Marketing Automation

Marketing Automation for Small Businesses

Marketing automation solutions have been used by big corporations for a while now. But for small business, it’s still a tool that’s just starting to gain popularity. In fact, a Leadpages and Infusionsoft Small Business Marketing Trends Report shows that as much as 47% of small businesses still try to handle their marketing efforts by themselves.

SelectHubMarketing Automation for Small Businesses
Read More

Enterprise Marketing Automation

The modern business is made up of many important parts. Yet they don’t all share the spotlight. For instance, sales teams are the rockstars of a company. They’re responsible for locking in leads and turning potential into profit. They represent the end of the customer journey and, therefore, the last chance to influence its course.

SelectHubEnterprise Marketing Automation
Read More

Software for Sales and Marketing Alignment

When it comes to growing a business, there are certain objectives you can’t do without. The relationship between marketing and sales, for example, is a key part of turning consumer interest into tangible, profitable leads. You can’t invest more in one area than the other, because they’re equally valuable.

SelectHubSoftware for Sales and Marketing Alignment
Read More

11 Vital Workflows to Upgrade Your Email Marketing Automation Process

What current condition is your email marketing setup in? Do you have a steady stream of content being delivered to your subscriber’s inboxes, or are your contacts gathering dust on a hard drive somewhere? If you’re not using email automation software, or you’re reading this, the answer is probably the latter.

Gloria Kopp11 Vital Workflows to Upgrade Your Email Marketing Automation Process
Read More

The Best Enterprise Email Marketing Platforms

One of the most powerful tools in an inbound marketer’s toolbelt is email marketing. Creating fun, informative and engaging email campaigns is one of today’s most effective methods of gathering leads and retaining customers. As such, a dynamic email service provider is key to the success of your email marketing — and it’s even more important when you’re an enterprise.

SelectHubThe Best Enterprise Email Marketing Platforms
Read More

Marketing Automation Market Size and Growth Forecast

According to a recent report from Research and Markets, the global marketing automation industry is set to grow by a sizable 9% over the next five years. This is no small leap, and it’s expected to take the market to a value of $6.929 million. The expansion is being driven, at least in part, by an increasing demand for automated customer retention processes.

SelectHubMarketing Automation Market Size and Growth Forecast
Read More

HubSpot vs Pardot vs Act-On

Ask any marketer what their best friend is, and they’ll give you one of two answers: their favorite person, or their marketing automation software. Although we could certainly go into detail on the merits of friendship, this is a software blog. And today, we’re continuing our series of software comparisons with three of our most highly rated marketing automation platforms.

SelectHubHubSpot vs Pardot vs Act-On
Read More

How Integrated AI and ABM Can Improve B2B Marketing

B2B marketers have it tough. Most B2C marketers don’t face the same challenges that B2B marketers do. To be fair, we’re B2B marketers, so we may be a bit biased, but hear us out. B2B companies don’t have nearly as many potential customers as B2C marketers. Many B2B marketers have to target small niches that can be hard to penetrate. To top it all off, 82% of B2B website visitors aren’t even potential customers. Much like a LA rush hour, that’s a lot of useless traffic.

SelectHubHow Integrated AI and ABM Can Improve B2B Marketing
Read More

Marketing Automation FAQs

In our blog, we enjoy blowing your mind. We relish being in a position where we can introduce you to new concepts and give you a different viewpoint on your industry’s software practices. But that’s not what we’re doing today. Today, we just wanted to give you the lowdown on some of the most common questions we’ve come across regarding marketing automation.

SelectHubMarketing Automation FAQs
Read More