What is Apigee Insights- Predictive Analytics?
Apigee acquired InsightsOne, a technology company that provides big data predictive intelligence to help businesses understand consumer preferences. InsightsOne expands Apigee’s big data analytics portfolio to deliver the only platform that integrates the power of APIs with the agility of predictive big data analytics, enabling digital business leaders to anticipate and quickly adapt to business changes.
Benefits and Insights
Why use Apigee Insights- Predictive Analytics?
Key differentiators & advantages of Apigee Insights- Predictive Analytics
- Apigee Insights aggregates your analytics data. Aggregates clickthroughs, orders and opened emails to generate an Event Behavior Graph so you can identify common behavioral patterns to drive better digital engagement.
- Customer engagement is only as good as your algorithms. Insights helps you create predictive targeting (email / push campaigns) and recommendations models based on fine grained customer event data.
- Integrating predictive analytics into all your digital channels is hard. Customers can programmatically integrate propensity scores into apps quickly and at scale using a combination of Apigee Edge and Insights.
Top Competitors Alternatives
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