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Benefits and Insights

Why use Aprimo Marketing Studio®?

Key differentiators & advantages of Aprimo Marketing Studio®

  • Eliminates unaligned or misaligned marketing investments- Provides better visibility andinsight into marketing spendacross the organization
  • Improves productivity andincreases the number of campaigns without adding resources
  • Speeds execution times forcampaigns and activities- Lowers production and content creation costs
  • Increases visibility to strategic marketing initiatives and expenditures- Captures data necessary forregulatory and compliancerequirements
  • Creates more effective and timely multi-channel digital marketing campaigns
  • Drives greater revenue and/orleads and increased ROI from your marketing campaigns
  • Offers improved sales productivity with better qualified leads
  • Provides better visibility intowhat’s working and what isn’t
  • Helps you engage your customer with the right message at the right time
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