While one of the most recognizable cloud-based software suites around, there are a number of Salesforce alternatives and competitors that provide many of the same features and functions. From web-based CRM to marketing automation integration, these Salesforce competitors may be more robust than you realize. In some cases, the alternatives even provide capabilities not available through Salesforce.
There’s no single CRM software solution that’s perfect for every organization, so it’s a good idea to know what your options are and to spend some time comparing CRMs that may be the best match for your organization’s needs. The primary Salesforce competitors include Infor CRM, SugarCRM, Netsuite/Oracle and SAP CRM. We’ve provided these and other suggested alternatives down below:
What is the current CRM Market Share?
Before diving into the specific Salesforce competitors we recommend you take a look at, we wanted to give you an idea of a few CRM vendors’ market share.
As of 2016 (the most recent data available), Salesforce leads the way a 25% market share. After Salesforce comes a three-way tie for second place between SAP, Oracle and Microsoft with about 8% market share. As Chuck Schaeffer at CRM Search notes, these three providers may be tied for now, but they’re trending very differently. In 2010, Oracle had a higher market share than Salesforce, but it’s been declining ever since. Starting in 2013, it started declining even more rapidly. SAP similarly had a higher market share than Salesforce seven years ago, and although it’s been declining since then as well, it’s been a little steadier. Microsoft’s Dynamics CRM, on the other hand, was a very distant fourth place in 2010. Since then, it’s market share has been steadily increasing, and if the trend continues, Microsoft should have sole possession of second place in 2017.
Now to get your search started, we’ve created a Salesforce Alternatives Leaderboard, featuring the top 10 CRM systems (that are competitors to Salesforce):
List of Top Salesforce Competitors
Here’s a breakdown of 21 Salesforce competitors that provide you the ability to improve the way you generate, nurture and manage your database of leads, opportunities and customers:
According to Infor, their CRM is designed to help businesses throughout the entire sales process, and it is available to employees in the office and in the field thanks to mobile and cloud. Infor states that their CRM streamlines and improves sales processes through management tools, analytics, forecasting and proactive alerts.
NetSuite claims to be the only cloud-based CRM platform that allows for real-time access to the entire customer life cycle. The CRM was developed to improve sales via superior customer information gathering, forecasting and commission management. Here’s a more extensive comparison and report on Netsuite vs. Salesforce.
Created to improve the sales within 30 days for businesses of all sizes, Sage CRM also offers the ability to manage customer service, social media accounts and email marketing efforts. The platform is available on mobile devices and it can be customized to work in any area of an organization.
Microsoft Dynamics is one of several Salesforce alternatives about which we’ve written a blog comparing it to Salesforce. It provides the same features found in most CRM platforms, but it also has a standout reporting engine and boasts numerous automation features.
Oracle is known for their robust software suites, and their CRMs are no different. Their different CRM platforms are designed to integrate with Outlook and to provide tools that can be customized to meet the needs of numerous industries. It also lets companies tailor the application to meet specific organizational guidelines. Further, Oracle can also compete with Salesforce Marketing Cloud through it’s own Marketing Cloud. For more details on the Oracle vs. Salsforece CRM comparison, check out this Oracle Sales Cloud vs. Salesforce article and report.
The MotherNode CRM is designed with small businesses in mind, but it still offers a number of features that are found in enterprise solutions. The platform is able to improve efficiency via integrated services, automated workflows and collaboration tools.
One of the main jobs of a CRM is to organize customer data so that it can be used to increase sales. Nimble has created a platform that both sorts and collects information in a simple and logical manner. In addition to gathering data related to leads, the software also collects employee interactions and contacts.
There are several solutions offered by SAP for customer relationship management that help improve sales by discovering and nurturing leads. SAP also provides tools that can help organizations manage pricing, customer service and marketing. A variety of the tools are cloud-based, and there are options for small, medium and large businesses as well as enterprise solutions.
Several CRM applications are offered by Pega, and they allow businesses to manage their marketing, customer service and sales. There are also tools that enable organizations to improve the efficiency of field technicians, guide visitors through a website and improve the way that decisions are made via statistical models.
Sugar provides three software solutions that are designed for organizations ranging from small businesses to corporations needing enterprise level support. Standard features include those found in the majority of CRM solutions, and Sugar also boasts call center automation, sales forecasting and contextual intelligence from internal and external sources. Here’s a more comprehensive comparison of SugarCRM vs. Salesforce.
Per ZDNet, Infusionsoft focuses almost exclusively on businesses with 25 or fewer employees. This has allowed them to create a product that is designed to help smaller organizations do everything from determine when people interact with their brand to source leads and score them.
Offering three levels of service, PlanPlus Online provides CRM solutions for small to large businesses as well as those needing enterprise solutions. PlanPlus has tools that give organizations the ability to create business plans, improve team collaborations and automate sales. Customization is a key benefit of PlanPlus, and it enables organizations to develop business-specific web forms, autoresponders and action templates.
Bpm’ online offers solutions that are able to manage the sales journey from start to finish. The company’s products allow businesses to improve their marketing efforts, increase sales and manage customer relationships once purchases have been made. This CRM suite focuses on using out-of-the-box processes and automation to streamline sales and increase revenue.
There are a variety of applications offered by Pipeliner that can enable businesses to achieve their sales goals. Tools available through Pipeliner help organizations manage sales accounts, leads, productivity and contacts. There are also a variety of ways to customize features, enabling organizations to adapt tools to their specific needs. A number of reports are available as well, including visualizations to help businesses interpret and leverage data.
WorkBooks is focused on providing CRM solutions for small and mid-sized businesses. The goal of the company is to offer affordable, functional and easy to use IT solutions. Tools focus on connecting related tasks, allowing businesses to use one resource to manage and harvest data related to marketing, sales and customer relations.
LeadMaster calls itself an all-in-one lead management solution, and it is designed to help companies automate marketing processes while managing client relationships. This cloud-based solution was created with ease of use in mind, so it is simple to set up and run. It is also customizable, allowing organizations to find and nurture leads in a way that fits a business’ specific needs.
This platform offers a robust set of features that allow companies to do everything from create email templates and mass mailings to specify roles for employee contacts. Insightly also sorts information in a way that makes data easy to manage and review by making it available through a single dashboard. The suite also features things like an events calendar, granular control over projects and mobile access, and according to PC Mag it is a great system for both individuals and sales teams.
Velocify provides many of the standard features expected in a CRM, but it also offers a way to challenge and improve the performance of a sales staff. In addition to push and pull distribution, which assigns leads to staff or encourages them to look for them, hybrid distribution creates competition for leads between sales reps.
Created by Avidian, Prophet CRM is a solution that was developed to work within Outlook. According to Avidian, working within Outlook allows employees to use a tool they are already familiar with and reduces the issue of duplicate data entry. Auto-tracking within the system enables businesses to see how employees are handling their accounts and can provide insight as to why some sales reps are more successful than others.
Businesses can take advantage of a variety of solutions from GoldMine, including cloud and web-based access to its suite of applications. GoldMine also offers a number of tools that manage contacts and leads, customer service tracking and sales and marketing automation. Reporting also provides historic data analytics as well as forecasting.
Act! offers a number of CRM solutions, including Act! emarketing and Act! Essentials. Both of these tools work within their main products, which are Act! Premium and Act! Pro, and the emarketing tool enables businesses to create and track email campaigns and call lists. With Essentials, organizations are able to manage calendars, and they can collect and organize contact data, which can be used to increase sales and improve marketing efforts.