CRM

Microsoft Dynamics vs Salesforce Sales Cloud

If your customers aren’t happy, nobody’s happy. That’s one reason customer relationship management (CRM) software is a crucial component to your company’s success. Nowadays, there are dozens of high-quality CRM software solutions that make the CRM aspect of your business a breeze.

Compare CRM Pricing & Costs with our Pricing Guide
Bergen AdairMicrosoft Dynamics vs Salesforce Sales Cloud
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The Best CRM Campaign Management Software Tools

Imagine your customers are fish. There are lots of fish in the sea, but only certain kinds that you want to eat — or, in this analogy, sell to. Marketing campaigns are the bait that brings the fish to your hook, where they can either be tossed back or sent down the sales pipeline. Designing a marketing campaign is like choosing the right bait. You want to attract a lot of fish, but you also want the right kind of fish. Marketing campaign management software by way of CRM tools with campaign management features is like a scientific research assistant that helps you study the fish, choose the right kind of bait, cast your line so it’ll land somewhere with a lot of fish and analyze what kinds of fish you caught and how to improve next time.

Bergen AdairThe Best CRM Campaign Management Software Tools
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Healthcare CRM: Checking Up on Your Customers

The healthcare industry isn’t as siloed as you may think. Sure, it’s one of the more unique industries, but business is business. Even though healthcare is patient-centric (or at least it should to be), it still has the same needs as other industries. Healthcare businesses still need to manage their finances, secure their data and manage their customers (aka, their patients).

SelectHubHealthcare CRM: Checking Up on Your Customers
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Is Customer Experience Software Replacing CRM?

Not long ago, companies had a much easier time attracting new prospective clients. Customers didn’t have very many tools to compare performance and pricing with the competitors, and often made decisions solely on the initial pitch that they received from a company.

SelectHubIs Customer Experience Software Replacing CRM?
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NetSuite Competitors and Alternatives

NetSuite CRM+ is one of the customer relationship management (CRM) systems that we recommend the most. Why? Because it’s one of the most powerful CRM on the market today. A SaaS, cloud-based solution that provides real-time, 360-degree views of your customers, NetSuite users gain valuable insights into the customer lifecycle.

Compare CRM Pricing & Costs with our Pricing Guide
SelectHubNetSuite Competitors and Alternatives
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5 Benefits of Manufacturing CRM Systems

Businesses in the manufacturing industry need to stick to what they’re good at, right? There’s no need to focus on anything other than production, distribution and the supply chain. Let digital marketing firms worry about things like “marketing automation” and “customer relationship management (CRM).” If you’ve found yourself saying any of those things, you’re in for a rude awakening.

SelectHub5 Benefits of Manufacturing CRM Systems
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10 Ways Cloud Platforms Are Enabling Greater Mobile CRM Success

The inflection point of enabling mobile devices with greater contextual intelligence, data reporting, visualization and selling features has arrived. The mobile-first strategies of every major CRM provider are now in its third generation of application development, often configurable with easy-to-use administration screens by users in a wide variety of languages. Global adoption of CRM has improved significantly, thanks to the continued success of mobile-first application development strategies.

Louis Columbus10 Ways Cloud Platforms Are Enabling Greater Mobile CRM Success
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Free CRM: Should I Bother?

When was the last time you turned down something free? It’s probably been a while, and it’s also probably not a frequent occurrence. After all, who doesn’t love free stuff? As long as it’s of high quality (or at least passable quality), there’s no downside to acquiring free products. But that’s just the problem with free things; they aren’t always quality.

SelectHubFree CRM: Should I Bother?
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Real Estate CRM: How It’s Changing the Future of Brokerage Operations

If you think of customer relationship management (CRM) as a business approach in which interaction with your current and potential customer base is critical for success, then real estate CRM is currently positioned as an indispensable and strategic tool for agents and brokerages alike. Essentially, CRM packages can be divided into two types: those specifically designed for your industry, and general-purpose CRM packages that offer customization and integration features. The question is: how is real estate CRM different from regular CRM? And is it worth it to invest in a real estate-specific CRM?

