Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.
Michael ShearerThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
Almost every business uses email marketing to build and maintain relationships with prospects and customers. If you’re already using email marketing to reach out to a targeted audience and sustain a connection with the people who are most likely to buy your products or services, it may be time to take it to the next level. Marketing automation software tracks visitor activity throughout your domain so that you can encourage prospects to continue down your sales funnel.
SelectHubShould I Use Email Marketing or Marketing Automation Software?
Fuel your business with high quality leads through the use of marketing automation software. If you do not quickly and efficiently broadcast your message, develop leads, and convert sales, your business will miss important profit-making opportunities. Modern, self-directed buyers use the Internet to find the goods and services they need, putting them in charge of the prices they pay and their terms of sale. The following advantages of marketing automation can help your business succeed.
SelectHubHow Marketing Automation Supports Lead Generation
Since it is built on a basic premise, marketing automation often gets over simplified, leading some people to wonder, “Is marketing automation hype?” Marketing automation is a set of automated processes that allow organizations to communicate with people through a variety of channels as well as collect information about potential and existing customers. The part that often gets left out or glossed over is that the process involves collecting data, and this information can be used to personalize messages and improve sales.
Marketing Automation Software (MAS) seems like it should be a slam-dunk for companies: You build a campaign, automatically send it out, track responses, and reap rewards. “Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment (Marketing Pilgrim, 2013)”.
So why have 49% of companies stated they were “unsure” about whether their investment in marketing automation was worth it (Venturebeat, 2014), even though 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months? What about MAS makes it so difficult to perceive a positive return on investment? What can the software do to enhance your business?
Modern marketing demands intimate connections. Gone are the days of selling solely to focus groups or generic market segments. Today, you have to foster relationships with thousands of people on an individual level, so regardless what kind of campaign strategies you follow, you’ve got tons of work ahead of you.
SelectHubMarketing Automation Strategies Work in Multiple Channels
If you are a marketer, you’ve likely heard of, or been assigned the task to research marketing automation. For marketing and sales departments, it’s been branded as a game changing technology to help win more business, keep costs down, track ROI and other wondrous ideals.
Michael ShearerThe Problems with Marketing Automation
Today’s dynamic business climate finds competitive enterprises as well as nonprofit organizations relying more extensively on marketing automation technology to attract and convert site visitors into leads and customers. These systems help convert online traffic into loyal customers as seamlessly as possible.
SelectHubGetting to Know Marketing Automation Technology
Marketing automation has produced nothing short of a revolution for small and mid-sized companies who need to accomplish more with less. Large corporations as well have found tremendous productivity and cost savings from adopting marketing automation solutions to drive business goals.
SelectHubCommon Tools of Most Marketing Automation Solutions