[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> Eloqua Categories: * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [...](#) ## What Is Eloqua? **Industry Specialties:** Serves all industries Eloqua, a sophisticated software by Oracle America, specializes in Marketing Automation, catering primarily to medium to large-sized businesses seeking to streamline their marketing processes. It stands out for its ability to automate complex marketing campaigns, manage email marketing, and provide detailed analytics, making it a powerful tool for businesses aiming to enhance their marketing efficiency and effectiveness. Eloqua's benefits include improved lead management, enhanced customer engagement, and a significant return on investment through targeted marketing strategies. Its popular features, such as campaign management, lead scoring, and advanced segmentation, allow for personalized marketing efforts. When compared to similar products, users often highlight Eloqua's comprehensive feature set and robust analytics capabilities, though they also note its higher learning curve. Pricing for Eloqua varies based on the scale of operations and specific needs, typically following a subscription model that may adjust with usage levels, making it a flexible yet significant investment for businesses focused on scaling their marketing efforts. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Eloqua&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Feloqua%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387) [Contributors](#view-contributors) ![Ritika Dixit]() Written by Ritika Dixit Technical Content Writer [ Read Bio](https://www.selecthub.com/author/ritika-dixit/) ![Zachary Totah]() Edited by Zachary Totah Content Editor [ Read Bio](https://www.selecthub.com/author/zachary-totah/) User Sentiment i ![User satisfaction level icon: good]() Based on 551 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #7 Eloqua is ranked #7 on the top 10 Marketing Automation Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category%5Fslug=marketing-automation-software&product%5Fslug=eloqua&slug=eloqua&product%5Fname=Eloqua&category=Marketing+Automation+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Feloqua%2F) ## Eloqua Pricing Based on our most recent analysis, Eloqua pricing starts at $48 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Eloqua&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Feloqua%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387&price=2) Price $ $ $ $ $ i Starting From $48 Pricing Model Monthly Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Eloqua&category=Marketing+Automation+Software&product%5Flogo=https://cdn.selecthub.com/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387)) ## Training Resources Eloqua is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Eloqua: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Eloqua Benefits and Insights Why use Eloqua? ### Key differentiators & advantages of Eloqua * **Marketing and Sales Alignment:** Track marketing and sales efforts across the engagement cycle with customer profiles and behavior tracking. Also, identify prospects and automatically transfer data into CRMs with a Google Chrome extension. * **Map Cross-Channel Engagement to Real Revenue:** Streamline the attribution model with analytics integrations, making it simple to track campaign goals and identify top performing channels. * **Personalize the Experience:** Ensure a personalized marketing experience with WeChat integrations, custom web templates and other capabilities. * **One Unified B2B Platform:** Unify all aspects of the marketing experience including paid, organic, earned, mobile, social and web channels. ### Industry Expertise Serves all types of industries. ## Eloqua Reviews Based on our most recent analysis, Eloqua reviews indicate a 'good' User Satisfaction Rating of 76% based on 551 user reviews from 2 recognized software review sites. ![User satisfaction level icon: good]() 551 reviews 76% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Eloqua reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Functionality:** The product offers robust personalization, segmentation and automation, according to 86% of user feedback on features. * **User-Friendly:** Almost 80% of users who mention user interface and navigation note that the product is easy to use. * **Integration:** More than 85% of user feedback about integrations suggests that connecting with third-party APIs enhances the software’s usability. #### Cons * **Cost:** It’s not cost-effective for the functionality offered, according to 86% of user feedback about this aspect. * **Support:** Over 75% of users referencing support report that customer service isn’t up to the mark and often responds based on issue severity. * **Updates:** Infrequent feature updates and an outdated interface are a cause for concern, according to all the users who mention this aspect. #### Researcher's Summary: