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Benefits and Insights

Why use InfoZoom?

Key differentiators & advantages of InfoZoom

  • There are many aggregating functions such as sum, average, minimum, maximum, etc. Analysis is just a matter of dragging and dropping suitable attributes into the analysis group. The number of attributes are unlimited, thus providing maximum flexibility.
  • You also have access to a long list of common formulas that allow you to generate new performance measures on the fly. All values calculated on the fly and are adjusted dynamically to your drilling patterns (zoom in, zoom out).
  • InfoZoom enables you to assign color values so that you can view all important values at a glance. Just apply the colors to other attributes, and you‘ll have categorized your data into two or three traffic lights. You can define and store any condition as a query, whether you‘ve just sorted the data or parameterized the analysis groups. Any analysis can be called with a click of the mouse: always updated and traceable.
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