Benefits and Insights

Why use Oracle CX Commerce?

Key differentiators & advantages of Oracle CX Commerce

  • Scale and Performance
    • Ability to process data and deliver dynamic experiences at unparalleled scale
    • Flexibility to efficiently expand to multi-channel, multi-site, multi-brand, multi-language, and multi-currency environments

  • Data Anywhere Architecture
    • Accelerate integrations and minimize integration costs with a flexible architecture

  • Adaptive Personalization Engine
    • Choreograph customer interactions to drive pre-designed dialogues for a personalized commerce experience
    • Personalize content to target organizations, roles, individuals or customized segments
    • Dynamic customer profiles and segments update continuously based on new interactions

  • Best-in-Class Search and Guided Navigation
    • Superior search ensures that visitors receive the most relevant results through transparent relevance rank controls, thesaurus, and keyword redirection
    • Guided navigation dynamically summarizes results based on available metadata so visitors can more effectively refine and explore information

  • Advanced Segments and Targeted Content
    • Target high value groups with select products and promotions
    • Define segments based on demographics or on-site behavior
    • Use profile attributes to quickly place customers into segments

  • Search Engine Optimization
    • Built in SEO capabilities help manageably surface all dynamic commerce-created pages to web search engines like Google, Yahoo!, and Bing

  • Reporting and Big Data Analytics
    • Fully integrated with interactive big data analytics capabilities that monitor and analyze commerce and customer behavior, providing insight into key metrics and customer activity

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