Benefits and Insights

Why use HP Digital Marketing Hub?

Key differentiators & advantages of HP Digital Marketing Hub

  • Get a complete picture of the customer: Combine transactional data such as CRM, purchase history, web analytics, and email metrics with human-friendly data such as call logs, emails, social posts, and comments to get a holistic view of the customer using an intuitive dashboard.

  • Get real-time customer insight: Use advanced analytics to identify key customer segments and attributes for specific KPIs, all delivered in real time and without the need for technical expertise.

  • Leverage the HP HAVEn Big Data platform: Get superior analysis and insights on a massive scale combining any data source, structured or structured, in real time and in a secure environment.

  • Understand the entire customer journey: Turn disparate data from different channels into a single view of the customer, mapping relationships between channels to understand their influence on the customer journey.

  • Create multichannel personalized experiences: Instantly identify offer positioning and messaging that resonates for specific segments, and increase conversions by automatically creating multichannel experiences using similar content.

  • Improve your channel strategy: Apply advanced algorithms specifically geared towards digital marketing problems to optimize your channel strategy so you create the best customer journey for selected KPIs.
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