Marketing automation can have many great benefits for both small and large businesses. However, there is also a lot that can go wrong if you don’t take the proper steps to make sure your transition to marketing automation is as smooth as possible. Below are some things you should make sure to do first before you implement marketing automation.
Michael ShearerBefore You Implement Marketing Automation
It’s been fascinating as I’ve gone from project to project, how a marketing automation platform I’ve used for one project doesn’t suffice for the next one. You’d think a category of technology like marketing automation would adhere to a common marketing automation features.
Michael ShearerThe Need for Marketing Automation Needs Assessment
If you didn’t know by now, CRM and Marketing Automation are an incredible combination – when integrated and managed properly. Marketing and sales teams can do more (e.g. increase leads, close business) and do it more effectively. These technologies joined together help organizations cut costs while also increasing revenue.
Marketing automation is an amazing technology that keeps getting better. You can trust me on that – I’ve deployed nearly two dozen marketing automation installs over the past 4 years, as well as having worked directly within a marketing automation company. Now I run marketing automation and operations here at SelectHub. Using marketing automation software helps sales and marketing teams function more effectively and there are a number of ways this happens.
Michael ShearerThe Benefits of Marketing Automation
Marketing automation is a very popular technology acquisition for many companies right now – from small businesses to large enterprises. It is a core software for marketing operations, and when used correctly, is responsible for significant improvements in marketing and sales processes.
Michael ShearerMarketing Automation Requirements and Features List