What is Customer Intelligence for Retail?
CI for Retail is an analytics platform developed for mid-market retailers who want to elevate the omnichannel customer experience. The solution consolidates and analyzes data from all sources for access to a complete and accurate view of customer buying behaviors, preferences and interactions. Designed for marketers, CI for Retail replaces disparate customer data with a single, unified solution offering real-time analytics, easy-to-use dashboards and self-service reporting. The CI for Retail platform empowers informed decision-making and helps to create personalized journeys for a retailer’s most valuable customers. The solution also extends reliable data across the entire retail organization for cohesive, customer-centric planning and execution. Built on Microsoft cloud technologies, CI for Retail leverages AI functionality and can be integrated with marketing applications, operational systems and third-party software.
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