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Benefits and Insights

Why use Microsoft Dynamics Marketing?

Key differentiators & advantages of Microsoft Dynamics Marketing

  • Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.
  • Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey 
  • Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.      
  • Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.   
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