Marketing Automation

Survey Results – The 6 Key Needs of Actual Marketing Automation Buyers

Marketing automation software has become an integral component of marketing budgets. According to an Email Monday report, 49 percent of businesses — including 55 percent of B2Bs — have adopted marketing automation. Additionally, Marketo found that 91 percent of successful users believe that marketing automation is “very important” to the success of their marketing efforts.

Alex JaumannSurvey Results – The 6 Key Needs of Actual Marketing Automation Buyers
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The Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses

Marketing is the lifeblood of any business, and tons of resources are dedicated to carrying out this function. Many of the tasks in marketing are repetitive and predictable regardless of the size of the business operations. These tasks may include basic functions such as scheduling email messages and social media posts, organizing the contacts directory and managing content. A feedback system and the ability to track customers’ activities as they move through the marketing funnel are some of the functions that have been automated to generate data that can be analyzed to measure the impact of marketing strategies.

SelectHubThe Difference Between Enterprise Marketing Automation and Marketing Automation for Small Businesses
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Demand Generation vs Lead Generation: Similarities and Differences

Nobody ever accused marketing of being an easy task, especially when it comes to modern digital marketing. There are so many different strategies to choose from, mediums to use and competition to beat. In short, there’s just a whole hell of a lot to manage. Keeping up with all of the latest trends and strategies is just as hard, as the whole landscape changes on an almost daily basis.

SelectHubDemand Generation vs Lead Generation: Similarities and Differences
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Marketing Automation for Small Businesses

Marketing automation solutions have been used by big corporations for a while now. But for small business, it’s still a tool that’s just starting to gain popularity. In fact, a Leadpages and Infusionsoft Small Business Marketing Trends Report shows that as much as 47% of small businesses still try to handle their marketing efforts by themselves.

SelectHubMarketing Automation for Small Businesses
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Enterprise Marketing Automation

The modern business is made up of many important parts. Yet they don’t all share the spotlight. For instance, sales teams are the rockstars of a company. They’re responsible for locking in leads and turning potential into profit. They represent the end of the customer journey and, therefore, the last chance to influence its course.

SelectHubEnterprise Marketing Automation
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Software for Sales and Marketing Alignment

When it comes to growing a business, there are certain objectives you can’t do without. The relationship between marketing and sales, for example, is a key part of turning consumer interest into tangible, profitable leads. You can’t invest more in one area than the other, because they’re equally valuable.

SelectHubSoftware for Sales and Marketing Alignment
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11 Vital Workflows to Upgrade Your Email Marketing Automation Process

What current condition is your email marketing setup in? Do you have a steady stream of content being delivered to your subscriber’s inboxes, or are your contacts gathering dust on a hard drive somewhere? If you’re not using email automation software, or you’re reading this, the answer is probably the latter.

Gloria Kopp11 Vital Workflows to Upgrade Your Email Marketing Automation Process
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The Best Enterprise Email Marketing Platforms

One of the most powerful tools in an inbound marketer’s toolbelt is email marketing. Creating fun, informative and engaging email campaigns is one of today’s most effective methods of gathering leads and retaining customers. As such, a dynamic email service provider is key to the success of your email marketing — and it’s even more important when you’re an enterprise.

SelectHubThe Best Enterprise Email Marketing Platforms
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Marketing Automation Market Size and Growth Forecast

According to a recent report from Research and Markets, the global marketing automation industry is set to grow by a sizable 9% over the next five years. This is no small leap, and it’s expected to take the market to a value of $6.929 million. The expansion is being driven, at least in part, by an increasing demand for automated customer retention processes.

SelectHubMarketing Automation Market Size and Growth Forecast
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HubSpot vs Pardot vs Act-On

Ask any marketer what their best friend is, and they’ll give you one of two answers: their favorite person, or their marketing automation software. Although we could certainly go into detail on the merits of friendship, this is a software blog. And today, we’re continuing our series of software comparisons with three of our most highly rated marketing automation platforms.

SelectHubHubSpot vs Pardot vs Act-On
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