Benefits and Insights

Why use Tableau Online?

Key differentiators & advantages of Tableau Online

  • Powerful Visualization Capabilities: Tableau Online’s data visualization quality is world-renowned. It converts unstructured data into comprehensive logical results, then displays them in fully functional, interactive and appealing dashboards.
  • High Performance: Apart from Tableau Online’s high visualization functionality, its overall performance is highly rated by users as robust and reliable.
  • Multiple Data Source Connections and Impressive integration: The software supports establishing connections with many data sources, such as HADOOP, SAP which improves data analytics quality.
  • Mobile-Friendly: Tableau Online offers a mobile application which is available for both IOS and Android. This adds immense freedom and mobility to Tableau Online users. The mobile app supports full functionality that a Desktop and Online versions have.
  • Support: The products customer support and technical support is robust. In addition to a thriving insight community and forums, Tableau Online offers detailed instructions for submitting tickets and accessing training.

Industry Expertise

Tableau Online is a very versatile collection of software solutions used by a wide range of industries. These include software, healthcare, financial services, staffing and recruiting, retail, higher education and many more. The top countries for Tableau Online use are the United States, France, the UK, Canada, India and Australia.

Key Features

  • Multiple Data Source Connections/Integrations: Tableau Online allows business users to interact with a variety of relational, semi-structured and raw data sources data sources by using an extensive set of data connectors with both in-memory and direct-query access.
  • Maps and Geographic Data Analysis: Tableau Online has built-in geographic capabilities to analyze data geographically by plotting it on a map. Users can set preferences to automatically scale plotted points to correlate with metrics (for example, number of sales). To drill deeper into data, users can connect Google maps to this feature in order to get images of locations or exact positions of data points.
  • Natural Language Interaction: Tableau Online offers an “Ask Data feature” that lets you use natural language to ask questions and instantly get a response in the form of data visualization.Natural query language interfaces make it possible for people without coding experience to easily submit queries and interact with data.
  • Recommended Visualization: Tableau Online’s “Show Me” feature offers recommended visualization types. It starts with a palette of all available visualization options, then narrows the selection of available visualization types based on the data you’re exploring. Then it highlights the recommended approach based on the data selected for analysis.
  • Smart Table Join and Source Recommendation: Tableau Online suggests tables, joins and sources based on data connection patterns and user behaviors. It determines this by analyzing variables such as individual, group, role, permissions and more.


Some of the product limitations include:

  • Tableau Server does not support data encryption
  • Does not provide multi-location support
  • The solution is not user-friendly, especially the report-builder
  • Does not allow users to share datasets, and requires a separate subscription package
  • Requires IT support for integrations and other high-end tasks. Users cannot do this using tutorials or self-help videos on their own

Tableau Online Suite Support

Access to Tableau’s standard support package is included in all subscriptions and is available for the duration of that subscription. If you’re looking for a little more, Tableau also offers extended and premium support programs that offer accelerated response times and options.

mail_outlineEmail: Only license support queries are processed through email and accessed through the customer portal. Users do not typically email Tableau directly, but submit a web form or customer portal request. See more below.

phonePhone: Live phone support is only offered to premium support package subscribers. It can be accessed 24/7 for both priority 1 and priority 2 issues as defined in Tableau’s technical support guidelines.

schoolTraining: Tableau offers a library of free training videos available to subscribers from their website. They cover everything from the very basics to advanced analytics manipulation. Users can also enroll in eLearning and classroom training courses to get live training courses both virtually and in-person.

local_offerTickets: To submit a service request, users can access either the webform or the customer portal. To use the webform, users should input a keyword that describes the nature of their problem (for example, “how to join tables”). The query will search Tableau’s forum to see if your question is answered elsewhere and offer you the relevant page if it has been.

If you don’t find an answer to your problem, you can move to the next step and select “continue to create a case.” In the description box, fill out the required information in as much detail as possible to ensure accurate assistance. This includes the level of the issue — need information, minor, major or critical. These levels help customer service identify the priority of your problem in order to assist you in a timely manner.

For customer portal ticket requests, on the portal homepage you have a “need help” section. Click on either “product support” or “license support.” License support will prompt you to type up your question in an email, and product support will send you to a new form. First, you should type your question into the search engine. If an FAQ or forum page exists to answer it, it will pop up.

If no answer exists, you can move to the next step and select “continue to create a case.” In the description box, fill out the required information in as much detail as possible to ensure accurate assistance. This includes the level of the issue — need information, minor, major or critical. These levels help customer service identify the priority of your problem in order to assist you in a timely manner.

Cost of Ownership for Tableau

License/Subscription Cost
  • Based on the number of users and user-licenses.
  • Subscription costs allow users to access Tableau over a set time-frame both on-premise and through the cloud.
Maintenance Cost
  • On-Premise: An additional cost over and above the upfront cost has to be paid for ongoing support and maintenance.
  • Cloud-based/SaaS: There is no maintenance and support cost for the Cloud/Web-based solution.
Installation/Implementation Cost
  • On-Premise: Typically charged over and above the license cost.
  • Cloud-based/SaaS: Included in the subscription cost.
Customization Cost

Custom version cannot be requested - rather users can do limited customizations on their own, such as:

  • User can change the server name that appears in the browser tab, tooltips, and messages
  • User can change the logos that appear in different server page contexts
  • User can control the language used for the server user interface and the locale used for views
  • Custom fonts can be installed for different clients
  • Administrators and project leaders can also add images to projects
Data Migration Cost/Change Management/Upfront Switching Cost
  • Data Migration is possible in Tableau Servers and can be done with the following tools: Tabcmd Script, REST API, TabMigrate and Enterprise Deployment Tool by InterWorks.
Recurring/Renewal CostsRenewal cost is equivalent to the fees paid annually based upon the number of users.

Tableau Online Reviews

The following reviews for Tableau Online are taken from the SelectHub ReviewFeed which collects and aggregates reviews from across a variety of online review platforms such as Capterra, Software Advice, Gartner Peerinsights, PC Mag and G2 Crowd.

1000 - 2499
Great Tool for Data Visualization
Our company is very satisfied with Tableau. We love the data visualizations that we are able to produce, and we are constantly upgrading our visuals as we learn new things to do with Tableau. And there are a lot of things to do with Tableau!
It took a long time to implement. The data modeling and joining capability are a little confusing and harder to follow than some of our previous solutions (SAP solutions).
There is very little that I could do with our old solution that can't be done with Tableau as well. Tableau has better display capability than our old solution. We are very satisfied with them!
5000 - 9999
Tableau reporting is only as good as your report writer
Tableau is phenomenal at taking complex data sets and making them understandable to a wide audience. Built-in functionalities are easy to navigate and the "how-to" links and articles are stellar.
The biggest issue we've had with Tableau is the steep learning curve that comes with access to data fields previously unavailable. Because we are now more empowered to generate our own reporting versus our advancement team, there have been a fair amount of misunderstandings on database basics and etiquette, like naming conventions. This is not the fault of Tableau in any way but has soured some users with its complexity of options.
Tableau is a powerful and engaging tool in the right hands. I recommend purchasing the trainings available to front-load any new users, and their web version for published reports is fantastic once you have your data selected and narrowed.
Software / IT
Good enterprise visualization software for your data
Tableau allows for easy, automatically-updated visualizations of your business data. There are many features available to customize simple charts.
The software is expensive, and can be difficult to navigate for beginners. This is mostly geared toward data scientists or people intimately familiar with data science.
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