[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Social Media Management Tools](https://www.selecthub.com/c/social-media-management-software-tools/) \> Brandwatch Categories: * [Social Media Management Tools](https://www.selecthub.com/c/social-media-management-software-tools/) * [AI Marketing Tools](https://www.selecthub.com/c/ai-marketing-tools/) * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [Social Media Analytics Software](https://www.selecthub.com/c/social-media-analytics-software/) * [...](#) ## What Is Brandwatch? **Industry Specialties:** Serves all industries Brandwatch is a subscription-based, social media marketing and monitoring platform that handles a variety of tasks, such as data collection, post scheduling, conversation crawling and more. Companies can leverage it to perform competitor analysis, engage in crisis management, enhance customer experiences, lay out content strategies, effectively build their brand’s reputation online and identify influencers for marketing purposes. A comprehensive database with millions of daily new posts and more than 1 trillion historical posts dating back to 2008 provide a wealth of information companies can tap into. Capabilities include AI, image analysis, surveys and sharing options to distribute insights to stakeholders. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Management+Tools&product%5Fname=Brandwatch&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-management-software-tools%2Fbrandwatch%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F1f3202d820180a39f736f20fce790de8-42b34ccb80fe9076f44f7c7445542b1c%2Fresources%2Fnormal%2Flogo.png%3F1749078706) User Sentiment i ![User satisfaction level icon: great]() Based on 668 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #8 Brandwatch is ranked #8 in the Social Media Management Tools product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=social-media-management-software-tools&product%5Fslug=brandwatch&page%5Ftype=product&slug=brandwatch&product%5Fname=Brandwatch&category=Social+Media+Management+Tools&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-management-software-tools%2Fbrandwatch%2F) ## Brandwatch Pricing Based on our most recent analysis, Brandwatch pricing starts at $800 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Management+Tools&product%5Fname=Brandwatch&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-management-software-tools%2Fbrandwatch%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F1f3202d820180a39f736f20fce790de8-42b34ccb80fe9076f44f7c7445542b1c%2Fresources%2Fnormal%2Flogo.png%3F1749078706&price=4) Price $ $ $ $ $ i Starting From $800 Pricing Model Monthly Free Trial No ## Training Resources Brandwatch is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Brandwatch: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Brandwatch Benefits and Insights Why use Brandwatch? ### Key differentiators & advantages of Brandwatch * **Enhanced Customer Insights:** Gain a deeper understanding of customer sentiment and preferences through advanced analytics and sentiment analysis. * **Real-Time Monitoring:** Stay updated with real-time data on brand mentions, allowing for immediate response to both positive and negative feedback. * **Competitive Analysis:** Benchmark your brand against competitors by tracking their social media activities and performance metrics. * **Improved Campaign Effectiveness:** Optimize marketing strategies by analyzing the performance of social media campaigns and identifying what resonates with your audience. * **Audience Segmentation:** Tailor your messaging by segmenting your audience based on demographics, interests, and behaviors. * **Informed Decision Making:** Make data-driven decisions with comprehensive reports and visualizations that highlight key trends and insights. * **Enhanced Crisis Management:** Quickly identify and address potential PR crises by monitoring spikes in negative sentiment and unusual activity. * **Content Strategy Optimization:** Refine your content strategy by understanding which types of content generate the most engagement and reach. * **Cross-Platform Integration:** Manage and analyze data from multiple social media platforms in one centralized dashboard, streamlining your workflow. * **Customizable Dashboards:** Create personalized dashboards that focus on the metrics and KPIs most relevant to your business goals. * **Enhanced Collaboration:** Facilitate teamwork with features that allow for easy sharing of insights and reports among team members. * **Brand Reputation Management:** Protect and enhance your brand's reputation by consistently monitoring and responding to public perception. * **Influencer Identification:** Identify key influencers in your industry to amplify your brand's reach and credibility through strategic partnerships. * **Cost Efficiency:** Reduce marketing costs by focusing efforts on strategies and channels that yield the highest ROI based on data insights. * **Scalability:** Adapt the tool to fit the growing needs of your business, whether you're a small startup or a large enterprise. ### Industry Expertise Brandwatch has customers across the business spectrum. They serve customers in manufacturing, retail, cosmetics and IT. Some major clients of Brandwatch include Walmart, Unilever, Microsoft, Ikea, L’Oréal and more. ## Brandwatch Reviews Based on our most recent analysis, Brandwatch reviews indicate a 'great' User Satisfaction Rating of 88% based on 668 user reviews from 2 recognized software review sites. ![User satisfaction level icon: great]() 668 reviews 88% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Brandwatch reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **In-Depth Research:** Brandwatch excels in brand, consumer, and industry research, effectively analyzing social media content to provide valuable insights. * **Superior Customer Support:** Users consistently praise Brandwatch's exceptional customer service and readily available support system. * **Comprehensive Onboarding:** The platform offers a well-structured onboarding process, ensuring users can utilize its features effectively. #### Cons * **Cost:** Brandwatch can be expensive, potentially pricing out smaller businesses. * **Steep Learning Curve:** The platform's robust functionality can be initially challenging to learn, especially for users unfamiliar with similar tools. * **Limited Niche Social Platform Integration:** While it