We do things differently. We had the courage to change our entire structural model, from a hierarchy of generalists to communities of specialists to address the dramatic changes in the communications industry. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for our clients.
EXPLORERS Deliver insight and measurement through research, analytics and planning.
CREATORS Generate ideas and design and produce creative content to bring those ideas to life.
CONNECTORS Engage consumer and business audiences across earned, owned, shared and paid media.
CATALYSTS Lead business, grow client relationships, drive change and champion campaigns.