What is IBM Customer Experience Suite?
IBM Customer Experience Suite's capabilities deliver rich, engaging and socially-infused web experiences that let you rapidly create, adapt, personalize, and optimize your web experiences – delighting customers with compelling services and capabilities to deepen relationships and grow your business. Key capabilities include advanced cross-channel and device user experiences, seamlessly integrated social communities and functions, business user content management and data capture, real-time in-line analytics to optimize user experience and business results, integration with enterprise data, applications, and processes, including deep integration with commerce.
Benefits and Insights
Why use IBM Customer Experience Suite?
Key differentiators & advantages of IBM Customer Experience Suite
- Create: Engage, sell and support customers faster and more effectively, reduce operational costs by enabling business owners to create and manage the delivery of dynamic content & rich media through multiple channels.
- Target: Increase brand loyalty by creating experiences that feel personalized to each customer; increase sales by dynamically adapting content and offers based upon customer's actions, preferences, and relationships, enable business users to create and capture customer feedback with web based data collection.
- Socialize: Improve customer loyalty and services and help resolve problems by enabling customers to share ideas and opinions; drive higher value customer interactions via lower cost channels.
- Optimize: Fine tune the online experience by analyzing customer's interactions, helping to improve conversion rates and engagement; intelligently manage sites, campaigns, and offers by tracking each via integration with supported analytics solutions.
- Realize: Improve profits by maximizing cross-sell & up-sell opportunities; capture new leads by easily publishing dynamic, compelling offers and content, grow sales with more engaging and effective content and user experience across all devices.
- Reach: Reach and delight existing customers and new prospects across multiple channels;
- Mobile, web, social sites, kiosks, e-mail.Integrate: Deliver more personalized, relevant, web experiences by linking into back-office applications, cloud-based services, and social sites; aggregate disparate systems into a seamless, cohesive customer experience.