What is Customer Analytics?
The Customer Analytics portfolio enables marketers to execute 1-1 personalized engagement based on data-driven understanding of customer behavior. Deployed as a SaaS solution, the products integrate context with behavioral insights to create ideal responses for every customer interaction.
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Benefits and Insights
Why use Customer Analytics?
Key differentiators & advantages of Customer Analytics
- Drive engagement and relevance: Understand customer behavior across channels and use that insight to engage with customers with relevant messages. You can treat every customer context as a dynamic trigger to intelligently and uniquely respond to customer interactions based on past behavior, like-for-like patterns, and marketing priorities. Engage customers on their smartphones with notifications on promotions and personalized offers
- Expand share of wallet: Encourage cross-category cross-brand purchases; uncover non-trivial opportunities to expand range, category and brand penetration, accelerate new product adoption based on an understanding on customer lifestyles and life stages, and behaviors.
- Increase basket value: Maximize spend per visit during every real and virtual footfall by negating ‘cherry picking’ behavior amongst loyal customers;; identify underlying category, brand and product adoption propensities and price sensitivity behavior to drive customer-specific up-sell and new-product introduction campaigns.
- Reduce churn: Recognize disengagement amongst customers and take proactive actions to mitigate churn risk; predict customers that are likely to churn and identify the right mix of offers and channel strategies to proactively engage with these at-risk customers to regain loyalty.
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