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Benefits and Insights

Why use Silverpop Engage lead management?

Key differentiators & advantages of Silverpop Engage lead management

  • Flexible Lead Scoring—By strategically scoring leads based on criteria such as Budget, Authority, Need and Timeline (BANT), and demographics like state, company size, or revenue—you can segment and define your ideal buyer. Easily create a lead scoring model to best match your unique criteria of prospects.

  • Easily Identifiable Lead Ranking—Apply labels to your lead scores and help your sales team identify which leads are highly qualified. Find out what demands your prospects’ attention by focusing only on highly qualified leads.
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