Here’s something you already knew: customer relationship management is important. As Base CRM reported, 78% of consumers have stopped short of making an intended purchase because of bad customer service. And here’s something you may not know: social CRM and mobile CRM applications are just as important as your CRM software.
Now that we’re done blowing your mind, let’s put it back together with some explanations. In short, social CRM and mobile CRM are modules, extensions and integrations for your CRM. They add powerful capabilities to your CRM strategy, creating a more dynamic product. Rather than focusing exclusively on sales, you can also be proactive in your customer engagement efforts. And instead of being stuck on your laptop, you can take your CRM system with you everywhere you go. Let’s dive a little deeper into these customer service-boosting modules: