Marketing Automation

10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
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How to Select the Best Marketing Automation Software for B2B Marketers

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.

SelectHubHow to Select the Best Marketing Automation Software for B2B Marketers
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Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
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Marketo vs Eloqua vs Hubspot

As many vendor experts would point out, marketing automation is more than just “guided email”. It’s a complex, supportive system of lifecycle marketing assistance. Marketing automation brings together things like keyword handling, lead generation and email marketing customization with other components that help shepherd customers toward conversion, and bring more power to internal sales and management teams.

SelectHubMarketo vs Eloqua vs Hubspot
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The Insider’s Guide to Marketing Automation Platforms

Over the past decade, I’ve implemented and managed nearly a dozen different marketing automation platforms including multiple Pardot, InfusionSoft, Net-Results, HubSpot, Act-On and other smaller, lesser known marketing automation platforms. Not only did I implement all of these, I spent sometime inside the lines at a marketing automation company as well as a few years side-by-side with marketing automation vendors in a B2B agency. Let’s just say I’m intimately familiar with marketing automation.

Michael ShearerThe Insider’s Guide to Marketing Automation Platforms
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Where to Find Lead Scoring and Lead Nurturing Software

Lead management is a system of pursuing, gathering, managing and verifying leads in order to filter them through a company’s sales funnel and transform them into paying customers. It is one of the most crucial activities an enterprise must undertake in order to help the business succeed. Without leads, there are no sales. Without sales, there is no revenue. Organizations that rely on lead generation can benefit from using software to sort and evaluate leads before they enter the sales process.

SelectHubWhere to Find Lead Scoring and Lead Nurturing Software
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An Intro to Social Media Management Platforms

Social networking is an excellent and effective way to generate new leads for your business while also gaining new traffic. By using the right management tools to keep a presence on major platforms like Facebook, Google+, LinkedIn and Twitter, you’ll be able to compete with everyone else doing the same thing–these days, a presence on social networks is a must. After all, the benefits are hard to ignore: Each account grants businesses the chance to reach millions in a matter of minutes.

SelectHubAn Intro to Social Media Management Platforms
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What Does the Marketing Automation Landscape Look Like?

Customers come to your business through multitude of channels. Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

Michael ShearerWhat Does the Marketing Automation Landscape Look Like?
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The Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

Michael ShearerThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
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