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Benefits and Insights

Why use Marin?

Key differentiators & advantages of Marin

  • Paid Search As transaction volume increases and competition for keywords grows, paid search becomes increasingly complex and challenging to manage. Marin Software helps marketers increase the return on the investments of both time and money that they put into paid search. 
  • Display Advertising Display advertising is projected to account for roughly a third of all interactive marketing spend within a few years. Marin helps advertisers find ways to quickly analyze display ad performance, effectively manage placements, and optimize for financial lift. 
  • Social Advertising By now roughly half of the internet users around the globe are active users of social media. To address this opportunity, Marin enables advertisers to engage with their audiences and target users based on likes and interests. 
  • Mobile Advertising We live in a world that’s getting more connected by the minute. Marin helps advertisers take advantage of the rapid proliferation of smartphones and tablets, reaching consumers on the go with location and device-specific offers.
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