Marketing Automation

Marketing and Sales Automation

Are marketing automation and sales automation the same? Not really. Each one has its own particular utility in the business world, and its own specialized focus. Both marketing automation and sales automation have become part of the evolving standard for good business. As technology advances, it leads to better analytics, more agile hardware platforms and more sophisticated software builds.

SelectHubMarketing and Sales Automation
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What is Demand Generation Software?

Revenue is the lifeblood of any business. As an organization, it’s imperative for you to take proactive steps to engage with both potential and existing customers on a regular basis. Doing so ensures that you have a healthy pipeline to meet your quarterly sales targets. Demand Generation Software can help your business meet this objective.

SelectHubWhat is Demand Generation Software?
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Eloqua, Pardot and Marketo Competitors and Alternatives

Marketing automation is a growing business. More and more companies are realizing that a marketing automation platform allows them to do more with the resources that they have. Marketing automation platforms help with things like email marketing, landing page design, lead management and social media strategy. Different types of analytics and reporting also enhance what marketers are able to do for their company with these types of modern resources.

SelectHubEloqua, Pardot and Marketo Competitors and Alternatives
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Do You Need Dedicated Local and Mobile Marketing Automation Software?

As you probably know by now, marketing automation is an important tool for marketers.  As in, it’s a you-need-it-if-you-don’t-have-it important tool.  Because it’s so crucial, new components have emerged to enhance inbound marketing.  We’re talking, of course, about local and mobile marketing automation software.  These marketing automation tools make multi-channel marketing easier, and content marketing less time-consuming.

SelectHubDo You Need Dedicated Local and Mobile Marketing Automation Software?
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Customer Data Platform – The Latest Marketing Software You’ll Want to Use

A Customer Data Platform, also referred to as a CDP, is the latest up-and-coming software for data-driven marketing.  Raab Associates notes that “CDPs can solve marketers’ biggest data problem: building a unified customer view.”  This has been one of the bigger problem facing marketers in recent years, as a 2016 LiveRamp study shows.  The study found that 90% of marketers believe building an omnichannel view of consumers is important, but only 17% can actually make it happen.  Fixing this disparity is exactly what CDP vendors set out to solve.

SelectHubCustomer Data Platform – The Latest Marketing Software You’ll Want to Use
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Survey Results – The 6 Key Needs of Actual Marketing Automation Buyers

Marketing automation software has become an integral component of a marketing budget.  According to an Email Monday report, 49% of companies, including 55% of B2B, have adopted marketing automation software.  And there’s proof that it actually works, too: Marketo found that 91% of successful users believe that marketing automation is “very important” to the success of their marketing efforts.

SelectHubSurvey Results – The 6 Key Needs of Actual Marketing Automation Buyers
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What Is Lead Management Software?

Lead management software is a particular aspect of Customer Relationship Management (CRM) functionality that companies should consider in order to upgrade their marketing and sales toolkits if they want to grow their businesses in the digital age.

SelectHubWhat Is Lead Management Software?
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10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
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How to Select the Best Marketing Automation Software for B2B Marketers

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.

SelectHubHow to Select the Best Marketing Automation Software for B2B Marketers
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Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
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