Your Guide to Software Selection

A Quick Look at Tableau vs. Domo

Companies of all sizes and industries are looking to innovative business intelligence and analytics platforms to help them to utilize internal data and perform a modern approach to data analysis. Self-serve BI tools are key to how competitive companies do business successfully, enabling better visibility in terms of sales, revenue, human resources and more.

Among the many BI solutions out there, Tableau and Domo are two of the most popular choices – one a mainstay and the other a newer entrant into the BI market. Here are some key features to understand when comparing these solutions:


Tableau offers its services in three formats – Tableau Desktop, which is installed directly on workstations, Tableau Server, whereby corporate offices are able to put the platform on their own servers, and Tableau online, where data is hosted and delivered through the cloud.

Server and Online services offer mobile access, single sign-on security, and automatic data updates.

Within these multifunctional platforms, Tableau offers a lot of data visualization with maps and an assortment of custom views. There’s also content analytics, offering metrics like ‘subscribers by city’ and ‘average returns’ that present useful views of regional and categorized data.

Another tool, Workbook Revision History, makes it easy to reverse changes in Tableau Server. Tableau has mobile sign-on functionality for evaluating forecasting and performance with unique dashboards – for example, single-pane optimization for data presentation helps with responsive design.

In addition, users can get notifications on various benchmarks, as well as alerts about scenarios such as low disk capacity, to handle situations where resources are near capacity.

Tableau offers the ability to create, share and collaborate with data, as well as the ability to publish interactive data on websites with Tableau Public. By integrating data into public Internet forums, Tableau Public allows valuable business intelligence to essentially go out to the world, assuming it’s not going to compromise trade secrets or otherwise generate liability.

In general, Tableau offers interactive, accessible tools that help companies to acquire, aggregate and understand the data that’s at their disposal.

Tableau’s Embedded Analytics functionality offers clients the ability to look at customer experience, human resources performance and other factors in an integrated way. Speed and transparency are critical elements of this element of the platform, but the operations also take place within a secure environment, with specific compliance controls designed in accordance with standards like Sarbanes-Oxley and Safe Harbor.

Tableau also offers vulnerability reporting, to help track any issues with the platform data.


The Domo platform bills itself as an open, self-service platform for business intelligence and data analytics. Its services are offered over what it calls the “Business Cloud”, with access for all roles within an organization.

Top-level tools are categorized for specific uses such as finance, human resources, archiving, sales, social, e-commerce and retail, as well as others. Providing real-time metrics, Domo preempts the need for in-depth reports.

Data visualization is another plank of the Domo strategy of bringing value to clients. The way that Domo describes the interactive dashboards on this platform is by claiming that “It (the platform) can visualize anything.”

Domo also offers a platform designed with mobile-first philosophy, and a social, open ecosystem for business intelligence use and development. With mobile access, clients can also get various types of alerts, for example, alerts on new customers, sales benchmarks or revenue increases (or decreases), or to receive up-to-the-minute information handling without going through a particular reporting pipeline.

Business users can take advantage of Domo to track e-mail campaigns, look at sales numbers, or evaluate some particular marketing process. There is the ability to combine data sources visually — but there is also functionality for those who are skilled in SQL to design their own queries and access the system directly.

With Salesforce and Quickbooks compatibility, Domo can port in various types of data to give CEOs or others a better picture of what’s going on within business operations.

In terms of specific modules like sales management, Domo breaks down data into various views — the company promises to “make your funnel more functional”, with features oriented toward mobile deal management, and to provide a better look at sales pipelines, including specific aspects such as sales team efficiency.

One of the design philosophies is that data transparency can promote competition among sales teams, and to that end, Domo provides items like an “All Reps Scorecard” to bring this data into play.

On the operations side, Domo provides the same kinds of visual dashboards for qualified leads, sales cycles, and specific kinds of sales contacts.

Both of these tools offer self-service business intelligence in an integrated context. Both of them offer the option of sourcing software through the cloud, and both, in their own ways, present the types of clear visual dashboards that promote actionable results.

More detailed demos are available to business users. By seeing these platforms side-by-side and looking at specific functionality, companies can discover which of these platforms will better suit their business model, the size of the business, and the specific tools that managers need to become more informed and promote engagement in competitive markets.

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