Your Guide to Software Selection

Business Intelligence Software Benefits

Business intelligence software comprises a range of data analytics tools designed to analyze and manage data related to your business operations. BI’s rich visualization capabilities allow businesses to monitor sales, logistics, and even productivity–and provides extensive data analysis using richly visualized, intuitive reports.

By presenting your data in an easy to understand format, BI software helps you to have a better understanding of your business’ strengths and weaknesses while providing actionable metrics–making it a critical tool to ensure competitiveness and profitability.

Here are 10 key benefits of business intelligence software your organization:

1. Reporting

Business intelligence software constantly collects and analyzes data. Professionals can generate reports on a variety of data sets, like expenses, operations processes, staffing, and customer service. Another unique benefit of BI reports is the relevance of information. Because reports contain relevant data that is easy to understand, businesses are better able to act based on the information contained in BI reports. Businesses can also generate customized or self-service BI reports, applying BI’s excellent visuals to unique, organization-specific data sets.

2. Visualization

Operational reports can be difficult to interpret, reducing an organization’s ability to recognize and act on key metrics. One of the key advantages of business intelligence software is it often possesses excellent data visualization capabilities, ensuring intuitive data visuals that are easy to understand and simple to interpret, making them actionable. Professionals can use the exceptional visualization tools business intelligence software offers to improve their operations. Learn more about BI visualization and reporting.

3. Data Mining

BI analytics tools are exceptionally well-suited for powerful data and process mining. BI analyzes, processes and renders vast amounts of data that cannot be managed with weaker programs. BI integrates with data warehousing solutions, in-house databases (e.g. SQL server), structured and unstructured data. It can manage so much data that allows easy access to valuable information and enhanced decision-making process that businesses might otherwise miss.

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4. Benchmarking

Benchmarking is a valuable data analysis tool business use to gauge their productivity, revenue, and overall success relative to that of competitors. Businesses often struggle with benchmarking, but BI simplifies the process, providing actionable information and reports that are easily understood. Benchmarking reports offer accurate, timely data that allow businesses to evaluate their performance against that of partners and competitors, providing valuable insight into the organization’s current state.

5. Performance Management

With BI tools, businesses can input data-based goals, such as sales goals or target delivery time, and track progress on a daily basis. This tracking mechanism is known as performance management, and it provides some of the most effective and easily implemented goal management available. Professionals can track goal fulfillment and use that information to gauge overall organizational productivity.

6. Pinpointing answers quickly

BI applications makes information readily accessible that would ordinarily take hours or weeks to track down and organize, for example, using business intelligence dashboards and real-time data to easily organize important information. This makes for a great deal of time savings.

Fast thinking and effective decision-making is important in achieving success in a business endeavor. Often, those in charge of running a business don’t have the time to conduct a large scale research project and a particular industry development or product release. Using business intelligence software is like constantly having an in-depth research project in progress that’s compiling information for ground-breaking decision making.

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7. Catching all the opportunities

Because this type of software is able to instantaneously analyze incoming data, it helps companies catch on to fleeting opportunities that they might otherwise miss. With the customized reports produced by this type of software, often connected to a data warehouse, companies can more easily pick up on trends in company spending, staffing, operations, client development, and more. One of the most important aspects of this type of software is that it enhances awareness. Those who design business intelligence software know that companies can’t take advantage of opportunities that they’re not aware of. They therefore design software to make those fleeting opportunities noticeable and provide the details that allow companies can make the most of them.

8. Sales Intelligence

The reports and data produced by business intelligence systems are great when you need to back up your claims with hard data when negotiating with potential clients or make quick sales decisions with real-time data and mobile BI reports. A business intelligence system might just turn out to be the most powerful tool you have when you’re trying to convince clients, vendors, or suppliers of the potentials and capabilities offered by your company’s products and services.

When it comes to sales, this type of software is not only effective at supporting your arguments. It also helps you catch on to trends in customer preferences so that you’ll be the first in your industry to know what you need to be offering customers in order to maximize sales and acquisitions.

Learn the difference between big data vs. business intelligence vs. data mining.

9. The ultimate in optimization

Business intelligence software is the one tool you absolutely need at your disposal if you want to truly optimize company operations. That’s because this software can give your invaluable insights on every aspect of your company. Whether you’re trying to improve staffing, marketing, product development, employee training, or sales procedures, you’ll find that business intelligence resources are the most important assets to your company in your efforts to make improvements.

10. Overcoming implementation challenges

Sometimes, companies are dissuaded from using business intelligence tools because they’re concerned that implementing the software will be complicated and cumbersome. However, this doesn’t have to be the case. First of all, your software provider or developer should be eager to walk you through the implementation process. You can also assist yourself in the process by setting out a clearly detailed plan about what you want to do with the software and what are your most important goals in using it.

Once you’ve prioritized your goals, start with a few small projects to focus on and use to help you familiarize your company with the software. Over time, you will master the software and learn to take full advantage of its offerings,

Without business intelligence software, companies are basically forced to gamble when making many important decisions regarding management, finances, marketing efforts, and more. With business intelligence software, the decisions made by company leaders are more educated and often result in a competitive advantage. This business resource will not only lead to greater profitability, but it will take a great deal of the stress and uncertainty out of running a business.

Which BI vendors should be on your shortlist?

Find the best business intelligence solution for your company with our BI software analyst report. Get BI comparisons, analysis and reviews from actual software selection projects–all free.

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  • Pat Hennel - August 31, 2015 reply

    “Operational reports can be difficult to interpret, reducing an organization’s ability to recognize and act on key metrics.”

    Not only does visualization improve an organization’s decision making skills by providing easy-to-understand metrics, but it opens up business intelligence to the entire company. Employees without data science backgrounds can benefit from BI by grabbing visual data from dashboards to make better business decisions.

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