CRM

Leveraging Your Nonprofit CRM: 4 Expert Best Practices

As a nonprofit professional, you know the incalculable value of having a strong nonprofit CRM in your corner. Not only do nonprofit CRMs help manage and organize the vast amounts of donor information your organization collects, but they also help streamline and automate a lot of tasks that can take up your staff’s time.

SelectHubLeveraging Your Nonprofit CRM: 4 Expert Best Practices
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5 Types of Specialized CRM

When it comes to CRM, do general solutions get the job done, or do you need a specialized tool? One way to think of it is to equate your CRM to a pair of cleats. You can probably use the same cleats to play soccer, baseball and football. But if you play a certain position with more unique needs, you may want a cleat specialized for the individual sport.

SelectHub5 Types of Specialized CRM
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Is CRM Lead Management a New Software Category?

Even experienced business owners can stumble when it comes to pleasing the target market. The truth is that you can conduct as many surveys and statistical models as you like, but, to some extent, your customers will always be an uncontrolled entity.

SelectHubIs CRM Lead Management a New Software Category?
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The Lowdown on CRM for eCommerce

The combination of CRM software and eCommerce operations is one of a number of merging advances in the business world that allow companies to do more to deliver products and services to customers. This type of enterprise software can be an especially vital resource for small businesses that sell online.

SelectHubThe Lowdown on CRM for eCommerce
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What’s the Difference Between CDP and CRM?

One of today’s emerging software categories is the customer data platform (CDP).  CDPs solve one of today’s biggest problems for marketers: getting a single customer view.  As such, it’s helping to define the next stage of data-driven marketing.  Despite its emergence, however, there’s a fair bit of confusion as to what exactly a customer data platform is and where it fits in your technology stack.  The confusion mostly stems from confusing a CDP for customer relationship management (CRM) software.  A Gartner survey found that 47% of marketing leaders said they already use a CDP, with another 19% searching for one.

SelectHubWhat’s the Difference Between CDP and CRM?
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Do You Need a Separate Social or Mobile CRM?

Here’s something you already knew: customer relationship management is important.  As Base CRM reported, 78% of consumers have stopped short of making an intended purchase because of bad customer service.  And here’s something you may not know: social CRM and mobile CRM applications are just as important as your CRM software.

Now that we’re done blowing your mind, let’s put it back together with some explanations.  In short, social CRM and mobile CRM are modules, extensions and integrations for your CRM.  They add powerful capabilities to your CRM strategy, creating a more dynamic product.  Rather than focusing exclusively on sales, you can also be proactive in your customer engagement efforts.  And instead of being stuck on your laptop, you can take your CRM system with you everywhere you go.  Let’s dive a little deeper into these customer service-boosting modules:

SelectHubDo You Need a Separate Social or Mobile CRM?
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Salesforce vs Netsuite

NetSuite and Salesforce are two leading customer relationship management solutions that many companies are banking on to deliver successful results to their sales and marketing goals.  Listed on PCMag’s Best CRM Software list for 2017, both systems are among the industry’s leaders.  Customer relationship management tools provide key assistance to sales and marketing teams and many others within an organization.  They help people at all staff levels to understand customer profiles, craft better interactions, and ultimately win more business.  Here are some of the reasons that people are going with these 2 CRM leaders:

SelectHubSalesforce vs Netsuite
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A Guide to Enterprise CRM

Research shows that a CRM system can boost sales productivity by 34 percent.  If you need to capture customer information, develop marketing campaigns or automate more processes, a CRM solution is the ideal tool.  But like in any category of business software, there isn’t a one-size-fits-all solution.  This is especially true for Customer Relationship Management (CRM) tools, of which there’s a wide variety.  Some CRM tools are tailored for small businesses, while others are best for larger organizations.  The latter are called Enterprise CRMs, and oftentimes include tons of extra features that other CRM systems don’t.  Although an Enterprise CRM can initially take up a lot of time, resources and money, they’re worth it.  For those businesses that can afford to spend the money and take the time, the ROI can be substantial.

SelectHubA Guide to Enterprise CRM
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