Embedded Analytics Tools Buyer's Guide
Embedded Analytics Tools Bring Business Intelligence to Other Software
By Bergen Adair, Market Research AssociateEmbedded Analytics software brings the advanced reporting and data analytics capabilities of business intelligence tools to other kinds of business software. Its seamless integration and extensive customization make it an excellent solution for organizations seeking to dig into their proprietary data to glean insights and make more data-driven decisions. These decisions can range from individual customer nurturing to overarching future business goals and everything in between, all at your fingertips with embedded BI.
- Embedded analytics offer the benefits of a robust business intelligence tool with the flexibility and customization those solutions often lack.
- Businesses can use embedded analytics to perform detailed predictive forecasting and performance management displayed in intuitive visualizations.
- The basic embedded analytics features are embeddability, data management, embedded data visualization, embedded reporting, embedded analytics and security measures.
- Advanced features users can expect from embedded BI include datasources integration, extensibility, availability, scalability and mobile support.
- When selecting embedded BI software, follow these steps: ask questions, gather requirements, compare tools, shortlist vendors and select the best match.
What This Embedded Analytics Guide Covers
- Benefits of Embedded Analytics
- Implementation Goals
- Basic Features
- Advanced Features
- Selection Guide
- Questions to Ask Yourself
- Questions to Ask Vendors
- Final Thoughts
Benefits of Embedded Analytics
Embedded analytics offer many different types of benefits. First, there’s the cost. Historically, robust reporting capabilities and BI dashboards came with a significant price tag — with the increasing accessibility of analytics technology, there are more affordable options out there every day. Embedded analytics takes this trend even further by offering lower price points than many BI platforms, extending accessibility to new markets.
Speaking of accessibility, embedded analytics offer another benefit: they don’t take the users out of the native software in which they’re working. For example, if a sales manager wants to create a sales report, instead of having to leave Salesforce and open Tableau, they can just do it straight in their CRM.
Plus, embedded analytics offer most of the same benefits as business intelligence. BI tools help users make data-driven decisions by analyzing and visualizing important business data. Their focus on gathering data allows users to get intimately familiar with their clients’ needs and behaviors in order to better connect with and cater to them.
Embedded BI also gives users the option to act preemptively rather than reactively — using predictive analytics, users can create detailed forecasting reports, test potential business plans and gauge how different courses of actions will likely impact their operation.
Embedded Analytics Implementation Goals
Embedded Analytics Basic FeaturesThe following features all play a central role in software for manufacturing companies. While some vendors will offer more advanced versions of these features, you’ll want a basic level of this functionality within your embedded analytics software.
|Embeddability||Embedded BI solutions offer white-labeling which allow users to customize their solution. Multi-tenancy support ensures every instance of the software is unique. Version control stores previous versions of the software and globalization support offers customizations for operating language, reading direction, time zone, etc.|
|Data Management||Data exploration and preparation features take unstructured data and organize it while discovering patterns and trends. Data blending and ETL (exchange, transform and load) tools allow this data to be drawn from multiple sources where it is then stored in an optimized data repository. Data modeling maps any trends into digestible visualizations.|
|Embedded Data Visualization||Data can be visualized via interactive dashboards that allow users to drill-down or scale-up at will and explore their data. These visualizations help users comprehend complex data sets.|
|Embedded Reporting||Reports are often portrayed in lists or tables. Users can create and distribute a range of report types in a variety of code-based languages and file formats. They can also set these reports to generate and even go out on timed schedules.|
|Embedded Analytics||Embedded BI solutions can run diagnostic, descriptive, predictive and prescriptive analytics programs to draw different kinds of insights from data.|
|Security||Through role-based access, single sign-on, user filtering, application activity tracking and more, embedded analytics ensures data security from a range of different angles.|
Advanced Embedded Analytics Product Features to ConsiderAlong with the key features needed in an embedded BI software system, there are several other features to consider. The following features are either not integral to a embedded analytics system or may need to be provided by a third-party software provider.
