Choosing an embedded business intelligence or embedded analytics tool isn’t like choosing furniture. It’s more like choosing a friend who’ll join you on a journey over the course of the next few years. A journey that, in a fast-changing world, will be filled with unknowns and challenges. Luckily, you’re not flying blind. This guide will help you understand the basics of embedded analytics software, what embedded business intelligence (BI) software does and how to choose the right one for your business.