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Salesforce Competitors: 20 of the Top Salesforce Alternatives

Saying Salesforce is a big name in the CRM software space is like saying Christianity is a popular religion — it’s pretty obvious to most people who know anything about CRM. But it doesn’t have to be the only option. For those who may be looking for something else, we gathered data on the best Salesforce alternatives to help you find the right match for your organization.

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Why Consider Alternatives to Salesforce?

Before diving into our Salesforce competitors list, you may be wondering, why do we have a bone to pick with Salesforce? Let me assure you that we don’t! Salesforce is an excellent CRM system that provides standard-setting service to thousands of organizations. As of December 2018, it owns 30.4 percent of the CRM market share.

But Salesforce is big — much too big for many SMBs that just want a great CRM without all the bells and whistles. Others may not have the budget for a product like those offered by Salesforce and are seeking more affordable options from the Salesforce competition. And as with any product, some people have had bad experiences with Salesforce and may be looking to switch. Whatever your reasons, we’ve gone the extra mile and compiled a list of Salesforce’s biggest competitors so you don’t have to.

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List of Top Salesforce Alternatives

There’s no single CRM software solution that’s perfect for every organization. It’s a good idea to know what your options are and to spend some time comparing CRMs that may be the best match for your organization’s needs. We put together a breakdown of Salesforce versus competitors’ CRMs. This article can help you choose a CRM and improve the way you generate, nurture and manage your database of leads, opportunities and customers. The list of top Salesforce competitors include:

Infor CRM

Infor CRM is designed to help businesses throughout the entire sales process. As one of Salesforce’s top competitors, Infor helps deliver outcomes on indicators like customer loyalty, customer attention and customer satisfaction. Infor CRM helps salespeople and others perfect each point of communication with a particular customer throughout his or her relationship with the business.  This competitor of Salesforce provides a 360-degree view of all aspects relating to your customers and prospects. We’ve also written a more comprehensive Infor CRM vs Salesforce comparison if you’d like more information on CRM like Salesforce.

my image> Infor CRM allows users to closely monitor and manage opportunities from intuitive dashboards

Reviews (36): 78/100
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Company Size Suitability: S M L

Netsuite CRM+

We’ve compared these two CRM systems before, and it’s a close competition. This competitor of Salesforce was developed to improve sales via superior customer information gathering, forecasting and commission management. Netsuite offers a seamless flow of data across the customer lifecycle from lead to return customer. On top of typical CRM capabilities like sales force automation, customer support and marketing automation, NetSuite CRM+ integrates eCommerce capabilities to deliver quotes, manage orders, record commissions, and forecast sales. As a property of the software giant Oracle, it’s easy to see why Netsuite is one of Salesforce’s main competitors.

Reviews (38): 60/100
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Company Size Suitability: S M L

Sage CRM

Created to improve sales within 30 days, Sage CRM also allows users to manage customer service interactions, monitor social media accounts and value email marketing efforts. Sage CRM is specifically designed to help small and medium-sized businesses manage their customer relationships. It is easy to deploy, install, manage, learn and maintain for companies that want to focus on their business and not on their software. With Sage CRM, you can be up and running in just days. It’s also one of the most affordable alternatives to Salesforce CRM — so you can be assured that you’re getting value for your money.

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Sage CRM lets users custom create their CRM workflows

Reviews (12): 64/100
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Company Size Suitability: S M L

Microsoft Dynamics CRM

Microsoft Dynamics is one of the most popular Salesforce CRM competitors. It provides the same features found in most CRM platforms, but it also has a standout reporting engine and boasts numerous automation features. It drives sales productivity and marketing effectiveness through social insights, business intelligence and campaign management in the cloud, on-premise or with a hybrid solution. We’ve gone into more detail about the benefits of Microsoft Dynamics vs Salesforce if you want more information on how companies like Salesforce stand up.

Reviews (3): 98/100
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Company Size Suitability: S M L

Oracle Siebel

Oracle is known for their robust software suites, and their CRMs are no different. Their CRM platforms are designed to integrate with Outlook and to provide tools that can be customized to meet the needs of numerous industries. It also lets companies tailor the application to meet specific organizational guidelines. This CRM delivers a combination of transactional, analytical and engagement features to manage all of your customer-facing operations. We’ve gone into more detail on how these CRMs matchup in this Oracle vs Salesforce CRM software comparison when considering competitors of Salesforce.