|Datasources Integration||This feature allows embedded analytics software to integrate data from sources like CSV, Excel, XML, Hadoop, etc. These can be both relational and NoSQL databases.|
|Extensibility||Embedded analytics software has to scale, stretch and adapt as your organization does. It has to provide document APIs to update data source connections so users can build and then reuse templates again and again. They should also integrate with external ETL tools and web service integration protocols.|
|Availability||Embedded analytics software (and all your business software) should offer high availability. This simply means that the software is usable most or all of the time. Redundant backup services and cloud nodes are some features to look for to ensure high availability.|
|Scalability||When you grow, your software needs to be able to grow as well. Embedded analytics should be both vertically and horizontally scalable. They also need to be dynamic and automatically scale resources in order to meet varying throughput.|
|Mobile Support||If you anticipate using mobile versions of the software, it should offer native mobile apps and a responsive design that translates the user experience from desktop to mobile seamlessly.|
Compare Embedded Analytics Tools Vendors: Selection GuideSelecting the right embedded analytics tool for your organization may seem daunting, but it can run smoothly if you follow a few simple steps.
Rather than choosing the “best” software based solely on other people’s reviews, it’s important to choose embedded BI based on your business’s unique needs. We recommend identifying which of the features mentioned in the section above you will most likely use, or which ones are most crucial to you. It’s usually better to under-buy than over-buy, as additional modules and features often drive the price up on what was originally an affordable application.
To help you with this step, we’ve made an interactive requirements template. You can use it to identify your key requirements and create a guideline to follow when comparing features.
Embedded Analytics Tools Comparison
Once you’ve settled on a core set of requirements, you can start comparing different top embedded BI tools based on how well they perform for each feature. Different vendors specialize in different areas, so it’s important to rate them as objectively as possible based on how they’ll do the job for you, not on how well they can sell you a software system.
Check out this comprehensive comparison report that breaks down how embedded BI systems compare feature-by-feature. We recommend focusing on the platforms that best execute your most important feature, then working your way down your requirements list.
Shortlist and Demos
Use this feature breakdown to create a shortlist of five to seven embedded BI solutions that meet your needs. The next step is to narrow it down further based on price, UX interface, user support and other needs. First, you should read up on the vendors around the web. While reviews shouldn’t be the only source of information you use to choose software, they’re very useful to get an idea of how real customers have experienced a platform. This can help weed out any vendors that definitely won’t be a good match for your business.
Next, reach out to the vendors who made the cut and ask for price quotes and trials. This market price report can give you a general idea of what different solutions will cost, but pricing is determined almost entirely on a case-by-case basis, so it’s only an estimate. A price quote is usually free and will give you a firm idea of how much to budget for in addition to ensuring the vendor can actually deliver the requirements you specified earlier in the process.
Most software vendors offer free demos or trials of some kind, and it’s important to try it for yourself if at all possible. Usability is a common complaint of software users, so get familiar with the UX ahead of time. This is also the time to ask what kind of user support vendors offer. Some will include only email tickets and basic training where others offer advanced 24/7 live support and comprehensive training resources. Try to find a happy compromise between everything you could potentially use and the bare basics that you need. This should lead you to the best match for your business!
Questions to Ask YourselfTo help you with the above process, here’s a list of guiding questions to ask yourself as you define your requirements, compare the best embedded analytics software vendors and shortlist products:
- What is my budget? Try to keep an open mind and be fairly flexible, but a general ballpark figure is always important to select systems in the right price range.
- Do I want on-premise or cloud-based deployment for this software? Cloud-based offers accessibility from any device with internet connection and no-hassle updates. On-premise offers in-house customization options, hosted security and the ability to work offline.
- Do I have other types of business software (ERP, CRM, accounting, etc.) that I need to integrate with embedded analytics? Is it one or multiple systems? Embedded analytics comes with robust integration capabilities, but it’s vital to know which systems you’ll need to integrate with to ensure compatibility.
