The platform is built to facilitate real-time marketing for an agile marketer, where personalization, targeting and messaging is delivered on real-time. To keep it insightful and effective, the platform uses the unified customer profile module, which aggregates all customer information, thus addressing the challenge of customer data available in various marketing silos.
Out of 3 users' reviews, Plumb5 score is:
100 / 100
- Knowing your visitors - Start tracking your visitors on your website by their source, location, site behavior, activity and more
- Gather insights - Measure content views of your visitor. Apply content variation tests and gather their preferences along with behavior, which will help in personalizing content for effective conversions
- Target based on insights - Based on insights, personalize content and target it to custom cohorts created by you, for follow-up interactions
- Increase your leadbase - Automate Forms based on behavior, to tactically collect lead information and intent responses from a browsing visitor.
- Communicate with them - Initiate mail campaigns to generate interest among your leads. Automate periodic rule-based mail follow-ups based on their interest.
- Chat and convert - Invite your lead to a chat session, when online, to discuss more about the offering and walk him through the goal paths
- Engage your customer - Engage with your customer to understand his preferences, experience, feedback and buying pattern for successful retention
- Connect socially - Connect with customers socially and update them with offers and new releases. Integrate social behavior and preferences to the profile stack
- Build relationships - Plug every customer touch-point to gather data of every action and behavior. Create effective relationship paths and increase lifetime value
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