Marketing Automation

The Insider’s Guide to Marketing Automation Platforms

Over the past decade, I’ve implemented and managed nearly a dozen different marketing automation platforms including multiple Pardot, InfusionSoft, Net-Results, HubSpot, Act-On and other smaller, lesser known marketing automation platforms. Not only did I implement all of these, I spent sometime inside the lines at a marketing automation company as well as a few years side-by-side with marketing automation vendors in a B2B agency. Let’s just say I’m intimately familiar with marketing automation.

Michael ShearerThe Insider’s Guide to Marketing Automation Platforms
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Where to Find Lead Scoring and Lead Nurturing Software

Lead management is a system of pursuing, gathering, managing and verifying leads in order to filter them through a company’s sales funnel and transform them into paying customers. It is one of the most crucial activities an enterprise must undertake in order to help the business succeed. Without leads, there are no sales. Without sales, there is no revenue. Organizations that rely on lead generation can benefit from using software to sort and evaluate leads before they enter the sales process.

SelectHubWhere to Find Lead Scoring and Lead Nurturing Software
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An Intro to Social Media Management Platforms

Social networking is an excellent and effective way to generate new leads for your business while also gaining new traffic. By using the right management tools to keep a presence on major platforms like Facebook, Google+, LinkedIn and Twitter, you’ll be able to compete with everyone else doing the same thing–these days, a presence on social networks is a must. After all, the benefits are hard to ignore: Each account grants businesses the chance to reach millions in a matter of minutes.

SelectHubAn Intro to Social Media Management Platforms
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What Does the Marketing Automation Landscape Look Like?

Customers come to your business through multitude of channels. Tracking individual behaviors and engagement on each of these channels poses an enormous challenge, which is why the majority of companies are turning to marketing automation software to collect, interpret and respond to consumer data in a way that encourages consistent movement through the sales funnel.

Michael ShearerWhat Does the Marketing Automation Landscape Look Like?
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The Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

Michael ShearerThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
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Should I Use Email Marketing or Marketing Automation Software?

Almost every business uses email marketing to build and maintain relationships with prospects and customers. If you’re already using email marketing to reach out to a targeted audience and sustain a connection with the people who are most likely to buy your products or services, it may be time to take it to the next level. Marketing automation software tracks visitor activity throughout your domain so that you can encourage prospects to continue down your sales funnel.

SelectHubShould I Use Email Marketing or Marketing Automation Software?
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How Marketing Automation Supports Lead Generation

Fuel your business with high quality leads through the use of marketing automation software. If you do not quickly and efficiently broadcast your message, develop leads, and convert sales, your business will miss important profit-making opportunities. Modern, self-directed buyers use the Internet to find the goods and services they need, putting them in charge of the prices they pay and their terms of sale. The following advantages of marketing automation can help your business succeed.

SelectHubHow Marketing Automation Supports Lead Generation
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Why Use a Marketing Automation Platform

Since it is built on a basic premise, marketing automation often gets over simplified, leading some people to wonder, “Is marketing automation hype?” Marketing automation is a set of automated processes that allow organizations to communicate with people through a variety of channels as well as collect information about potential and existing customers. The part that often gets left out or glossed over is that the process involves collecting data, and this information can be used to personalize messages and improve sales.

SelectHubWhy Use a Marketing Automation Platform
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