Marketing Automation

The Best Enterprise Email Marketing Platforms

One of the most powerful tools in an inbound marketer’s toolbelt is email marketing. Creating fun, informative and engaging email campaigns is one of today’s most effective methods of gathering leads and retaining customers. As such, a dynamic email service provider is key to the success of your email marketing — and it’s even more important when you’re an enterprise.

SelectHubThe Best Enterprise Email Marketing Platforms
Read More

Marketing Automation Market Size and Growth Forecast

According to a recent report from Research and Markets, the global marketing automation industry is set to grow by a sizable 9% over the next five years. This is no small leap, and it’s expected to take the market to a value of $6.929 million. The expansion is being driven, at least in part, by an increasing demand for automated customer retention processes.

SelectHubMarketing Automation Market Size and Growth Forecast
Read More

HubSpot vs Pardot vs Act-On

Ask any marketer what their best friend is, and they’ll give you one of two answers: their favorite person, or their marketing automation software. Although we could certainly go into detail on the merits of friendship, this is a software blog. And today, we’re continuing our series of software comparisons with three of our most highly rated marketing automation platforms.

SelectHubHubSpot vs Pardot vs Act-On
Read More

How Integrated AI and ABM Can Improve B2B Marketing

B2B marketers have it tough. Most B2C marketers don’t face the same challenges that B2B marketers do. To be fair, we’re B2B marketers, so we may be a bit biased, but hear us out. B2B companies don’t have nearly as many potential customers as B2C marketers. Many B2B marketers have to target small niches that can be hard to penetrate. To top it all off, 82% of B2B website visitors aren’t even potential customers. Much like a LA rush hour, that’s a lot of useless traffic.

SelectHubHow Integrated AI and ABM Can Improve B2B Marketing
Read More

Marketing Automation FAQs

In our blog, we enjoy blowing your mind. We relish being in a position where we can introduce you to new concepts and give you a different viewpoint on your industry’s software practices. But that’s not what we’re doing today. Today, we just wanted to give you the lowdown on some of the most common questions we’ve come across regarding marketing automation.

SelectHubMarketing Automation FAQs
Read More

7 Inbound Marketing Tools You Should Be Using

As any good chef will tell you, putting out exquisite food is impossible without the right tools. If you don’t have your knives, cutting boards, and other tools around you, the simplest of tasks become major challenges. The same can be said for inbound marketing. If you don’t have scalable, reliable software, you can’t take your promotional game to the next level.

SelectHub7 Inbound Marketing Tools You Should Be Using
Read More

Marketing and Sales Automation

Are marketing automation and sales automation the same? Not really. Each one has its own particular utility in the business world, and its own specialized focus. Both marketing automation and sales automation have become part of the evolving standard for good business. As technology advances, it leads to better analytics, more agile hardware platforms and more sophisticated software builds.

SelectHubMarketing and Sales Automation
Read More

What is Demand Generation Software?

Revenue is the lifeblood of any business. As an organization, it’s imperative for you to take proactive steps to engage with both potential and existing customers on a regular basis. Doing so ensures that you have a healthy pipeline to meet your quarterly sales targets. Demand Generation Software can help your business meet this objective.

SelectHubWhat is Demand Generation Software?
Read More

Eloqua, Pardot and Marketo Competitors and Alternatives

Marketing automation is a growing business. More and more companies are realizing that a marketing automation platform allows them to do more with the resources that they have. Marketing automation platforms help with things like email marketing, landing page design, lead management and social media strategy. Different types of analytics and reporting also enhance what marketers are able to do for their company with these types of modern resources.

SelectHubEloqua, Pardot and Marketo Competitors and Alternatives
Read More