Marketing Automation

Customer Data Platform – The Latest Marketing Software You’ll Want to Use

A Customer Data Platform, also referred to as a CDP, is the latest up-and-coming software for data-driven marketing.  Raab Associates notes that “CDPs can solve marketers’ biggest data problem: building a unified customer view.”  This has been one of the bigger problem facing marketers in recent years, as a 2016 LiveRamp study shows.  The study found that 90% of marketers believe building an omnichannel view of consumers is important, but only 17% can actually make it happen.  Fixing this disparity is exactly what CDP vendors set out to solve.

SelectHubCustomer Data Platform – The Latest Marketing Software You’ll Want to Use
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Marketing Automation Buying Trends – SelectHub Data Analysis

Marketing automation software has become an integral component of a marketing budget.  According to an Email Monday report, 49% of companies, including 55% of B2B, have adopted marketing automation software.  And don’t worry, there’s proof that it actually works: Marketo found that 91% of successful users believe that marketing automation is “very important” to the success of their marketing efforts.

SelectHubMarketing Automation Buying Trends – SelectHub Data Analysis
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What Is Lead Management Software?

Lead management software is a particular aspect of Customer Relationship Management (CRM) functionality that companies should consider in order to upgrade their marketing and sales toolkits if they want to grow their businesses in the digital age.

SelectHubWhat Is Lead Management Software?
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10 Up and Coming Marketing Automation Tools

Marketing automation is an important concept in today’s business world. These types of software tools help companies to market more effectively, and make marketing tasks less labor-intensive. They add business intelligence to one of the most important areas of business — advertising and customer outreach.

Michael Shearer10 Up and Coming Marketing Automation Tools
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How to Select the Best Marketing Automation Software for B2B Marketers

While there’s a bit of overlap between what B2C marketers do and what B2B marketers do, there are a lot of activities which are done quite a bit differently. For instance, the buying cycle is generally much longer in B2B marketing. Customers typically have to jump through many more hoops to get approval to buy, and you can lose a customer for factors completely outside your control — such as when a new person takes over procurement and already has an established relationship with one of your competitors.

SelectHubHow to Select the Best Marketing Automation Software for B2B Marketers
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Comparing Marketo vs. Pardot for Marketing Automation

Marketing automation does important things for companies. It helps to increase the efficiency of marketing, and makes things flow more smoothly. It eliminates redundancy in repetitive marketing tasks. These types of software solutions promote better big-picture campaigns, and more agile management of elements like lead generation, digital outreach and multichannel advertising.

Michael ShearerComparing Marketo vs. Pardot for Marketing Automation
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Marketo vs Eloqua vs Hubspot

As many vendor experts would point out, marketing automation is more than just “guided email”. It’s a complex, supportive system of lifecycle marketing assistance. Marketing automation brings together things like keyword handling, lead generation and email marketing customization with other components that help shepherd customers toward conversion, and bring more power to internal sales and management teams.

SelectHubMarketo vs Eloqua vs Hubspot
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The Insider’s Guide to Marketing Automation Platforms

Over the past decade, I’ve implemented and managed nearly a dozen different marketing automation platforms including multiple Pardot, InfusionSoft, Net-Results, HubSpot, Act-On and other smaller, lesser known marketing automation platforms. Not only did I implement all of these, I spent sometime inside the lines at a marketing automation company as well as a few years side-by-side with marketing automation vendors in a B2B agency. Let’s just say I’m intimately familiar with marketing automation.

Michael ShearerThe Insider’s Guide to Marketing Automation Platforms
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Where to Find Lead Scoring and Lead Nurturing Software

Lead management is a system of pursuing, gathering, managing and verifying leads in order to filter them through a company’s sales funnel and transform them into paying customers. It is one of the most crucial activities an enterprise must undertake in order to help the business succeed. Without leads, there are no sales. Without sales, there is no revenue. Organizations that rely on lead generation can benefit from using software to sort and evaluate leads before they enter the sales process.

SelectHubWhere to Find Lead Scoring and Lead Nurturing Software
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