Marketing Automation

Pardot vs HubSpot – Which is the Winner for 2019?

If all marketing automation tools aim to do the same thing, they’re probably pretty similar, right? Why does it matter which one you buy? We’re here to explain the strengths, weaknesses and features of two popular platforms side-by-side (Pardot vs HubSpot) to help you make the right decision for your business.

HubSpot and Pardot are two of our top-rated CRM systems for good reason. They utilize marketing automation to attract buyers to your website via targeted inbound marketing. We’ve made sure to check the functionality, depth and range of both to ensure we’re highlighting the best of the best. Let’s see how these two compare when it comes to the most important features in our Pardot vs. HubSpot comparison:

Bergen AdairPardot vs HubSpot – Which is the Winner for 2019?
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Marketing Automation Requirements and Software Features List

Marketers are kind of like the cool kids on the block — they always know what’s hip, they know all the right people, and they know what people want.  They’d be the first to tell you about exciting new trends like marketing automation software. From small businesses to large enterprises, marketing automation is becoming a core element of marketing operations. When used correctly, it is responsible for significant improvements in marketing and sales processes across multiple channels.

Bergen AdairMarketing Automation Requirements and Software Features List
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Marketing Automation Requirements & Features Checklist

Marketers are kind of like the cool kids on the block — they always know what’s hip, they know all the right people, and they know what people want.  They’d be the first to tell you about exciting new trends like marketing automation software. From small businesses to large enterprises, marketing automation is becoming a core element of marketing operations. When used correctly, it is responsible for significant improvements in marketing and sales processes across multiple channels.

Bergen AdairMarketing Automation Requirements & Features Checklist
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Pardot vs Marketo

You probably hear the phrase “work smarter, not harder” five times a day — but have you taken it to heart? Are you really working smarter? That’s the core of marketing automation software, but not all marketing automation platforms are created equal.

When comparing Pardot vs Marketo, we must consider that these are two of the most popular platforms out there for marketing automation, and it’s not hard to see why. But how do the two measure up against each other?

Bergen AdairPardot vs Marketo
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The 6 Key Needs of Actual Marketing Automation Buyers

Marketing automation software has become an integral component of marketing budgets. According to an Email Monday report, 49 percent of businesses — including 55 percent of B2Bs — have adopted marketing automation. Additionally, Marketo found that 91 percent of successful users believe that marketing automation is “very important” to the success of their marketing efforts.

Alex JaumannThe 6 Key Needs of Actual Marketing Automation Buyers
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The Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

SelectHubThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
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Demand Generation vs Lead Generation: Similarities and Differences

Nobody ever accused marketing of being an easy task, especially when it comes to modern digital marketing. There are so many different strategies to choose from, mediums to use and competition to beat. In short, there’s just a whole hell of a lot to manage. Keeping up with all of the latest trends and strategies is just as hard, as the whole landscape changes on an almost daily basis.

SelectHubDemand Generation vs Lead Generation: Similarities and Differences
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Enterprise Marketing Automation

The modern business is made up of many important parts. Yet they don’t all share the spotlight. For instance, sales teams are the rockstars of a company. They’re responsible for locking in leads and turning potential into profit. They represent the end of the customer journey and, therefore, the last chance to influence its course.

SelectHubEnterprise Marketing Automation
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Software for Sales and Marketing Alignment

When it comes to growing a business, there are certain objectives you can’t do without. The relationship between marketing and sales, for example, is a key part of turning consumer interest into tangible, profitable leads. You can’t invest more in one area than the other, because they’re equally valuable.

SelectHubSoftware for Sales and Marketing Alignment
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11 Vital Workflows to Upgrade Your Email Marketing Automation Process

What current condition is your email marketing setup in? Do you have a steady stream of content being delivered to your subscriber’s inboxes, or are your contacts gathering dust on a hard drive somewhere? If you’re not using email automation software, or you’re reading this, the answer is probably the latter.

Gloria Kopp11 Vital Workflows to Upgrade Your Email Marketing Automation Process
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The Best Enterprise Email Marketing Platforms

One of the most powerful tools in an inbound marketer’s toolbelt is email marketing. Creating fun, informative and engaging email campaigns is one of today’s most effective methods of gathering leads and retaining customers. As such, a dynamic email service provider is key to the success of your email marketing — and it’s even more important when you’re an enterprise.

SelectHubThe Best Enterprise Email Marketing Platforms
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Marketing Automation Market Size and Growth Forecast

According to a recent report from Research and Markets, the global marketing automation industry is set to grow by a sizable 9% over the next five years. This is no small leap, and it’s expected to take the market to a value of $6.929 million. The expansion is being driven, at least in part, by an increasing demand for automated customer retention processes.

SelectHubMarketing Automation Market Size and Growth Forecast
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How Integrated AI and ABM Can Improve B2B Marketing

B2B marketers have it tough. Most B2C marketers don’t face the same challenges that B2B marketers do. To be fair, we’re B2B marketers, so we may be a bit biased, but hear us out. B2B companies don’t have nearly as many potential customers as B2C marketers. Many B2B marketers have to target small niches that can be hard to penetrate. To top it all off, 82% of B2B website visitors aren’t even potential customers. Much like a LA rush hour, that’s a lot of useless traffic.

SelectHubHow Integrated AI and ABM Can Improve B2B Marketing
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Marketing Automation FAQs

In our blog, we enjoy blowing your mind. We relish being in a position where we can introduce you to new concepts and give you a different viewpoint on your industry’s software practices. But that’s not what we’re doing today. Today, we just wanted to give you the lowdown on some of the most common questions we’ve come across regarding marketing automation.

SelectHubMarketing Automation FAQs
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7 Inbound Marketing Tools You Should Be Using

As any good chef will tell you, putting out exquisite food is impossible without the right tools. If you don’t have your knives, cutting boards, and other tools around you, the simplest of tasks become major challenges. The same can be said for inbound marketing. If you don’t have scalable, reliable software, you can’t take your promotional game to the next level.

SelectHub7 Inbound Marketing Tools You Should Be Using
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Marketing and Sales Automation

Are marketing automation and sales automation the same? Not really. Each one has its own particular utility in the business world, and its own specialized focus. Both marketing automation and sales automation have become part of the evolving standard for good business. As technology advances, it leads to better analytics, more agile hardware platforms and more sophisticated software builds.

SelectHubMarketing and Sales Automation
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What is Demand Generation Software?

Revenue is the lifeblood of any business. As an organization, it’s imperative for you to take proactive steps to engage with both potential and existing customers on a regular basis. Doing so ensures that you have a healthy pipeline to meet your quarterly sales targets. Demand Generation Software can help your business meet this objective.

SelectHubWhat is Demand Generation Software?
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