excels with major platforms, Brandwatch may lack seamless integration with less popular or specialized social media services. * **Reporting Limitations:** Some users report that the reporting features, particularly sentiment analysis within reporting dashboards, are underdeveloped and lack certain functionalities. #### Researcher's Summary: Is Brandwatch the Rolex of social media monitoring tools, or is it more like a timex? Brandwatch is a comprehensive social media monitoring tool that has garnered a reputation for its robust capabilities, but how does it stack up against user expectations? Recent user reviews paint a picture of a powerful platform with exceptional customer service and extensive research capabilities, but one that also carries a hefty price tag and some limitations in its reporting features. Users consistently praise Brandwatch for its ability to effectively track and measure content across various social media platforms, providing valuable insights into consumer conversations and informing social and content strategies. One user, a self-described data enthusiast, raved about Brandwatch's "intuitive platform and robust analytics," stating that it "revolutionized" how their team understands and engages with their target audience. However, the platform's high cost is a recurring concern, particularly for smaller businesses. Several users have expressed that while Brandwatch offers a plethora of features, its pricing structure might make it inaccessible for businesses with limited budgets. Another area for improvement highlighted by users is the platform's reporting functionality. While Brandwatch excels in data collection and analysis, some users find the built-in reporting features to be somewhat basic, often resorting to exporting data into other formats for more in-depth analysis. One user, a marketing manager at a mid-sized company, noted that while they appreciate the depth of data provided by Brandwatch, they often find themselves "wrestling with the reporting interface" to create the specific reports they need. Overall, Brandwatch emerges as a powerful tool best suited for larger businesses and organizations with the budget and resources to maximize its capabilities. Its strengths lie in its comprehensive data collection, advanced analytics, and exceptional customer support. However, its high price point and the need for improvement in its reporting features might give smaller businesses pause. For those seeking a robust social media monitoring tool with a focus on in-depth data analysis, Brandwatch is undoubtedly a strong contender, but for businesses with tighter budgets or simpler reporting needs, exploring alternative options might be worthwhile. ## Key Features * **Analytics:** The product comes with a built-in analytics suite that can analyze social media response and deliver intuitive reports to key stakeholders. * **Segmentation:** Data can be segmented and organized in order to create useful data stratifications that can help inform decision-making and next-step operations. * **Diverse Language Features:** Brandwatch can operate in 27 different languages, with more being added in the future * **Spam Filtering:** The software crawls the web for relevant conversations to your brand, and automatically filters out spam so that it doesn’t pollute data pools. * **Dedicated Support:** Dedicated support options are available from the company, making troubleshooting easier. * **Advanced Querying:** Querying features are robust and can be heavily customized within the software, enabling users to search for and monitor specific data points. ## Suite Support _mail\_outline_Email: Users cannot obtain email support at this time. _phone_Phone: By visiting the contact page on Brandwatch’s homepage, users can find phone support options. If you’re in the United States, you can call 1 (646) 350-2777. _school_Training: Brandwatch offers training services for its products. Training comes in a few forms: On-demand training, digital courses, certifications and private training. _local\_offer_Tickets: By visiting the contact page on Brandwatch’s website, you can submit basic support information to be put in contact with a support agent. ## Head-to-Head Comparison ![Brandwatch Software Tool]() vs * [AgoraPulse](https://www.selecthub.com/social-media-management-software-tools/agorapulse-vs-brandwatch/) * [Blog2Social](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-blog2social/) * [Buffer](https://www.selecthub.com/social-media-management-software-tools/buffer-vs-brandwatch/) * [Denim Social](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-denim-social/) * [Digimind](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-digimind/) * [Echobox](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-echobox/) * [Falcon.io](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-falcon-io/) * [Fanpage Karma](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-fanpage-karma/) * [FeedHive](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-feedhive/) * [HeyOrca](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-heyorca/) * [HootSuite](https://www.selecthub.com/social-media-management-software-tools/hootsuite-vs-brandwatch/) * [Hopper HQ](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-hopper-hq/) * [Hypefury](https://www.selecthub.com/social-media-management-software-tools/hypefury-vs-brandwatch/) * [Iconosquare](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-iconosquare/) * [Infegy](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-infegy/) * [Khoros SMM](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-khoros-smm/) * [Kontentino](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-kontentino/) * [Later](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-later-social-media/) * [Loomly](https://www.selecthub.com/social-media-management-software-tools/loomly-vs-brandwatch/) * [MavSocial](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-mavsocial/) * [MeetEdgar](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-meetedgar/) * [Ocoya](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-ocoya/) * [Oktopost](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-oktopost/) * [Orlo](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-orlo/) * [piano