Your Guide to Software Selection

Customer relationship management (CRM) software can carry a lot of the workload for business and sales processes. A CRM solution along with its native marketing integrations open up amazing opportunities for small businesses and large enterprises to thrive. Now more than ever, businesses need to expertly manage prospects and existing customers with great care. Using a CRM platform with the right features is an essential part of that strategy.

So you want to evaluate a few customer relationship management (CRM) vendors, right? We’re guessing maybe business has been going well, but your database is unorganized and marketing strategies aren’t up to par in order to grow. You may have decided it’s time to jump on the CRM wagon and utilize one, but you’re unsure how to proceed in choosing the right one.

Then, an idea sparks. You decide to gather feedback from fellow employees, stakeholders and important parties of the company to lay out what you need this system to do.

Getting to this point has made you confident and eager to buy a shiny new CRM. But there’s one thing you need to know. You’ve only just begun the process of determining the right system for you.

Software deployment is like a boat trip — you never want to get too deep before choosing the proper vessel. Just as a canoe isn’t sufficient for deep-sea fishing, the wrong deployment model can hinder a business’ software solution.

Customer relationship management tools can impact outcomes for any business, regardless of its size. By helping companies to identify customers, direct customer experience and streamline sales and marketing, these types of systems are very much in demand in the enterprise world. Salesforce and Oracle are common choices for cloud-based CRM, as well as two of our top recommendations for Enterprise CRM.  While the award-winning Salesforce is the leader in its field by offering an open and connected infrastructure and data tracking across all touch points, Oracle Sales Cloud offers a seamless experience and deployment, the tools for providing pricing to customers, and monitors customer satisfaction in real-time.

For greater detail, here are some of the ways that these options help businesses to improve in the 21st century: