographics like state, company size, or revenue—you can segment and define your ideal buyer. Easily create a lead scoring model to best match your unique criteria of prospects.
- Easily Identifiable Lead Ranking—Apply labels to your lead scores and help your sales team identify which leads are highly qualified. Find out what demands your prospects’ attention by focusing only on highly qualified leads.
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