NetSuite and Salesforce are two leading customer relationship management solutions that many companies are banking on to deliver successful results to their sales and marketing goals. Listed on PCMag’s Best CRM Software list for 2017, both systems are among the industry’s leaders. Customer relationship management tools provide key assistance to sales and marketing teams and many others within an organization. They help people at all staff levels to understand customer profiles, craft better interactions, and ultimately win more business. Here are some of the reasons that people are going with these 2 CRM leaders:
Netsuite’s customer relationship management system offers more than the traditional CRM product suite. According to Paul Greenberg at ZDNet, “Not only does it cover the more traditional sales, marketing and customer service functions but it handles incentive compensation, partner management and order management too.” The NetSuite CRM bills itself as a flexible “360° view” of customer relationships, which means that although it provides a diverse variety of customer data, it’s not too hard to implement, or too hard to scale. On the other hand, the software is poised to deliver a robust view of systems, with visual dashboards that promote transparency.
In fact, the easy learning curve is something that NetSuite customers often talk about when discussing how the software has helped their companies to survive and grow in tough industries.
In addition, NetSuite offers specific selling features and functionality for businesses, including the ability to upsell, or cross-sell products across departments. In terms of subscription-based models, NetSuite can often help handle renewals. The CRM suite also provides help for more complex transactions, such as referral tracking.
Another aspect of NetSuite is its support for monitoring and reporting of business finances. Companies can look at pending orders to understand what’s in the pipeline, and they can get alerts on overdue invoices to figure out what’s payable and what needs to be paid.
On the customer service side, NetSuite helps to identify and solve customer service issues as well.
Another key feature is NetSuite’s handling of a “lead-to-cash” lifecycle — the idea that the software will be useful and helpful across all stages of a deal. Another principle is support for a global sales and service environment, not just a local or provincial model.
In addition, case studies for the software show that businesses are able to build NetSuite into their operational models, for example, with the integration of MRP for a manufacturing business. The billing and financial features are often useful as companies grow, and the flexibility helps companies to utilize the power of NetSuite from many various vantage points, and in diverse situations.
One of the obvious value propositions for Salesforce is the chance to use CRM software from a company with an established reputation for enterprise resource planning tools. However, that’s not the only reason that firms choose Salesforce for customer relationship management.
In terms of delivery, Salesforce operates a full cloud platform that provides flexibility for customer data. Full cloud functionality is important in today’s business world, as it’s much easier to scale and utilize from the field than conventional models. It’s not surprising that scalability is high on the list of what satisfied customers mention when they talk about Salesforce utilization.
Salesforce also promotes an open architecture for its products. Sara Angeles at Business News Daily writes that “One of the biggest benefits of using Salesforce is that it offers nearly endless possibilities for expanding its core functionalities… This is done using extensive third-party integrations via the Salesforce AppExchange.” The company contends that this design and build will help clients to implement the CRM product more easily, without the need for extensive training involved in integrating Salesforce into an existing IT system. Salesforce users also point to the compatibility that the system has with Gmail and various Microsoft products. All of the compatibility built into Salesforce helps companies to aggregate data across multiple platforms, and to implement a brand new CRM product along with a variety of “legacy” software systems that may be a bit older.
In terms of pricing, Salesforce offers a pay as you go model that can be helpful for companies wishing to only purchase what they need out of customer relationship management software. Part of selecting the right CRM systems has to do with evaluating various “bells and whistles” and deciding which functionality is key, which is why a pay as you go model might appeal, not only to SMBs, but to many other types of customers as well.
Flexibility and customization are also key selling points for Salesforce. It seems that the company has made CRM a central part of its business, in part, by offering the types of web-delivered software that can be easily deployed and customized in the field to work in precise ways for sales teams and other employees.
If you’re evaluating Salesforce and other CRM solutions, take a look at 21 top Salesforce competitors.
Both of these customer relationship management platforms offer the chance for a business to modernize and upgrade its operations for the 21st century, to match names to faces, learn about customer histories, and generally pursue closer interactions with a target audience. Compare and contrast features, delivery models, pricing and more to figure out what to adopt in an era when data asset management is more and more a part of what drives nearly any enterprise.