Tableau Desktop
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Tableau Desktop by Tableau Software

Tableau Desktop is business intelligence software for data analysis that keeps you in the flow. It’s easy to learn, easy to use, and 10-100x faster than existing business intelligence solutions. It’s built on breakthrough technology that translates pictures of data into optimized database queries. Use your natural ability to see patterns, identify trends and discover visual insights in seconds. No wizards, no scripts. Get powerful business intelligence dashboards that present the right data in direct, visual ways.

Tableau Pricing Guide

Tableau business intelligence software is one of the most well-known BI tools on the market.  Described by PCMag as “A superlative self-service business intelligence tool that continues to be the market leader because of its wide variety of visualizations, extensive supported data types, and slick finish,” Tableau software is one of the vendors that set the bar for BI capabilities.  In other words, nobody will be judging you if you’re looking into adopting one of Tableau’s BI solutions.  If you’re tossing around the idea of adopting this BI tool, you’re probably wondering what the models for Tableau pricing look like.  Well look no further -- we have a quick guide including everything you need to know about Tableau’s products and their prices.

What Products Does Tableau Offer?

The first thing to know before diving into pricing is what products are available.  There are four versions of Tableau software available: Tableau Public, Tableau Desktop, Tableau Server and Tableau Online.  Each has its own set of capabilities and advantages, so let’s dive into these:

Tableau Public allows users to work with their data analytics within limitations, according to Surendra Sharma, a Tableau Associate.  These limitations include limited data, no database connectivity (although Excel and text files work) and limited data privacy.  We’ll dive into the “why” for these limitations in a minute.

Tableau Desktop is the development product.  It allows users to create their dashboards, which can include formatted reports and charts.  Depending on your needs, you can choose between the Personal option and the Professional option.  Personal is an isolated product that allows you to connect to six data sources, whereas Professional allows you to connect to 44 data sources and integrates with Tableau Server and Online.

Tableau Server is the analytic software.  With Tableau Server, you can view your data and data analytics in your dashboards.  You can use Tableau Server to share your dashboards with other users who have access to Server.

Tableau Online is self-described as a “hosted version of Tableau Server,” aka the cloud deployment of Tableau’s analytic software.  This ensures that you don’t have to set up any of your own servers.

Now let’s get to the prices:

Tableau Pricing 

Tableau Public: Public is free to use for any user, which is why it provides limited functionality.  Public is good for quickly analyzing data that you don’t mind being viewable to the public.  It also serves as a way to try out the software before buying.

Tableau Desktop Personal: You can download Personal for a one-time fee of $999 per user, and includes a year of support and upgrades.  After that year, you need to pay extra for continued upgrades.

Tableau Desktop Professional:Professional can be downloaded for a one-time fee of $1,999 per user, and also includes a year of support and upgrades, with the option to pay for more.

Tableau Server: Pricing for Server starts at a one-time fee of $10,000 for 10 users.  If you require more than 10 users, you’ll need to contact Tableau directly to get an exact price.  Unlike Desktop, it doesn’t come with a year of upgrades and support, but can be purchased for 25% annually.

Tableau Online: Following a typical cloud-based pricing model, Online goes for $500 per user, per year.  This includes continued automatic upgrades as well as support, and doesn’t require any hosting hardware.

The prices above are general guidelines, however pricing can vary by number of users and company size.  The best way to get an accurate number is to request a free price quote here.

Tableau Alternatives

If Tableau interests you but you’re not sold and would like to keep searching, you can look for some Tableau alternatives on our Business Intelligence Leaderboard, and check out our article comparing Tableau to Qlikview and Microsoft Power BI.

Qlik: Like Tableau, Qlik offers three different products: Qlikview, Qlik Sense and Qlik Sense Cloud.  Each product has different versions with different capabilities, including free versions for each product.  A data visualization tool, Qlik is one of the largest BI vendors that makes data analysis easy for most businesses.

Microsoft Power BI: The Microsoft Power BI tool helps companies “compute into the future” with visualized data and sophisticated dashboards.  Great for users who want an intuitive solution, Power BI features drag-and-drop functionality for generating insights.  One of its best features is the ability to add custom applications.

Sisense: Along with data visualization, Sisense allows users to combine data from multiple sources.  This function helps gather the most accurate insights possible, since all of your data can be analyzed together.  Sisense is tailored for mid- to large-sized businesses.


  • Visual analysis in a click: This BI solution give you powerful analytical tools—at your fingertips. Filter data dynamically, split trends across different categories or run an in-depth cohort analysis. Double-click geographic fields to put data on an interactive map. All without writing a single line of code. Give intelligence analysts the BI tools they need to scale up a project quickly and effectively in an advanced big data environment.

  • Deep statistics: Go deeper into your data, with new calculations on existing data. Drag reference lines and forecasts, build box plots and see statistical summaries of what comes out of your data warehouse. Experiment with trend analyses, regressions, correlations, and much more. PhD not required. Find business intelligence and analytics results by digging below the surface, with user-friendly BI applications.

  • Metadata management: Make better sense of your available data—quickly and easily. Rename fields and modify number formats. Split your data into multiple fields or combine fields into groups. Create subsets of your data by simply selecting groups of points. Use those sets to filter other views. Now it’s easy for you to make your data understandable to everyone. Refine unstructured data and get all of your assets in front of you for better decision making and transparency, with no silos. 

  • Best practices built in: You get the benefit of years of research on the best ways to represent data, built right into your workflow. Optimized color schemes, automatic chart types and elegant design. Communicate insight in the most effective way, automatically.

  • Data engine: When you want to take data offline or bring it in-memory, Tableau’s Data Engine lets you extract data for ad-hoc analysis of massive data in seconds. It combines advances in database and computer graphics technology to make even huge data sets possible to analyze on laptops or mobile devices.

  • Mapping Beautiful, interactive dashboards and maps are key to understanding what you’re looking at. Double-click geographic fields to put data on a map. Pan, zoom, filter or search to focus on your insights. And with detailed map data worldwide, you can answer questions whether you are working with Australian postcodes or Brazilian municipalities.