- How many users do you anticipate using the system? This not only determines your price range (as most software is billed on a user-license basis) but also the scope of your system. Is this only for sales or for your entire organization?
- What kind of databases do I need access to? From NoSQL, Amazon database, SQL and more, you have to know what kinds of databases you’ll be drawing data from in order to select a system that can access them.
Questions to Ask VendorsHere are some guiding questions to ask potential vendors after you’ve created a shortlist:
- What kind of support do you offer? Do they only offer email tickets, or is support accessible in real-time? Will training be performed by an on-site coach? Do they offer training videos? These are all resources to consider. Then, decide which you think are most important for your satisfaction as a customer.
- How much will support cost in addition to the base cost of the software? Many offer different tiers of support based on subscription type. Find out what features are offered at your price point and if you’re willing to pay extra if you need additional support.
- What other business software does this solution integrate well with? Some systems have native integrations with specific platforms, and others (like Epiccare EMR, for example) do not allow integrations with other software.
- Does this system provide real-time data updates? Some reporting systems update in real time, allowing users to monitor changes as they occur. Others refresh on a set time interval or must be manually updated. Find out how this product provides data and decide if you’re satisfied with it.
- What databases can this solution access? Some systems only offer certain types of database access based on proprietary or technological limitations. Find out what kind of database you draw information from, and ensure the system you’re considering has access to that type of database.
- How intuitive is the UX? Some systems aren’t very user-friendly, and others may be too simplistic for an organization’s use. This can be assessed through reviews and trials, and is important to keep in mind so your employees are more likely to successfully learn to use the system.
Purchasing embedded analytics software has the potential to change your business for the better in many ways. It generates insights into your business practices, allowing you to better serve your customers, monitor employee performance management, make forecasts and more. It has the ability to create easy-to-interpret data visualizations that explain complex data patterns, putting the power of data into the hands of every member of your organization.
Choosing embedded BI involves careful planning and preparation, but is an easily accomplished task with the right resources. Once users have prepared themselves by asking guiding questions, you can gather a master list of crucial requirements you need from embedded analytics software. Finally, compare different solutions, create a vendor shortlist, then request pricing information and demos from these vendors in order to make your final selection.
Now you should be prepared to select an embedded analytics tool that will help your business grow through the application of data. Get out there and work smarter!
Exago BI is a flexible and web-based embeddable BI solution that requires no plug-ins or desktop downloads. The product is designed for web applications, specifically for SaaS applications operating in multi-tenant environments. Exago's open API, extensible features, and fully customizable UI provides flexibility and control to integrate the product with the applications and multiple data sources. The features of the Exago include pixel-perfect reports, express reports, crosstab reports, report formatting templates, linked reports and drill-downs, customizable dashboards, dashboard designer, charting and graphing, geographical maps, administration via the web interface, OLAP and data blending. Its single sign-on system inherits the host application’s authentication protocols, maintaining pre existing security features.
Windward Studios offers an embeddable reporting tool built to integrate your existing data sources with content creation tools. It makes the reporting process simple, easy and automated by removing the work of hand-coding reporting templates. It’s designed to produce beautiful reports in a number of different formats, including PDF, DOCX, XLSX, HTML, PPTX and more.After embedding the Windward .NET or Java engine with 14 lines of code, users can import data from a variety of different data sources. This includes, but isn’t limited to, PostgreSQL, MySQL, OData, Oracle, XML, JSON, Salesforce, Oracle and mongoDB. Users can also use multiple data sources with Windward Studios’ Reporting and Document Generation in a single template.
AnswerRocket supports some of the largest brands in the world with augmented analytics. Users type or speak business questions and get answers instantly. Answers are provided as interactive visualizations, accompanied with AI-generated insights that can be drilled into for deeper exploration.
