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SugarCRM by Faye Business Systems Group

Sugar is the CRM for mavericks and innovative, forward-thinking change agents who dare to be different. It appeals to companies that question the status quo and view Sugar as the chance to find a better way to grow their business and help their employees do their jobs better. 

SugarCRM is the industry's leading company focused exclusively on customer relationship management, and FayeBSG is SugarCRM's #1 Worldwide Partner. 

Over 7,500 customers have chosen SugarCRM services as an alternative to lock-in based, proprietary customer relationship software. Going above and beyond basic CRM, Sugar will help you understand who your customers are and how your company is performing. 

Sugar enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the ā€œiā€ in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM.


The advantage of utilizing tools such as Sugar are numerous. First and foremost, customer relationship software enables you to understand who your customers are and how your company is performing. Second, it provides valuable insights across the sectors of marketing, sales and support, allowing everyone to work toward common goals. In addition to these benefits of CRM, Sugar measures results so your company can improve overall performance.