SAP provides software programs that help businesses manage relationships with customers, examine the performance of marketing strategies, monitor finances and organize supply chains. The system offers analytics that evaluate the profitability of a company’s website. SAP’s software is also able to calculate the number of social media users who post comments about a business and the reach of those comments to the users’ contacts.
SAP has the ability to track the number of visitors that a referring domain provides every day and the conversion rates particular sources of traffic generate. The systems can also identify the type of device and the browser that a customer is using. Furthermore, the programs can leverage interaction data to create heat maps which indicate sections of a webpage that customers have commonly clicked. The software can calculate pageviews and the percentage of guests who return to the website.
Power BI was created by Microsoft and dovetails into Office 365 and Excel. The system lets users evaluate data, create widgets, modify dashboards, develop tables and rapidly receive data from numerous sources, all in one central platform. Moreover, the system calculates the inventory a business will require during certain time periods based on historical traffic and seasonal patterns. Power BI is able to send alerts when a company should order additional products.
When managing inventory, Power BI can calculate the number of defective items each supplier sends and any financial losses precipitated by malfunctioning products. The program is also able to determine the downtime incurred by defective items to curb complications in the future.
SAS programs can extract information from multiple sources, offer detailed models that illustrate trends, create forecasts and automatically generate updates for reports. The system generates detailed analytics that can identify keywords commonly contained in posts and calculate the percentage of comments with a positive tone.
In addition, the program is able to provide a feed of comments from all social media networks whose records will indicate the time each comment was added as well as the number of followers that the poster’s account has. This allows a business to gauge reach and impact of customer satisfaction.
SAS Institute’s software provides comprehensive dashboards that analyze the demand for certain products and the overall supply of the items. The system can then predict increases in the market values of goods and services to help aid in forecasting for sales and inventory purposes. An analyst may also conduct hypothetical simulations in order to determine how various events could affect a product’s value.
By using SAS Institute’s programs, a company is able to perform split tests which allow analysts to simultaneously determine the revenue that multiple strategies can produce. The program can also generate charts that indicate the historical return on investment that each marketing strategy provides.
In head to head comparisons, SAP vs SAS and Power BI has the best analytics platform among these three vendors. The predictive abilities, support of unstructured data and other features place SAP at the top of these tools in the category of analytics.
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An example of analytic tools from SAS.