Hubspot
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Hubspot by HubSpot

You want to nurture your marketing leads to sales-readiness. But how do you streamline your efforts when every lead is different? With HubSpot’s interconnected tools, you can use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database. 
HUBSPOT
Cost of Ownership

Typical cost structure for HubSpot Workflows:

License/Subscription Cost
  • Subscription-based pricing model – per user per month
  • Cost is based on the number of contacts* being purchased for sending emails to the contacts for business purposes
  • Cost increases with the purchase of additional contacts
  • HubSpot Workflows offer 3 different pricing plans based on user requirements – Marketing Basic, Professional and Enterprise
  • All the three plans are billed annually by default
Maintenance Cost
  • Included in the subscription cost
  • Provides Customer Support Services via phone and email support, help documentation, HubSpot community support, additional in-app support options and knowledge base are all included in the subscription fee
  • All Marketing Hub users (free and paid) have access to the HubSpot Community for support
  • Users have an option to enter into an annual contract agreement
  • HubSpot offers Technical Services to its customers the cost of which is over and above the subscription fee
  • Designated Technical Support is offered at $500 per month through remote set-up. The designated support engineer is available via email and phone for general technical questions, portal customization, troubleshooting bugs and product issues, Salesforce connector support, account organization and clean-up
  • HubSpot provides a Technical Consultant for assistance with Technical Projects such as:

    - Integration Support: $1,000

    - Email Template Rebuild: $500

    - Advanced Reporting: $1,500

    - CRM Integration Audit: Starts at $3,000

    - CRM Migration and Setup: $3,500

  • HubSpot offers ongoing consulting access at $800 per month
  • HubSpot offers tailor-made technical support for technical consulting and assistance for API integrations, CRM integrations, e-Commerce integrations, custom templates, custom technical projects plus assistance with HTML/CSS/JavaScript customization
Installation/Implementation Cost
  • Cost is over and above the subscription cost
  • All Marketing Basic, Professional and Enterprise customers are required to buy onboarding services which is a one-time fee to be paid annually
Customization Cost Cost may vary depending on the functional requirements being added as an add-on, based on business and user requirements and the type of plan opted
Data Migration Cost/Change Management/Upfront Switching Cost Dependent on the current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system
Training Cost
  • Cost is over and above the subscription cost
  • Provides HubSpot customer training programs via classroom training, online training, training videos and certification programs
  • HubSpot offers modular training where users can learn in a lesson-by-lesson training style
  • HubSpot classroom training sessions are hosted in over 20 countries around the globe
  • HubSpot offers the following types of classroom training, cost of which would vary based on the course opted for:

    - Private Classroom Training: Starts at $5,000 per day

    - Building an Inbound Campaign: Starts at $1,000 per seat

    - Lead Management and Automation: Starts at $1,000 per seat

    - Sales and Marketing Alignment: Starts at $1,000 per seat

    - Creating Effective Inbound Content: Starts at $1,000 per seat

    - Optimizing Your Sales with HubSpot CRM: Starts at $500 per seat

  • Recurring/Renewal Costs Cost is equivalent to yearly or monthly subscription fee paid annually, technical support services renewal, customization cost and training courses opted for
    Pricing Details
    Product Name Description Price/Details
    Pricing of HubSpot Workflows: Marketing Hub Pricing Plan for Marketing Free
    • For soloprenuers and beginner marketers
    • Start capturing leads from your website and tracking their activities — for free
    • $0 per month
    • 1 million contacts free
    Pricing of HubSpot Workflows: Marketing Hub Pricing Plan for Marketing Starter
    • For solopreneurs and beginners
    • Capture leads from your website and track their activities — with customization of your forms and more insight into your leads
    Starts at $50 per user per month
    Pricing of HubSpot Workflows: Marketing Hub Pricing Plan for Marketing Basic
    • For solo marketers and small marketing teams
    • Users can run complete inbound marketing campaigns
    • Cost may vary when additional features are added as an add-on
    • Starts at $200 per month (billed annually)
    • 100 contacts free
    • $100 per month for up to 1,000 contacts, then +$100 per month per 1,000 additional contacts
    • Basic Onboarding: $600 is charged as a one-time fee
    • Annual Estimated Cost to get started is $3,000 ($200 x 12 = $2,400 plus $600)
    Pricing of HubSpot Workflows: Marketing Hub Pricing Plan for Marketing Professional
    • For more experienced marketers and growing marketing teams
    • Users can run complete inbound marketing campaigns at scale with automation
    • Cost may vary when additional features are added as an add-on
    • Starts at $800 per month (billed annually)
    • 1,000 contacts included
    • +$50 per month per 1,000 additional contacts
    • Professional Onboarding: $3,000 is charged as a one-time fee
    • Annual Estimated Cost to get started is $12,600 ($800 x 12 = $9,600 plus $3,000)
    • Can purchase up to 45,000 contacts
    Pricing of HubSpot Workflows: Marketing Hub Pricing Plan for Marketing Enterprise
    • For advanced marketing teams
    • Users can run scalable inbound marketing campaigns, with sophisticated analytics and revenue reporting
    • Cost may vary when additional features are included as an add-on
    • Starts at $2,400 per month (billed annually)
    • 10,000 contacts included
    • +$10 per month per 1,000 additional contacts
    • Enterprise Onboarding: $5,000 is charged as a one-time fee
    • Annual Estimated Cost to get started is $33,800 ($2,400 x 12 = $28,8000 plus $5,000)
    • Can purchase more than 500,000 contacts
    Deployment Options What options are available for product deployment?
    • Cloud-based/SaaS
    Pricing Model What is the pricing model?
    • Subscription-based
    Minimum Commitment Is there a minimum monthly or yearly commitment required for purchase? Minimum commitment of 1 year is required for purchase
    Custom Quote Can you get a custom quote? Yes
    Free Trial Does the vendor provide a free trial option? Yes
    Product Limitations

    Some of the product limitations include:

    • HubSpot Workflows can build workflow steps based on “yes or no” propositions only
    • The solution does not offer robust marketing search functionality
    • The Smart Send Feature does not allow users to send multiple emails based on different time zones
    • The email templates, landing pages are difficult to use and offers limited scope for customization
    • The Adwords connection functionality does not link multiple accounts
    Competitors

    Pardot Marketing Automation: Starts at $1,000 per user per month

    Marketo Marketing Automation: Starts at $895 per user per month

    Benefits

    • Grow Your List - Sending to the same contacts over and over again only goes so far. HubSpot gives you the tools to help you generate new leads so you have a constant stream of prospective customers to nurture. 
    • Nurture Beyond Email - Workflows are tied to every marketing channel, so your leads will see relevant, personalized messages whether they’re at their inbox or on your site. 
    • Build Automated Workflows Around Your Goals - HubSpot makes it easy to start building automated workflows from scratch, or in a structured way based around your buyer personas and goals.