Benefits and Insights

Why use IBM Customer Experience Suite?

Key differentiators & advantages of IBM Customer Experience Suite

  • Create: Engage, sell and support customers faster and more effectively, reduce operational costs by enabling business owners to create and manage the delivery of dynamic content & rich media through multiple channels.

  • Target: Increase brand loyalty by creating experiences that feel personalized to each customer; increase sales by dynamically adapting content and offers based upon customer's actions, preferences, and relationships, enable business users to create and capture customer feedback with web based data collection.

  • Socialize: Improve customer loyalty and services and help resolve problems by enabling customers to share ideas and opinions; drive higher value customer interactions via lower cost channels.

  • Optimize: Fine tune the online experience by analyzing customer's interactions, helping to improve conversion rates and engagement; intelligently manage sites, campaigns, and offers by tracking each via integration with supported analytics solutions.

  • Realize: Improve profits by maximizing cross-sell & up-sell opportunities; capture new leads by easily publishing dynamic, compelling offers and content, grow sales with more engaging and effective content and user experience across all devices.

  • Reach: Reach and delight existing customers and new prospects across multiple channels; 

  • Mobile, web, social sites, kiosks, e-mail.Integrate: Deliver more personalized, relevant, web experiences by linking into back-office applications, cloud-based services, and social sites; aggregate disparate systems into a seamless, cohesive customer experience.
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