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SAP CRM by SAP, Inc.

The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.SAP CRM can help you better engage with your customers in person, online, or via a mobile. Leverage true 360 customer insight – from interaction history to social media sentiments


  • With a range of CRM e-commerce solutions and much more, SAP CRM offers an integrated customer relationship management software environment for all types of businesses, and for use in many different industries. This CRM software suite offers versatility for business leadership, and a comprehensive 360° customer view for business intelligence around customer relationships.

  • SAP CRM is offered by a big name in enterprise software, and can be combined with many other SAP tools, for example, SAP ERP and SAP ECC. Take advantage of SAP HANA, an in-memory computing resource for database management that helps to put together data results on-the-fly. Look for specific SAP CRM e-commerce functionality and other types of ‘CRM online’ features. Use customer relationship management tools on the go, via mobile platforms, and merge administration of cloud and on-premise projects to allow salespeople and others a better bird's-eye view of customer-facing operations, with an eye toward metrics like customer satisfaction and customer retention, as well as a better understanding of the customer experience.

  • SAP CRM can hold its own in any CRM software comparison, and leverages a lot of the engineering that this company is known for in securing business intelligence for companies. Use SAP CRM to enhance face-to-face, digital and social media interactions with customers, and craft a better business strategy for the future.