Marketing Automation

The Problems with Marketing Automation

If you are a marketer, you’ve likely heard of, or been assigned the task to research marketing automation. For marketing and sales departments, it’s been branded as a game changing technology to help win more business, keep costs down, track ROI and other wondrous ideals.

Michael ShearerThe Problems with Marketing Automation
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Getting to Know Marketing Automation Technology

Today’s dynamic business climate finds competitive enterprises as well as nonprofit organizations relying more extensively on marketing automation technology to attract and convert site visitors into leads and customers. These systems help convert online traffic into loyal customers as seamlessly as possible.

SelectHubGetting to Know Marketing Automation Technology
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Before You Implement Marketing Automation

Marketing automation can have many great benefits for both small and large businesses. However, there is also a lot that can go wrong if you don’t take the proper steps to make sure your transition to marketing automation is as smooth as possible. Below are some things you should make sure to do first before you implement marketing automation.

Michael ShearerBefore You Implement Marketing Automation
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The CRM Marketing Automation Combo

If you didn’t know by now, CRM and Marketing Automation are an incredible combination – when integrated and managed properly. Marketing and sales teams can do more (e.g. increase leads, close business) and do it more effectively. These technologies joined together help organizations cut costs while also increasing revenue.

Michael ShearerThe CRM Marketing Automation Combo
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The Benefits of Marketing Automation

Marketing automation is an amazing technology that keeps getting better. You can trust me on that – I’ve deployed nearly two dozen marketing automation installs over the past 4 years, as well as having worked directly within a marketing automation company. Now I run marketing automation and operations here at SelectHub. Using marketing automation software helps sales and marketing teams function more effectively and there are a number of ways this happens. 

Michael ShearerThe Benefits of Marketing Automation
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