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Benefits and Insights

Why use Apigee Insights- Predictive Analytics?

Key differentiators & advantages of Apigee Insights- Predictive Analytics

  • Apigee Insights aggregates your analytics data. Aggregates clickthroughs, orders and opened emails to generate an Event Behavior Graph so you can identify common behavioral patterns to drive better digital engagement. 
  • Customer engagement is only as good as your algorithms. Insights helps you create predictive targeting (email / push campaigns) and recommendations models based on fine grained customer event data. 
  • Integrating predictive analytics into all your digital channels is hard. Customers can programmatically integrate propensity scores into apps quickly and at scale using a combination of Apigee Edge and Insights. 

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