Looker is a cloud-based business intelligence and analytics application for data discovery and visualization. It provides a responsive, mobile-friendly web-based interface which can be utilized by business users to analyze the data and derive meaningful insights. Users can view the source of visualizations to understand the source of the data and how it is processed. Looker is used by users of various business units in companies of all sizes and industry segments. Looker harnesses the power of the user's own database rather than using data extracts or parallel data pipelines. Looker connects to any relational database and automatically generates a data model from the database schema. Users can self-serve by refining the model to reflect the company's business logic and create various KPI indicators and dashboards to derive unique metrics.
Dundas BI is an award-winning browser-based business intelligence and data visualization software which secured first place in Product Satisfaction, Performance Satisfaction and Embedded BI in the prestigious BARC BI Survey 17. It not only examines data but also structures the data for easier processing.The user doesn't need to depend on multiple tools as Dundas BI has a variety of built-in functionalities, agile data flows adapted to the user's skills and fully open APIs. Dundas BI is popular for its comprehensive features such as dashboards, data visualization, reporting, mobile, analytics, and integration.
BOARD is a full-featured business intelligence system which offers functionalities of Business Intelligence, Enterprise Performance Management and Business Analytics in one platform. This product serves mid to large companies in various industry segments. BOARD product offers a self-service data-discovery environment. By using this environment users can easily search for information, interact intuitively with their data, and perform in-depth analysis. The product offers the capability to create an interactive and customizable dashboard, featuring drill-down and drill-through capabilities from KPIs to the lowest level of details. The BOARD platform allows companies to achieve a single, accurate and complete view of business information and a full control of performance across the entire organization, from strategic formulation down to operational execution.
Sisense is an end-to-end business intelligence solution that provides advanced tools to easily prepare and analyze complex data and it caters to the full life cycle of data analytics from data extraction, data processing, data mining, data visualization to data storytelling. It is designed specifically to handle all sorts of data, from small datasets to complex unstructured big data. It provides ETL capabilities and visual data management environment for managing complex data models. Sisense includes functionalities for a variety of dashboards and visualizations to display the data through charts, maps, KPIs, scatter plots, trends and more. The web-based dashboards can be accessed from any device and are easily exportable. Sisense is suitable for companies of all sizes across various industry segments.
icCube is a company founded and based in Switzerland provides BI software of the same name which can be fully embedded as an integrated solution and can also be hosted in a managed environment or installed locally, on premises. It applies cutting-edge advanced QA processes that ensure 100% client satisfaction. It strives for simplifying our client’s life with MIS or integrated Business Intelligence needs. It allows end-users to create or edit dashboards themselves and is capable of processing data from multiple sources in real-time. It is implemented in Java and follows J2EE standards. For the latter, it embeds both an HTTP server (Jetty) and a servlet container to handle all the communication tasks. Being an in-memory OLAP server, its server does not need to source its data from a RDBMS; any data source that exposes its data in a tabular form can be used. It uses Multidimensional Expressions (MDX) as its query language and several extensions to the original language such ad function declarations, vector, matrix, objects, Java and R interactions. icCube patented an MDX debugger. icCube supports a standard interface and a proprietary one. It is quite popular because of its unique and powerful BI features such as Interactive customizable dashboards, Drag-and-drop dashboard builder, Real-time analytical server, Embedded analytics for any program or application, White labelling, Up-to-cell level security, Integration with Enterprise or OEM architectures, Native R integrations for advanced forecasting, Real time-in memory server, Made for very sparse high dimensionality systems, Dynamic creation of new classifications / hierarchies (real time), Direct access to Java R from MDX, XMLA interface to integrate with external tools, PDF Printing, Corporate identity, Creating your own widgets, High-quality support and Quote-based pricing.