Gabriel GheorghiuReal Estate CRM: How It’s Changing the Future of Brokerage Operations
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5 Best Software for Sales Force Automation Integration

According to Webopedia, sales force automation (known to some as SFA software) is “a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation.” Often confused with CRM, sales force automation focuses on enhancing the sales process rather than managing contact with customers.

SelectHub5 Best Software for Sales Force Automation Integration
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The Current State of the CPQ Market

CPQ strategies continue to bring greater accuracy and speed to every aspect of sales cycles, from pricing to product configurations. Considered to be one of the hottest areas of Customer Relationship Management (CRM), CPQ strategies are unique in that they provide unequivocal evidence of their value across an enterprise. The more complex the sales cycles, product configurations and channel selling structures, the more CPQ selling strategies pay off. Gaining greater insights into customer requirements and being able to quickly anticipate and act on their needs is essential for winning additional deals.  CPQ is the catalyst of sales growth many companies need to excel at, as every aspect of customer relationships is becoming more complex, faster and more context-driven than ever before.

Louis ColumbusThe Current State of the CPQ Market
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The A to Z Guide to Salesforce

The word “Salesforce” can elicit a wince from even the most experienced of businesses. This cloud computing behemoth may be the most successful provider of its kind, but learning how to master it is no simple task. The challenge lies in its sprawling scale.

SelectHubThe A to Z Guide to Salesforce
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Leveraging Your Nonprofit CRM: 4 Expert Best Practices

As a nonprofit professional, you know the incalculable value of having a strong nonprofit CRM in your corner. Not only do nonprofit CRMs help manage and organize the vast amounts of donor information your organization collects, but they also help streamline and automate a lot of tasks that can take up your staff’s time.

SelectHubLeveraging Your Nonprofit CRM: 4 Expert Best Practices
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5 Types of Specialized CRM

When it comes to CRM, do general solutions get the job done, or do you need a specialized tool? One way to think of it is to equate your CRM to a pair of cleats. You can probably use the same cleats to play soccer, baseball and football. But if you play a certain position with more unique needs, you may want a cleat specialized for the individual sport.

SelectHub5 Types of Specialized CRM
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The Lowdown on CRM for eCommerce

The combination of CRM software and eCommerce operations is one of a number of merging advances in the business world that allow companies to do more to deliver products and services to customers. This type of enterprise software can be an especially vital resource for small businesses that sell online.

SelectHubThe Lowdown on CRM for eCommerce
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What’s the Difference Between CDP and CRM?

One of today’s emerging software categories is the customer data platform (CDP).  CDPs solve one of today’s biggest problems for marketers: getting a single customer view.  As such, it’s helping to define the next stage of data-driven marketing.  Despite its emergence, however, there’s a fair bit of confusion as to what exactly a customer data platform is and where it fits in your technology stack.  The confusion mostly stems from confusing a CDP for customer relationship management (CRM) software.  A Gartner survey found that 47% of marketing leaders said they already use a CDP, with another 19% searching for one.

SelectHubWhat’s the Difference Between CDP and CRM?
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Do You Need a Separate Social or Mobile CRM?

Here’s something you already knew: customer relationship management is important.  As Base CRM reported, 78% of consumers have stopped short of making an intended purchase because of bad customer service.  And here’s something you may not know: social CRM and mobile CRM applications are just as important as your CRM software.

Now that we’re done blowing your mind, let’s put it back together with some explanations.  In short, social CRM and mobile CRM are modules, extensions and integrations for your CRM.  They add powerful capabilities to your CRM strategy, creating a more dynamic product.  Rather than focusing exclusively on sales, you can also be proactive in your customer engagement efforts.  And instead of being stuck on your laptop, you can take your CRM system with you everywhere you go.  Let’s dive a little deeper into these customer service-boosting modules:

SelectHubDo You Need a Separate Social or Mobile CRM?
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