With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns. However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities. ## Key Features * **Online and Offline Data Aggregation:** Access a multitude of different data sources while enabling the ability to parse, process and enrich multiple data silos. Also feeds into the system’s customer targeting features. * **Campaign Management:** Create robust campaigns and view campaign information and customer journeys in an easy-to-understand visual interface without any technical resources. * **Interest-based Messaging:** Utilize customer data to deliver personalized messaging campaigns. Pause or adjust campaigns on the fly for a delightful customer experience. * **Intuitive Digital Whiteboard:** Envision campaign goals and processes with an easy-to-use digital whiteboard. * **Partner Ecosystem:** Integrate seamlessly with hundreds of partners and their products with minimal technical work and knowledge. * **Native CRM Integrations:** Enrich data pools and segmentation with CRM integrations that are easy to set up. * **Customizable Dashboards and Interactive reports:** Customize dashboards to suit business needs and access interactive reports for stronger insights into marketing strategies. * **Lead Management:** Improve sales readiness with an automated lead scoring system, which scales automatically and offers updates for various campaigns and business lines in real time. * **Asset Management:** Create dynamic content like responsive emails, landing pages and interactive forms to engage customers. Reuse brand-compliant content for campaign assets. Also, access historical email open data to assess a campaign for insights. * **Segmentation:** Assemble data from multiple sources to segment and connect to the right audience based on geography, interests and more for data-driven targeting. ## Limitations These product limitations are based on user feedback and are accurate at the time of this review: * Doesn’t offer a mobile version. * Improper execution of A/B testing. * Mandatory approval certificate. * Doesn’t facilitate email recovery. ## Suite Support Support comes in three tiers: standard, marketing cloud member, and priority. Marketing cloud members have access to chat, phone, ticketing, training. Priority members get access to the priority service. _mail\_outline_ Email: Not specified. _phone_ Phone: 1-800-223-1711\. All customer levels can call to receive support, but non-marketing cloud members don’t have access to 24/7 support. _school_ Training: Includes access to free B2B training and an Eloqua certification course. _local\_offer_ Tickets: “Create Service Request” wizard is available. ## Cost of Ownership | License/Subscription Cost | Subscription-based pricing model: price charged per month, in addition to extra fees for premium training and support services Offers three-tier pricing models: Basic, Standard and Enterprise Cost varies based on the number of contacts, number of marketing users and number of sales users A signed contract for an annual subscription is required | | ------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Maintenance Cost | Included in the subscription cost Provides regular upgrades and software updates, plus 24/7 ongoing support services via online, documentation, whitepapers and webinars | | Installation/Implementation Cost | Cloud-based/SaaS: Included in the subscription cost Cost is over and above the subscription cost Offers Oracle Marketing Cloud Onboarding services Provides Oracle Marketing Cloud Implementation Services Cost varies based on the scope of implementation, business requirements and pricing tier | | Customization Cost | Cost varies depending on the type of functional requirements added on, based on business requirements such as Oracle Eloqua Insight Analyzer, Custom Security Administration, Oracle Cloud Priority Service, Multi-Lead Scoring & Advanced Routing, Event Management Module, Advanced Data Cleansing and Digital Advertising | | Data Migration Cost/Change Management/Upfront Switching Cost | Cost varies depending on the amount and type of data to be migrated from the legacy system, availability of migration tools, complexity of data and gaps between the existing system and the new system | | Training Cost | Cost is over and above the subscription fee Cost varies depending on the type of training program chosen | | Recurring/Renewal Costs | Cost is equivalent to the recurring subscription fee, plus customization costs and training costs | ![Banner of Pricing guide for Eloqua]() ## Pricing & Cost Details See the Price/User for the top marketing automation software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Compare Marketing Automation Software These are the top products most often compared. Generating Scorecard... Compare to Eloqua You can choose 4 products to compare [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ Zoho Marketing Automation ](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) Generating Scorecard... Compare to Eloqua ## Head-to-Head Comparison ![Eloqua Software Tool]() vs * [Act-On](https://www.selecthub.com/marketing-automation-software/eloqua-vs-act-on/) * [ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-eloqua/) * [Adobe Campaign](https://www.selecthub.com/marketing-automation-software/eloqua-vs-adobe-campaign/) * [Adobe Marketing Cloud](https://www.selecthub.com/marketing-automation-software/eloqua-vs-adobe-marketing-cloud/) * [Albert AI](https://www.selecthub.com/marketing-automation-software/eloqua-vs-albert-ai/) * [Ansira](https://www.selecthub.com/marketing-automation-software/eloqua-vs-ansira/) * [AWeber](https://www.selecthub.com/email-marketing-software/aweber-vs-eloqua/) * [Blitzen](https://www.selecthub.com/marketing-automation-software/eloqua-vs-blitzen/) * [Bloomreach](https://www.selecthub.com/marketing-automation-software/eloqua-vs-bloomreach/) * [Brevo](https://www.selecthub.com/marketing-automation-software/eloqua-vs-brevo/) * [ClickDimensions](https://www.selecthub.com/marketing-automation-software/eloqua-vs-clickdimensions/) * [Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-eloqua/) * [Drip](https://www.selecthub.com/marketing-automation-software/eloqua-vs-drip/) * [Dynamics 365 For Marketing](https://www.selecthub.com/marketing-automation-software/eloqua-vs-dynamics-365-marketing/) * [emfluence](https://www.selecthub.com/marketing-automation-software/eloqua-vs-emfluence/) * [Encharge](https://www.selecthub.com/marketing-automation-software/eloqua-vs-encharge/) * [eTrigue](https://www.selecthub.com/marketing-automation-software/eloqua-vs-etrigue/) * [GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-eloqua/) * [HubSpot Marketing Hub](https://www.selecthub.com/marketing-automation-software/eloqua-vs-hubspot-marketing-hub/) * [iContact](https://www.selecthub.com/email-marketing-software/icontact-vs-eloqua/) * [Kartra](https://www.selecthub.com/marketing-automation-software/kartra-vs-eloqua/) * [Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-eloqua/) * [Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) * [MailerLite](https://www.selecthub.com/email-marketing-software/mailerlite-vs-eloqua/) * [Mapp](https://www.selecthub.com/marketing-automation-software/mapp-vs-eloqua/) * [Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/eloqua-vs-marketing-cloud-account-engagement/) * [Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-eloqua/) * [Mautic](https://www.selecthub.com/marketing-automation-software/eloqua-vs-mautic/) * [Mindbox](https://www.selecthub.com/marketing-automation-software/eloqua-vs-mindbox/) * [Nielsen Marketing Cloud](https://www.selecthub.com/marketing-automation-software/eloqua-vs-nielsen-marketing-cloud/) * [Omnisend](https://www.selecthub.com/marketing-automation-software/eloqua-vs-omnisend/) * [Ontraport](https://www.selecthub.com/marketing-automation-software/ontraport-vs-eloqua/) * [Oracle CX Marketing](https://www.selecthub.com/marketing-automation-software/eloqua-vs-oracle-cx-marketing/) * [Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-eloqua/) * [RD Station](https://www.selecthub.com/marketing-automation-software/eloqua-vs-rd-station/) * [Remarkety](https://www.selecthub.com/marketing-automation-software/eloqua-vs-remarkety/) * [Sailthru](https://www.selecthub.com/marketing-automation-software/eloqua-vs-sailthru/) * [Salesforce Marketing Cloud](https://www.selecthub.com/marketing-automation-software/eloqua-vs-salesforce-marketing-cloud/) * [Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-eloqua/) * [SendPulse](https://www.selecthub.com/marketing-automation-software/eloqua-vs-sendpulse/) * [SharpSpring](https://www.selecthub.com/marketing-automation-software/sharpspring-vs-eloqua/) * [SnapRetail](https://www.selecthub.com/marketing-automation-software/eloqua-vs-snapretail/) * [springbig](https://www.selecthub.com/marketing-automation-software/eloqua-vs-springbig/) * [Sugar Market](https://www.selecthub.com/marketing-automation-software/eloqua-vs-sugar-market/) * [Tabrasa](https://www.selecthub.com/marketing-automation-software/eloqua-vs-tabrasa/) * [Thryv](https://www.selecthub.com/marketing-automation-software/thryv-vs-eloqua/) * [VBOUT](https://www.selecthub.com/marketing-automation-software/eloqua-vs-vbout/) * [Volly](https://www.selecthub.com/marketing-automation-software/eloqua-vs-volly/) * [Wishpond](https://www.selecthub.com/marketing-automation-software/eloqua-vs-wishpond/) * [Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/eloqua-vs-zoho-marketing-automation/) ## Awards SelectHub research analysts have evaluated Eloqua and concluded it earns best-in-class honors for Compliance and Data Security and Email Campaign Management. ![Compliance and Data Security Award]() ![Email Campaign Management Award]() ## Relevant Articles [ Eloqua, Pardot and Marketo Competitors & Alternatives](https://www.selecthub.com/marketing-automation/eloqua-pardot-marketo-competitors-alternatives/) ## Pricing for Marketing Automation Software ![Banner of Pricing guide for Marketing Automation Software]() ## Similar Products Here are the most similar products to Eloqua. [ Practice ZEBRA ](https://www.selecthub.com/p/marketing-automation-software/practice-zebra/) [ Computer Market Research ](https://www.selecthub.com/p/marketing-automation-software/computer-market-research/) [ MARMIND ](https://www.selecthub.com/p/marketing-automation-software/marmind/) [ Synerise ](https://www.selecthub.com/p/marketing-automation-software/synerise/) [ Hey Oliver ](https://www.selecthub.com/p/marketing-automation-software/hey-oliver/) [ Insightly Marketing ](https://www.selecthub.com/p/marketing-automation-software/insightly-marketing/) [ Zoho Marketing Automation ](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ RD Station ](https://www.selecthub.com/p/marketing-automation-software/rd-station/) [ Dynamics 365 For Marketing ](https://www.selecthub.com/p/marketing-automation-software/dynamics-365-marketing/) [ Remarkety ](https://www.selecthub.com/p/marketing-automation-software/remarkety/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/ritika-dixit/) Written by [Ritika Dixit](https://www.selecthub.com/author/ritika-dixit/) Technical Content Writer As a Market Analyst and Technical Content Writer at SelectHub, Ritika Dixit researches the market for multiple categories, and develops content primarily for the site's HR Management category. After working hours, she cherishes long walks, strong coffee and poetry by Mirza Ghalib. [See Full Bio](https://www.selecthub.com/author/ritika-dixit/) [ ](https://www.selecthub.com/author/zachary-totah/) Edited by [Zachary Totah](https://www.selecthub.com/author/zachary-totah/) Content Editor As SelectHub's Content Manager, Zac is in charge of content across diverse categories including CRM, ERP, HR, medical and project management. He has over 6 years of experience writing and editing for B2B tech and holds a B.A. in communications. His work is driven by his goal of making it less overwhelming for people to find software for their business. [See Full Bio](https://www.selecthub.com/author/zachary-totah/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Eloqua" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Eloqua", "description": " Eloqua, a sophisticated software by Oracle America, specializes in Marketing Automation, catering primarily to medium to large-sized businesses seeking to streamline their marketing processes. It stands out for its ability to automate complex marketing campaigns, manage email marketing, and provide detailed analytics, making it a powerful tool for businesses aiming to enhance their marketing efficiency and effectiveness. Eloqua's benefits include improved lead management, enhanced customer engagement, and a significant return on investment through targeted marketing strategies. Its popular features, such as campaign management, lead scoring, and advanced segmentation, allow for personalized marketing efforts. When compared to similar products, users often highlight Eloqua's comprehensive feature set and robust analytics capabilities, though they also note its higher learning curve. Pricing for Eloqua varies based on the scale of operations and specific needs, typically following a subscription model that may adjust with usage levels, making it a flexible yet significant investment for businesses focused on scaling their marketing efforts. ", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 84, "bestRating": 100 }, "author": { "@type": "Person", "name": "Ritika Dixit", "reviewBody": "With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns. However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities." } }, "image": "https://cdn.selecthub.com/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "76", "bestRating": "100", "worstRating": "1", "ratingCount": "551" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "48", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Functionality: The product offers robust personalization, segmentation and automation, according to 86% of user feedback on features." }, { "@type": "ListItem", "position": 2, "name": "User-Friendly: Almost 80% of users who mention user interface and navigation note that the product is easy to use." }, { "@type": "ListItem", "position": 3, "name": "Integration: More than 85% of user feedback about integrations suggests that connecting with third-party APIs enhances the software’s usability." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Cost: It’s not cost-effective for the functionality offered, according to 86% of user feedback about this aspect." }, { "@type": "ListItem", "position": 2, "name": "Support: Over 75% of users referencing support report that customer service isn’t up to the mark and often responds based on issue severity." }, { "@type": "ListItem", "position": 3, "name": "Updates: Infrequent feature updates and an outdated interface are a cause for concern, according to all the users who mention this aspect." } ] }, "applicationCategory": "Marketing Automation Software" } ```