What is Adobe DAM?
Manage all your assets from a single location: Author and deliver dynamic, interactive media experiences — and manage them all in Adobe Marketing Cloud. With a comprehensive solution for every step of the digital asset lifecycle, you can easily share, reuse, and deliver assets across every channel and device.
Benefits and Insights
Why use Adobe DAM?
Key differentiators & advantages of Adobe DAM
- Advanced search and metadata management Find any asset in a central repository. Automatically assign metadata and tags to every asset, and instantly create shareable and self-updating collections across teams.
- Project, task, and workflow management Empower users to design workflows for planning, reviewing, approving, and managing the production of marketing assets using intuitive tools and customizable templates.
- Managed services Rapidly deploy your digital assets in the cloud with Adobe as your single partner for hosting, security, and support.
- Dynamic media Work with a single set of master assets and serve unlimited variations, including size, color, format, and zoom. Use templates to create targeted content.
- Video Create, manage, and deliver interactive video. Stream responsive and optimized video to all screens and devices.
- On-demand Use AEM Assets via the shared cloud infrastructure of the Adobe Marketing Cloud. Just open a browser, log in, configure the application, and start using it right away.
- Personalized media Deliver targeted and personalized experiences to increase engagement and conversation.