Reviews (21): 57/100
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Company Size Suitability: S M L

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MotherNode CRM

Mothernode CRM is a dynamic, highly expandable system that scales based on a company’s specific business and customer needs. This highly configurable application can be set up to align with a business’s industry, customer requirements and more. As small businesses grow into themselves, additional features and editions can be integrated for continued operations with a boosted level of functionality. Although Mothernode CRM is designed with small businesses in mind who are considering Salesforce.com competitors, it still offers a number of features found in enterprise solutions. The platform is able to improve efficiency via integrated services, automated workflows and collaboration tools.

Reviews (7): 92/100
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Nimble CRM

One of the main jobs of Salesforce CRM alternatives is to organize customer data so it can be used to increase sales. Nimble has created a platform that both sorts and collects information in a simple and logical manner. In addition to gathering data related to leads, the software collects employee interactions and contacts. This solution focuses on managing and engaging contacts to improve the relationship. Compared to big CRM solutions like Salesforce, Nimble’s sales and marketing functionality is limited; however, Nimble has a lot to offer small and medium-sized businesses that want a complete view of their contacts’ online social activity and engagements with their customers.

Reviews (32): 90/100
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Company Size Suitability: S M L

SAP CRM

The SAP CRM application is an integrated software manufactured by SAP that targets business requirements of midsize and large organizations in all industries and sectors. Like other Sales force alternatives, SAP CRM can help you better engage with your customers in person, online or via mobile. Users can leverage 360-degree customer insight – from interaction history to social media sentiment. SAP also provides tools that can help organizations manage pricing, customer service and marketing.

Reviews (18): 67/100
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Company Size Suitability: S M L

Pega CRM

Several CRM applications are offered by Pega, and like other Sales force competitors, they allow businesses to manage their marketing, customer service and sales. Pega CRM allows companies to put in place a system to glean business intelligence from everyday behaviors and interactions. Using metrics like customer satisfaction, companies can better understand the customer experience, the behaviors and the histories of the people that they do business with. There are also tools that enable organizations to improve the efficiency of field technicians, guide visitors through a website and improve the way that decisions are made via statistical models.

Reviews: Unavailable at this time
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SugarCRM

Among Salesforce top competitors, Sugar provides a software solution designed for organizations ranging from small businesses to corporations needing enterprise-level support. Standard features include those found in the majority of CRM solutions, and Sugar also boasts call center automation, sales forecasting and contextual intelligence from internal and external sources. Sugar’s collaboration tools are embedded within the system to help break down workflow silos, as well as increase employee engagement levels. Sugar gives users access to contextual intelligence drawing both from internal and external data sources and displays it via an intuitive dashboard to provide actionable insights for your business.

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SugarCRM offers an intuitive and easy to navigate user interface

Reviews (37): 100/100
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Infusionsoft

Another Salesforce rival, Infusionsoft focuses almost exclusively on businesses with 25 or fewer employees. This has allowed them to create a product designed to help smaller organizations grow sales, get organized and save time. This Salesforce alternative offers tools to create and execute sales and marketing strategies, centralize customer interactions, capture leads, close sales, and automate repetitive tasks.

Reviews (15): 85/100
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PlanPlus

PlanPlus CRM is an all-in-one software for collaboration and customer relationship management. It includes modules for sales automation, email marketing, customer support, project management, website integration and survey builders. PlanPlus provides CRM solutions for enterprises of all sizes and needs. Customization is a key benefit of PlanPlus, and it enables organizations to develop business-specific web forms, autoresponders and action templates.

Reviews: Unavailable at this time
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BPM’online CRM

BPM’online offers solutions that are able to manage the sales journey from start to finish. This Salesforce CRM competitor provides its customers with comprehensive applications to accelerate marketing, sales and service. It can be deployed as a standalone product or as a bundle on a single CRM platform. The company’s products allow businesses to improve their marketing efforts, increase sales and manage customer relationships. When considering Salesforce main competitors, this alternative CRM suite focuses on using out-of-the-box processes and automation to streamline sales and increase revenue.