Birst provides a next generation, cloud-based platform for Networked Business Analytics. Built with patented technologies, Birst puts the power of analytics in the hands of every information worker and dramatically accelerates the process of delivering insights.Birst’s unique Networked Analytics approach, helps organizations achieve a new level of trusted insight-driven decisions, by using smart technology to connect data silos and analytics from centralized and decentralized teams, into a trusted fabric of analytical insights for company-wide consumption and decision making. Networked Analytics has helped many Birst customers make better decisions, to improve profitability, reduce costs, increase revenues and transform the way they do business. Birst delivers the fastest time to value in the industry. Most Birst customers are in production and can see value from their data, within 90 days. Try Birst for free to see what it can do for your organization.
cBEYONData is a purpose-built professional services company that specifically caters and supports mission-driven agencies and organizations with the enhancement and automation of business processes by providing products and services which are related to business intelligence, agile project and process management, geo-mapping, cloud migrations , dashboards, data management and data analytics. It offers various reporting, and visualization services for their customers. They brought rapid deployment of specific financial management reporting and compliance solutions to agencies and organization required specially for the CFO Offices. They capitalize these features to improve their own customer’s return on investment, thus achieving higher success and their own customer’s mission. They work closely with customers to refine their vision and address their challenges to ensure delivering the most appropriate solution to meet their customer’s business intelligence needs.
Fast, Flexible, Self-Service Reporting:Orbit makes it easy for you to find a quick answer to any business question.With Orbit, you can build both operational and ad-hoc reports – at any time and from any device. You can run reports that you have already created or choose from the 1,000+ pre-built Finance, Supply Chain, and HCM reports that come with Orbit.Orbit’s user-friendly interface allows you to build, run, edit, and analyze reports – without help from IT. Orbit makes it easy to gain the insights you need to improve your processes and meet your business goals.
The WebFOCUS business intelligence (BI) platform delivers rich, consumable, interactive information to the widest range of employees, managers, analysts, partners, and customers. WebFOCUS offers true do-it-yourself reporting with unmatched scalability.
Izenda is a web-based embedded business intelligence (BI) platform that has been purpose-built for OEM use and embedding in other applications. It gives software companies the ability to embed robust self-service analytics in the form of ad hoc reports, dashboards and visualizations into the workflow of their software, while maintaining the look and feel of the existing application. By seamlessly integrating with their applications, Izenda enables software vendors to bring analytics to market ahead of their competition, monetize analytics in their software product, and lessen the time their development teams spend on report creation.
GoodData interactive dashboards promote visual data discovery, exploration, and collaboration by everyone on your team, so they capitalize on critical business insights right away. GoodData helps you design a great looking experience from any data, and the responsive mobile friendly user interface means it is optimized across modern devices and platforms.
MicroStrategy is a leading global provider of enterprise business intelligence software platforms, as well as mobile intelligence and network applications. MicroStrategy Technology Services ensure the success of your investment in our technology. In supporting the range of business intelligence tools and other resources that we offer, we provide unmatched customer service through commitment to customer satisfaction and personalized support.
Take advantage of the industry’s leading data analytics platform, purpose-built to embed intelligence anywhere. Easily combine any data source, no matter how large, and create powerful analytics seamlessly integrated into your users’ workflow, from simple widgets and web mashups to fully custom analytics applications. Fine grained APIs, a complete library of rich visualizations and our uniquely powerful Associative engine lets you put information in exactly the right context to help users make faster, more accurate decisions.
Pricing & Cost Guide for Embedded Analytics Tools
See the Price/User for the top Embedded Analytics Tools… plus the most important considerations and questions to ask when shopping for Embedded Analytics Tools
Real People... with Data
We know selecting software can be overwhelming. You have a lot on the line and we want you to make your project a success, avoiding the pitfalls we see far too often.
As you get started with us, whether it be with Software Requirements templates, Comparing, Shortlisting Vendors or obtaining that elusive Pricing you need; know that we are here for you.
Our Market Research Analysts will take calls, and in 10 minutes, take your basic requirements and recommend you a shortlist to start with.