Creating powerful one-to-one connections with your customers across paid, earned and owned channels simplifies the complex world of marketing. Teradata Marketing Applications empowers your brand to be more agile and deliver dynamic right-time experiences - with integrated insights that cut through the marketplace noise with relevant messages.
Teradata Integrated Marketing Cloud can help you improve performance in these business areas:
- Marketing Operations: Synchronize and optimize company resources for maximum efficiency by managing workflows and budgets automatically.
- Campaign Management: Communicate the most relevant and timely messages to your target customers — in the format they respond to best — with campaign planning tools and performance-analysis software from Teradata.
- Digital Messaging: Rest assured that you’re sending the right information at the right time to your most valuable prospects and customers. With real-time analytics, you can monitor campaign performance and adjust your strategy as needed to stay on point.
- Customer Data Management and Marketing Analytics: Harness the power of your customer data to build persuasive marketing strategies that generate sales. Keep an eye on business-performance patterns, customer response triggers and program effectiveness to support strong business decisions at every turn.