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How to Measure Employee Satisfaction

Satisfied employees are critical to any company’s success. The fight for good talent is as fierce as ever thanks to the shrinking talent pool. Today, organizations have to make sure that their employees are happy or risk losing them to the competition.

That’s why measuring employee satisfaction is a growingly popular practice. Employee satisfaction helps determine what their employee’s needs and motivations are, as well as how the company can help them grow.

Why Should You Measure Employee Satisfaction?

Well, first off, employee satisfaction is essential because it helps retain employees and attract talent. According to a study by Columbia University, respondents that rated their job satisfaction as “very high” had less intention of finding a new job compared to those with only “somewhat high” satisfaction.

Even if the difference isn’t huge, it still matters a lot when trying to retain your best employees.

Another reason why employee satisfaction is so important is that it’s an essential component of the overall business success. Companies that motivate and engage their employees continuously outperform their competitors.

In fact, according to a study by Warwick University, happy employees are 12% more productive. What’s more, Tiny Pulse’s 3rd Annual Employee Engagement Report revealed that happy employees have a very positive impact on work culture.

While this may not seem like a huge revelation, the fact remains that keeping your employees happy has benefits that extend across the entire company.

But how do you measure employee satisfaction?

It’s not as easy as asking your employees if they enjoy working for you. The process of measuring employee satisfaction begins on the first day of work and includes finding out who they are and what their goals are with the company.

Understanding what your employees want from a workplace and what makes them perform at their best takes time. But it’s well worth it to create a culture that matches their needs.

3 Ways to Measure Workplace Satisfaction

Here are some of the most effective methods of finding out your employees’ satisfaction levels are and how to improve them.

Conduct Surveys

Surveys are one of the best ways to track employee satisfaction and the culture developed in your office.

But while the process might seem daunting, it doesn’t have to be. It can actually be as simple as a list of ten questions about how people feel at work and what they’d like to see improve.

There are plenty of ready-made employee satisfaction surveys that you can purchase online. They’re designed to measure your employee happiness and gain a better understanding of what areas they feel could be improved. The only potential issue with pre-made surveys is that they might feel a bit impersonal. Additionally, they may not address the more unique aspects of your company.

That’s why many organizations opt to create their own personalized surveys. They base them off of established and proven questionnaires but add unique questions while emphasizing any known issues.

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Surveying your employees about specific issues and asking for their input is a great way to find the best possible solution. Not to mention, it makes everyone feel that their voice is heard.

Another way to ensure that an employee satisfaction survey is honest and provides valuable insights is by making it anonymous. This way employees won’t feel hesitant to point out problems. As such, they’ll voice their concerns openly.

Review Employee Performance

Employee performance reviews are an important part of running a business. Without them, it’d be difficult to measure progress and set clear goals for the company.

When used correctly, employee performance reviews provide many more benefits.

Holding regular personal meetings with your employees is probably the best way to gain insights into workplace morale and general office culture. It’s also very important to get to know your employees individually. Doing so can go a long way towards understanding what the common concerns are and what solutions might be available.

With a face-to-face meeting, employees feel more valued and can voice their personal opinions about the workplace. In turn, this can not only give you valuable insight but can be a morale booster on its own.

Another reason why employee performance reviews are necessary is that they help track the company’s overall performance as well. There are numerous employee performance management solutions that help make the process easier. These solutions offer features such as real-time performance tracking, talent identification, and much more.

With the help of performance management software, companies can significantly increase productivity by tracking various metrics that show which employees are the most and least productive.

This allows you to hold more constructive, solution-oriented performance review meetings. Task reassignment, work events and employee development strategies are all great ways to improve employee engagement and keep the workforce happy.

The important thing is to look at employee performance reviews as beneficial to both the company and the employee. Their most important goal is figuring out how to help the employee become more productive and reach their full potential at the company.

Employee Focus Groups

Conducting employee focus groups is an effective way to make use of the collective intelligence of your employees. It also helps enhance the feedback that you received from your surveys.

Since the surveys are designed to identify things that could be improved within the company, they’re a great starting point to gain an initial idea of what the areas of concern are.

But to really move towards finding the best possible solution to those problems, focus groups have to be assembled. During these focus groups, they’ll discuss the best ways to solve a problem and receive more focused feedback.

If done correctly, employee focus groups are a very effective tool for coming up with an actionable plan for solving some of the more prominent issues that were brought up by the survey.

This leads to not only concrete solutions to problems but also creates a participatory atmosphere in the workplace since the employees feel that their opinions and concerns are heard and respected.

To make sure that a focus group is as productive as it can be, it‘s important not to delay its assembly too long after the survey. After getting the survey results and sharing the findings, it‘s essential to organize a focus group to discuss the best ways to deal with the issues and set out a specific plan.

The Final Result

When management is open to hearing opinions, engages with employees constructively and looks for solutions to problems, it can have an enormous effect on workplace morale. And in the process, it’ll create a work environment that results in much higher employee satisfaction.

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