B2B marketers have it tough. Most B2C marketers don’t face the same challenges that B2B marketers do. To be fair, we’re B2B marketers, so we may be a bit biased, but hear us out. B2B companies don’t have nearly as many potential customers as B2C marketers. Many B2B marketers have to target small niches that can be hard to penetrate. To top it all off, 82% of B2B website visitors aren’t even potential customers. Much like a LA rush hour, that’s a lot of useless traffic.