When buying CRM software, it’s easy to rush into the procurement process. The impulse is entirely understandable. With intuitive, comprehensive customer management tools and the capability to grow your business and improve customer relationships, CRM is a huge asset for any business.
However, as with any major investment, there are several potential pitfalls. In order to procure the right CRM software for your business, it’s imperative to avoid these common mistakes.
1. Not Understanding the Pricing Model
While it’s very important to find a CRM that fits within your budget, don’t let money dictate your choice. If price is your most important criteria, you leave yourself open to weaker CRM options, bare-bones setups, and software that doesn’t meet your organization’s needs. Consider all CRM systems in your proposed budget, and even a few that exceed it. With proper negotiation, it’s possible to drive the price on a more expensive system down into an acceptable range.
2. Not Knowing Business Requirements Ahead of Time
Make sure you’re fully aware of your options, your budget, and your business’s needs. You must be fully cognizant of what your organization requires from a CRM system, as well as the precise ways CRM will meet those needs. Without this knowledge, you risk selecting a system that isn’t right for your business. One way to remedy this mistakes is to use a pre-built CRM requirements template to start prioritizing what’s most important to your business.
3. Buying CRM With Too Many Unnecessary Features
Many CRMs are packed with features. It’s easy to get starry-eyed over software loaded with features, perks, and benefits. However, in most cases it’s highly unlikely that your business needs a fully-loaded system. Always ask yourself if your business truly needs everything a given CRM system has to offer. If not, find another product. If you can’t utilize a system fully, there’s no point in buying it.
4. Not Doing a Trial First
Always explore your options. Shop around until you find at least five viable CRM options. Otherwise you risk overpaying for CRM, or procuring a system that otherwise isn’t right for your organization’s needs. If possible, conduct a trial to make sure you get the CRM software that best suits your needs.
5. Buying a CRM That Doesn’t Integrate With Existing Systems
Your CRM software must be able to integrate with your existing business systems if it is to help you operate more efficiently. If you purchase a CRM that is incompatible with your existing systems, you are likely to face a big headache as you try to get it to work.
Understanding CRM, educating yourself, and gathering a comprehensive list of options are the keys to finding the right software. Avoiding these mistakes will help you find the best CRM system and maximize its benefits. For more in-depth information on CRM and the purchase process, view SelectHub’s CRM information page.