CallidusCloud Marketing Solution
Community Rating
Out of 17 Reviews

CallidusCloud Marketing Solution by CallidusCloud

CallidusCloud Marketing helps you align sales and marketing, automate key marketing processes, and accelerate sales. CallidusCloud Marketing is simple, intuitive and complete, offering out-of-the-box features that deliver personalized engagement, marketing efficiency, sales acceleration, and enterprise readiness.
Cost of Ownership

Typical cost structure for Marketo Marketing Automation:

License/Subscription Cost
  • Subscription-based pricing model – per user per month
  • CallidusCloud Marketing solution offers 4 types of pricing plans
  • Cost may vary based on the pricing plan opted for by the users
Maintenance Cost
  • Cost is over and above the subscription cost
  • CallidusCloud provides technical support services via CallidusCloud Support Service Portal
  • CallidusCloud offers Premium and Standard technical support plans plus the Technical Account Manager (TAM) plan option to help customers find the services that best meet their corporate and financial needs

    - Standard Support: Offers e-mail and toll-free telephone support during standard business hours plus periodic product newsletters, Knowledge Base and community user groups

    - Premium Support: Provides services under the Standard plan plus offers e-mail and telephone support 24X7 and monitors service requests via the Web

    - Technical Account Manager: Provides a fully trained support engineer to serve as the dedicated single point of contact for the customer’s product issues, ensuring a thorough understanding of the customer’s business requirements, processes and environments

  • CallidusCloud offers Managed services to users for updating their compensation plans and 24X7 pay-cycle management support services
Installation/Implementation Cost
  • Cost is over and above the subscription cost
  • CallidusCloud offers implementation services to guide the users through all the phases of implementation – Prepare for implementation, Analysis, Design, Configure, Unit Test, SIT (Complete System Integration), UAT (User Acceptance Testing), Deployment and Post-Implementation services
Customization Cost Cost may vary depending on the applications and modules being added – based on organization’s requirements
Data Migration Cost/Change Management/Upfront Switching Cost
  • CallidusCloud offers Migration service to the users for helping them migrate from their on-premise solution to cloud-based solution
  • Cost may vary depending on the compensation plans opted for by the users, interfaces, archived data requirements, workflows and any potential enhancements
Training Cost
  • Cost is over and above the subscriptions cost
  • Cost may vary depending on the type of training opted for, such as role-based training, eLearning, instructor-led training and live training
  • CallidusCloud eLearning courses are available for 12 consecutive months per student - $5,000 per student
  • CallidusCloud charges $8,900 per day for 12 students to provide custom tailored onsite training program
  • CallidusCloud offers certified training programs to the users for getting in-depth knowledge of the CallidusCloud products
Recurring/Renewal Costs Cost is equivalent to the subscription fee paid annually based on the number of users getting access to the system, customization cost, implementation cost and additional support services demanded
Pricing Details
Product Name Description Price/Details
Pricing of CallidusCloud Marketing Solution: Marketing Plan
  • Marketing enablement
  • Marketing automation
  • Marketing: Starts at $50 per user per month
  • Minimum 25 users
  • Billed annually
Pricing of CallidusCloud Marketing Solution: Sales Execution Plan
  • Enablement
  • Litmos mobile learning
  • Contract Life cycle management
  • Configure, price, quote
  • Sales and Marketing enablement
  • Workflow
  • Sales Execution: Starts at $70 per user per month
  • Minimum 50 users
  • Billed annually
Pricing of CallidusCloud Marketing Solution: Sales Performance Plan
  • Commissions
  • MySaleGame integration
  • Litmos mobile learning
  • Territory and Quota
  • Sales performance manager
  • Sales Performance: Starts at $90 per user per month
  • Minimum 100 users
  • Billed annually
Pricing of CallidusCloud Marketing Solution: Lead to money plan
  • Configure, price, quote
  • MySaleGame integration
  • Workflow
  • Commissions
  • Contract Life cycle management
  • Sales Enablement
  • Marketing automation
  • Sales performance management
  • Territory and Quota
  • Lead to money: Starts at $150 per user per month
  • Minimum 100 users
  • Billed annually
Deployment Options What options are available for product deployment?
  • Cloud-based/SaaS
Pricing Model What is the pricing model?
  • Subscription-based
Minimum Commitment Is there a minimum monthly or yearly commitment required for purchase? Minimum commitment of 25 users is required for purchasing the basic plan
Custom Quote Can you get a custom quote? Yes
Free Trial Does the vendor provide a free trial option? Yes
Product Limitations

Some of the product limitations include:

  • The solution does not provide a robust email-editor functionality
  • The solution does not offer a powerful email reporting system, both for individual contacts receiving emails and for specific emails
  • The Campaign module does not provide email statistics and details based on series of emails
  • Integrating email reports with email/newsletter is a cumbersome process
  • The solution does not provide a comprehensive social media functionality

Act-On: Starts at $900 per month for 3 active users, 50 sales users

Oracle Eloqua Marketing Cloud: Starts at $2,000 per month for 10 marketing users, 5 sales users and up to 10,000 contacts

HubSpot Workflow: Starts at $50 per user per month


  • Visitor Identification and Intelligence Anonymous or known, competitor or prospect: our platform identifies your website visitors and intelligently analyzes their interests and intent, even without a formfill. 
  • Email Marketing Easily create and send email campaigns, and track prospects’ behavior in response to those campaigns 
  • Lead Nurturing From simple to complex workflows, nurture leads with gathered intelligence and convert them into meaningful business opportunities faster, and more effectively.