Cost of Ownership

Typical cost structure for SAS Business Analytics:

License/Subscription Cost
  • Based on number of users
  • Based on annual subscription model – per user per month (billed annually)
  • Subscription costs allow users to access Tableau over a set time-frame on both On-Premise and Cloud-based/SaaS model
  • Subscription licensing model required one-time license fee
  • Provides Enterprise subscriptions/Enterprise licensing based on type of SMB and Enterprising plan selected for both On-Premise and Cloud-based/SaaS model (Please see pricing details section for details)
Maintenance Cost Cost is included in the price of subscription license with on-going updates, access to Tableau’s on-going product upgrades and support services at no additional cost
Installation/Implementation Cost
  • Included in the upfront subscription cost
  • No hidden costs
Customization Cost

- Custom version cannot be requested rather users can do limited customizations on their own, such as:

  • User can change the server name that appears in in the browser tab, tooltips, and messages
  • User can change the logos that appear in different server page contexts
  • User can control the language used for the server user interface and the locale used for views
  • Custom fonts can be installed for different clients

- Administrators and project leaders can also add images for projects in thumbnail view

Data Migration Cost/Change Management/Upfront Switching Cost
  • Data Migration is possible in Tableau Servers and can be done with following tools - Tabcmd Script, REST API, TabMigrate, Enterprise Deployment Tool by InterWorks
  • There is an upper limit to how much data can be stored within Tableau Online and cost will exceed once the limit is crossed
Training Cost

- Cost will vary depending on type of training opted such as live online training, classroom training, eLearning, certification programs

- Provides free training videos, whitepapers and product demos for streamlining the implementation process

- Two types of training can be obtained:

  • In-persontakes 2 days and such classrooms sessions are organized throughout the globe in different cities
  • Virtual classes held four time a month with a duration of 4/5 days
  • Training cost $1,400 per person for each type of training

    - Web Authoring training cost $700 per person

    - eLearning is a year-long subscription and users can access to two courses – Desktop I: Fundamentals and Desktop II: Intermediate

    - Tableau Certification cost vary depending on type of course opted

    • Tableau Desktop 10: Qualified Associate ($250/exam fee), Certified Professional ($600/exam fee) and Delta Exam ($125/exam fee)
    • Tableau Server 10: Qualified Associate ($250/exam fee), Certified Professional ($800/exam fee) and Delta Exam ($125/exam fee)
Recurring/Renewal Costs
  • Renewal cost is equivalent to the fees paid annually, based on number of users
  • Regular support services are built into the subscription price. However, professional services such as on-site consulting is an add-on expense
Pricing Details
Product Name Description Price/Details
Tableau Desktop: Personal Edition
  • Personal Edition is for an individual developer
  • Advanced Analytics
  • Connect to files like Excel and Google sheets
  • Create visualizations, dashboards and stories
$35/user/month (billed annually)
Tableau Desktop: Professional Edition
    • Professional Edition is for Enterprise business user
    • Advanced Analytics
    • Connect to hundreds of data sources – from files to databases, web applications and more
    • Create visualizations, dashboards and stories
    • Publish workbooks and data sources to Tableau server and Tableau Online
$70/user/month (billed annually)
Tableau Server: On-Premise or Public Cloud
  • On-premises or on public cloud with Amazon Web Services, Microsoft Azure, and Google Cloud Platform
  • Centrally manage data sources (see all) and workbooks
  • Explore analytics from any browser or mobile device
  • Author in your browser and subscribe to workbook updates
  • On-Premise. Cloud-based: $35/user/month (billed annually)
Tableau Online
  • Tableau Online is the SaaS form of Tableau Server with maintenance, upgrades and security fully managed by Tableau
  • User do not require on-premise IT staff to maintain server
  • Support and updates are included in the price
  • Centrally manage data with sources and workbooks
  • Explore analytics from any browser or mobile device
  • Author on the web and subscribe to workbook updates
  • Tableau Online also provides a free version of its software as “Tableau Public” – a community server where all published information is made public
$42/user/month (billed annually)
Deployment Options What options are available for product deployment? Cloud - based/SaaS & On-Premise
Pricing Model What is the pricing model? Subscription Licensing-based
Minimum Commitment Is there a minimum monthly or yearly commitment required for purchase? 1 Year
Custom Quote Is there an option of requesting custom quote? Not Available
Free Trial Does the vendor provide a free trial option? Yes
Product Limitations

Some of the product limitations include:

  • Vast and complex system with huge amount of functionalities results in a steep learning curve for beginners/users
  • Does not support functionalities such as embedded BI, data preparation and metadata management
  • The organization has to be dependent on Tableau to maintain servers and provide continuous support for any issues
  • Does not support predictive analytics functionality to uncover hidden data relationships
  • Visualization functionality is not intuitive when compared with similar competitor products
  • Tableau software showcases challenges when interpreting complex business rules

Birst: Starting at $30,000/20 users/year

BOARD: Starting at $1,000/user/year

SAS Business Analytics: Starting at $1,365/month for mentioned user capacity

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