What is OWOX BI?
BI Pipeline connects all clicks, events and visits on your website, calls and orders in your CRM and numerous advertising campaigns in different ad services in a single environment.
BI Pipeline allows you to collect data of non-Google campaigns in Google Analytics and Google BigQuery. Cost data, clicks and impressions from Facebook, Bing and Yahoo will appear in Google Analytics Reports. So, you will be able to analyze all campaigns in the single Google Analytics interface and easily see areas to increase their efficiency.
The service collects unsampled data that was sent to Google Analytics in Google BigQuery in real time, for all account types. And you can easily combine this data with the one from other services, for instance, CRM or third-party systems. It also automatically imports your query results from Google BigQuery back into Google Analytics.
BI Attribution provides an advanced approach to cost data analysis and reveals the real value of advertising campaigns. It determines the value of each user session based on the probability that the customer will move onto the next step of the sales funnel. So, you are getting the complete data that considers the impact on the sales funnel and offline orders.
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Why use OWOX BI?
Key differentiators & advantages of OWOX BI
- OWOX specializes in developing online data management services based on Google Cloud Platform. Being Google Cloud Technology Partner and Reseller we have knowledge and expertise to accomplish the most difficult analytics challenges.
- OWOX BI solutions have been published in the official Google Analytics app gallery. Our services for data collection, processing and management work 100% in Google Cloud Platform and are trusted by more than 7000 businesses around the world.Our main goal is to help our clients make right decisions on time.
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