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Company Size Suitability: S M L

Pipeliner

Tools available through Pipeliner help organizations manage sales accounts, leads, productivity and contacts. There are also a variety of ways to customize features, enabling organizations to adapt tools to their specific needs. A number of reports are available as well, including visualizations to help businesses interpret and leverage data. These visualizations provide clear pathways through the sales cycle.

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Workbooks CRM

As an alternative to Salesforce, WorkBooks is focused on providing CRM solutions for small and mid-sized businesses. It is an intuitive, easy-to-implement CRM whose goal is to offer affordable, functional and easy-to-use IT solutions. This CRM’s tools focus on connecting related tasks, allowing businesses to use one resource to manage and harvest data related to marketing, sales and customer relations.

Reviews: Unavailable at this time
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Leadmaster

LeadMaster is an all-in-one lead management solution, and it is designed to help companies automate marketing processes while managing client relationships. Marketing teams, sales reps and other users can access past orders, contact information, proposal information and other important customer data. This cloud-based solution was created with ease of use in mind, so it is simple to set up and run. It is also customizable, allowing organizations to find and nurture leads in a way that fits a business’ specific needs.

Reviews: Unavailable at this time
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Insightly

This platform offers a robust set of features that allow companies to do everything from create email templates and mass mailings to specify roles for employee contacts. Insightly also sorts information in a way that makes data easy to manage and review by displaying it on a single dashboard. The suite also features things like an events calendar, granular control over projects and mobile access.

Reviews: Unavailable at this time
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ACT!

ACT! is a customer relationship management platform designed for small and mid-sized businesses looking to upgrade their contact management software solution. ACT! keeps all your prospect and customer details in one organized place – both at the office and on mobile devices. This solution enables businesses to create and track email campaigns and call lists. Organizations that use ACT! are also able to manage calendars, as well as collect and organize contact data, which can be used to increase sales and improve marketing efforts.

Reviews (12): 51/100
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Prophet CRM

Created by Avidian, Prophet CRM is a solution that was developed to integrate with Outlook. Working within Outlook allows employees to use a tool they are already familiar with and reduces the issue of duplicate data entry. Auto-tracking within the system enables businesses to see how employees are handling their accounts and can provide insight as to why some sales reps are more successful than others. This solution offers industry-specific templates and over 40 integrations with other software solutions.

Reviews: Unavailable at this time
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Goldmine

Windows-based businesses can take advantage of a variety of solutions from GoldMine, including cloud and web-based access to its suite of applications. GoldMine offers a number of tools that manage contacts and leads, including customer service tracking and sales and marketing automation. This solution also provides data reporting and visualization, customizable dashboards, social media integration, and segmented marketing campaigns.

Reviews: Unavailable at this time
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Conclusion

So if you’re looking for CRM software like Salesforce and worry that it may be too sprawling or expensive for you, never fear. There are plenty of amazing CRM platforms that could be a better fit for your organization. Check out our CRM comparison report and CRM pricing guide to help you on your search.

Did we include all the best competitors to Salesforce? Which are you considering? Let us know in the comments.

Bergen AdairSalesforce Competitors: 20 of the Top Salesforce Alternatives

4 comments

Join the conversation
  • ravi - December 30, 2017 reply

    awesome

  • Bergen Adair - December 27, 2018 reply

    We don’t focus on blogging tools, so unfortunately I’m not very knowledgeable in that area. We use WordPress and it definitely gets the job done, but isn’t the most user-friendly platform. Thanks for suggesting an alternate platform, hopefully other readers will find that information helpful!

  • Jayesh Kanzariya - April 17, 2019 reply

    Hi Bergen,
    Thanks for sharing the insights
    I am using salesmate and I can definitely say its a good option for SMBs. Also they are coming up with calling features from CRM itself. Its really effective and affordable too.

    Bergen Adair - April 17, 2019 reply

    Thanks for reading and contributing your thoughts Jayesh! I’m sure other SMB users will appreciate the pointer to another great CRM option.

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