SAS® Social Media Analytics

SAS® Social Media Analytics by SAS Institute Inc

SAS allows users to add context to social media conversations so as to understand, respond to and extract valuable insights from social dialogue. It further allows to leverage that insight across the organization to improve customer satisfaction across customer care, brand marketing, public and community relations and merchandising sections 

Benefits

Some of the key benefits include: 

  • Comparative Intelligence
  • Real-Time Tracking Visualization
  • Social Influence
  • Data Management
  • Media intelligence portal
  • Conversation center
  • Data and text mining