Marketo’s interactive dashboards let users track and execute marketing campaigns.
Pardot helps users set up, deploy and handle online marketing campaigns to boost their company’s revenue. Pardot allows users to manage all marketing campaigns, inbound and outbound, in one place. Then, users can review the strategies that worked and the ones that did not. This marketing automation application lives up to its name with automation of important but repetitive tasks like lead assignment. Users can organize their operation with complex, multi-part rules via Pardot’s easy visual builder and create dynamic lists for better ad targeting.
Pardot also makes managing email campaigns easier for marketers. An intuitive editor helps users build visually-pleasing emails. Automation and personalization settings allow marketers to set it and forget it. Marketing messages can be automatically sent to contacts and modified based on contact engagement.
Marketo helps marketers master the art and science of digital marketing. Using Marketo’s marketing automation module, users can set up automated campaigns in a matter of minutes. Marketers can set up campaigns that deliver streams of relevant content that start the instant a new email address is captured and continue throughout the entire customer lifecycle.
Marketo supports batch and real-time triggered emails that can be activated by behaviors like web visits, form completions, social shares or even social media check-ins. It also comes with a visual drag and drop interface which is very easy to use and does not require users to possess HTML skills to create professional email templates. On top of that, email marketing is relatively easy to do, as users can send emails based on actions, timing, or a series of steps that are pre-defined.
Pardot beats Marketo with its comprehensive all-in-one interface, seamless integration with other CRMs and versatile capabilities.