Benefits and Insights

Why use Pardot?

Key differentiators & advantages of Pardot

  • Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. 
  • Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. 
  • Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. 
  • ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. 
  • Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. 
  • Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?
Cost of Ownership

Typical cost structure for Pardot Marketing Automation:

License/Subscription Cost
  • Subscription-based model – per user per month
  • Starts at $1,000 per user per month
  • Setup fee of $1,000 is charged
  • Cost per extra user is $50 per month
  • Cost may vary based on the plan selected – Standard, Pro and Ultimate
Maintenance Cost
  • Cost is included in the subscription cost
  • Provides on-going customer support via Customer Hub which is an on-demand online resource center providing hundreds of articles, training and other resources to support users
  • Pardot offers ongoing technical support and services via in-app chat and email to users located across the globe with offices in Atlanta, San Francisco, Dublin, London, Sydney and Tokyo
  • Provides unlimited access to the Pardot Knowledge Base to the end user
Installation/Implementation Cost None
Customization Cost Cost may vary depending on the type of functional requirements being added as an add-on or the type of plan being selected out of Standard, Ultimate, and Pro
Data Migration Cost/Change Management/Upfront Switching Cost Cost may vary depending on the current software, amount of data to be migrated, complexity of the data fields, level of automation and data migration tools to be utilized for transfer of data from the old to the new software
Training Cost
  • Cost is over and above the subscription cost and will vary depending on the type of training course opted for
  • Provides Live, weekly and free training, including deep-dive webinars on specific features to the end user
  • Provides Training and Certification courses along with Webinars, eLearning modules, best practices documents for learning Pardot solution
  • Pardot offers free, virtual training webinars, live events, live onsite session and customized training programs based on user requirements
Recurring/Renewal Costs
  • Cost is equivalent to the recurring monthly subscription fee to be paid on a yearly basis, customization cost, data migration cost plus training cost
  • Pricing Details
    Product Name Description Price/Details
    Pricing for Pardot Marketing Automation

    -Standard Plan includes the following features:

    • Email Marketing
    • In-depth Prospect Tracking
    • Lead scoring and Grading
    • ROI Reporting
    • Forms and Landing Pages
    • Standard CRM Integration

    -PRO plan includes the following features:

    • Includes Standard features plus
    • Advanced Email Analytics
    • Email Rendering Preview and Spam Analysis
    • Email and Landing Page - A/B Testing
    • Advanced Dynamic Content
    • Google AdWords Integration
    • API Access -Up to 25K calls/day and 5 concurrent connections
    • Multiple Scoring Categories
    • Integrated Marketing Calendar
    • Social Profiles

    -Ultimate plan includes the following features:

    • Includes all Pro features plus
    • Custom User Roles
    • Custom Object Integration
    • API Access – Up to 100K calls/day and 5 concurrent connections
    • Dedicated IP Address
  • Standard Marketing Automation: Starts at $1,000 per user per month (up to 10,000 records)
  • PRO – Advanced Marketing Automation: Starts at $2,000 per user per month (up to 10,000 records)
  • Ultimate – Customizable Marketing Automation: Starts at $3,000 per user per month (up to 10,000 records)
  • All plans are billed annually
  • Deployment Options What options are available for product deployment?
    • Cloud-based/SaaS
    Pricing Model What is the pricing model?
    • Subscription-based
    Minimum Commitment Is there a minimum monthly or yearly commitment required for purchase? Annual commitment
    Custom Quote Can you get a custom quote? No
    Free Trial Does the vendor provide a free trial option? No
    Product Limitations

    Some of the product limitations include:

    • The cloud-based/SaaS solution involves a complex implementation process
    • The solution does not offer robust reporting capabilities
    • The solution does not provide a way to roll up the data to gather insights or report on it
    • The solution provides training resources which are old and not updated for the current UI
    • The solution offers API Access and A/B Testing functionality, which is available only for PRO users paying $2,000 per month

    Marketo Marketing Automation: Starts at $895 per user per month

    CallidusCloud Marketing Solution: Starts at $50 per user per month

    Act-On: Starts at $900 per month for 3 active users, 50 sales users

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