Your Guide to Marketing Automation
What current condition is your email marketing setup in? Do you have a steady stream of content being delivered to your subscriber’s inboxes, or are your contacts gathering dust on a hard drive somewhere? If you’re not using email automation software, or you’re reading this, the answer is probably the latter.
One of the most powerful tools in an inbound marketer’s toolbelt is email marketing. Creating fun, informative and engaging email campaigns is one of today’s most effective methods of gathering leads and retaining customers. As such, a dynamic email service provider is key to the success of your email marketing — and it’s even more important when you’re an enterprise.
According to a recent report from Research and Markets, the global marketing automation industry is set to grow by a sizable 9% over the next five years. This is no small leap, and it’s expected to take the market to a value of $6.929 million. The expansion is being driven, at least in part, by an increasing demand for automated customer retention processes.
Ask any marketer what their best friend is, and they’ll give you one of two answers: their favorite person, or their marketing automation software. Although we could certainly go into detail on the merits of friendship, this is a software blog. And today, we’re continuing our series of software comparisons with three of our most highly rated marketing automation platforms.
Recent Marketing Automation Articles
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What current condition is your email marketing setup in? Do you have a steady stream of content being delivered to