Amplifier](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-piano-amplifier/) * [Planable](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-planable/) * [Planoly](https://www.selecthub.com/social-media-management-software-tools/planoly-vs-brandwatch/) * [PromoRepublic](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-promorepublic/) * [Publer](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-publer/) * [RADAAR](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-radaar/) * [RecurPost](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-recurpost/) * [Sendible](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-sendible/) * [Sked Social](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-sked-social/) * [SmarterQueue](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-smarterqueue/) * [Social Champ](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-social-champ/) * [SocialBu](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-socialbu/) * [SocialOomph](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-socialoomph/) * [SocialPilot](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-socialpilot/) * [Sociamonials](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-sociamonials/) * [Socinator](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-socinator/) * [Statusbrew](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-statusbrew/) * [Zoho Social](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-zoho-social/) ## Similar Products Here are the most similar products to Brandwatch. 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Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Social Media Management Tools", "item": "https://www.selecthub.com/c/social-media-management-software-tools/" }, { "@type": "ListItem", "position": 4, "name": "Brandwatch" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Brandwatch", "description": "Brandwatch is a subscription-based, social media marketing and monitoring platform that handles a variety of tasks, such as data collection, post scheduling, conversation crawling and more. Companies can leverage it to perform competitor analysis, engage in crisis management, enhance customer experiences, lay out content strategies, effectively build their brand’s reputation online and identify influencers for marketing purposes.A comprehensive database with millions of daily new posts and more than 1 trillion historical posts dating back to 2008 provide a wealth of information companies can tap into. Capabilities include AI, image analysis, surveys and sharing options to distribute insights to stakeholders.", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Hayleigh Breeze", "reviewBody": "Is Brandwatch the Rolex of social media monitoring tools, or is it more like a timex? Brandwatch is a comprehensive social media monitoring tool that has garnered a reputation for its robust capabilities, but how does it stack up against user expectations? Recent user reviews paint a picture of a powerful platform with exceptional customer service and extensive research capabilities, but one that also carries a hefty price tag and some limitations in its reporting features. Users consistently praise Brandwatch for its ability to effectively track and measure content across various social media platforms, providing valuable insights into consumer conversations and informing social and content strategies. One user, a self-described data enthusiast, raved about Brandwatch's \"intuitive platform and robust analytics,\" stating that it \"revolutionized\" how their team understands and engages with their target audience. However, the platform's high cost is a recurring concern, particularly for smaller businesses. Several users have expressed that while Brandwatch offers a plethora of features, its pricing structure might make it inaccessible for businesses with limited budgets. Another area for improvement highlighted by users is the platform's reporting functionality. While Brandwatch excels in data collection and analysis, some users find the built-in reporting features to be somewhat basic, often resorting to exporting data into other formats for more in-depth analysis. One user, a marketing manager at a mid-sized company, noted that while they appreciate the depth of data provided by Brandwatch, they often find themselves \"wrestling with the reporting interface\" to create the specific reports they need. Overall, Brandwatch emerges as a powerful tool best suited for larger businesses and organizations with the budget and resources to maximize its capabilities. Its strengths lie in its comprehensive data collection, advanced analytics, and exceptional customer support. However, its high price point and the need for improvement in its reporting features might give smaller businesses pause. For those seeking a robust social media monitoring tool with a focus on in-depth data analysis, Brandwatch is undoubtedly a strong contender, but for businesses with tighter budgets or simpler reporting needs, exploring alternative options might be worthwhile." } }, "image": "https://cdn.selecthub.com/products/1f3202d820180a39f736f20fce790de8-42b34ccb80fe9076f44f7c7445542b1c/resources/normal/logo.png?1749078706", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "88", "bestRating": "100", "worstRating": "1", "ratingCount": "668" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "800", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "In-Depth Research: Brandwatch excels in brand, consumer, and industry research, effectively analyzing social media content to provide valuable insights." }, { "@type": "ListItem", "position": 2, "name": "Superior Customer Support: Users consistently praise Brandwatch's exceptional customer service and readily available support system." }, { "@type": "ListItem", "position": 3, "name": "Comprehensive Onboarding: The platform offers a well-structured onboarding process, ensuring users can utilize its features effectively." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Cost: Brandwatch can be expensive, potentially pricing out smaller businesses." }, { "@type": "ListItem", "position": 2, "name": "Steep Learning Curve: The platform's robust functionality can be initially challenging to learn, especially for users unfamiliar with similar tools." }, { "@type": "ListItem", "position": 3, "name": "Limited Niche Social Platform Integration: While it excels with major platforms, Brandwatch may lack seamless integration with less popular or specialized social media services." } ] }, "applicationCategory": "Social Media Management Tools" } ```